fake it until you make it

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Hype: How Scammers, Grifters, and Con Artists Are Taking Over the Internet―and Why We're Following by Gabrielle Bluestone

Adam Neumann (WeWork), Airbnb, Bellingcat, Bernie Madoff, Bernie Sanders, Big Tech, bitcoin, Black Lives Matter, Burning Man, cashless society, coronavirus, COVID-19, Donald Trump, driverless car, Elon Musk, fake it until you make it, financial thriller, forensic accounting, gig economy, global pandemic, growth hacking, high net worth, hockey-stick growth, hype cycle, Hyperloop, Kevin Roose, lock screen, lockdown, Lyft, Mark Zuckerberg, Masayoshi Son, Mason jar, Menlo Park, Multics, Naomi Klein, Netflix Prize, NetJets, Peter Thiel, placebo effect, post-truth, RFID, ride hailing / ride sharing, Russell Brand, Sand Hill Road, self-driving car, Silicon Valley, Snapchat, social distancing, SoftBank, Steve Jobs, tech billionaire, tech bro, TikTok, Tim Cook: Apple, Travis Kalanick, Uber and Lyft, uber lyft, unpaid internship, upwardly mobile, Vision Fund, WeWork

Twitter: @G_Bluestone Instagram: @GBluestone Website: www.GabrielleBluest.one/ Hype How Scammers, Grifters, and Con Artists Are Taking Over the Internet—and Why We’re Following Gabrielle Bluestone For my parents, Janet and Andrew Bluestone, who were right about (almost) everything. Contents Introduction Chapter 1: The Cult of Flounder Chapter 2: Fake It Till You Make It Chapter 3: Under the Influencer Chapter 4: The Allegory of the Fave Chapter 5: Fyre in the Hole Chapter 6: On the Internet No One Knows You’re a Fraud Chapter 7: The Fyre Next Time Chapter 8: Covidiots Conclusion Acknowledgments Endnotes Introduction Like most people, my first glimpse of the Fyre Festival was on Instagram.

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According to the SEC, McFarland ultimately managed to induce more than a hundred investors—old and young, but mostly old—to pour close to $28 million into his harebrained ideas.67 Not only was he being introduced as a hotshot young founder, the press was backing it up. Thanks to the cover provided by his celebrity connections and wealthy backers, news coverage of him from Spling to Fyre had been almost universally positive. “I think the parallel between someone like Billy and Elon is, as we’ve spoken about in the past, just being able to fake it till you make it. There was a moment in time when Elon was launching Tesla, SpaceX, and I think SolarCity at the same time, and all of the companies were basically going to go bankrupt, and he somehow managed to pull financing in,” Weinstein said. “I think that Trump, Billy, and Elon are all exceptional at raising capital, though Trump and Billy seem better at losing money.”

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“Our unicorns are facing serious challenges against the background of the coronavirus outbreak, but I believe that some of them will fly over the Valley of Coronavirus and go beyond and fly high,” he said. It could have been Billy McFarland talking to his team as he shut down Spling and turned to his next scheme. 2 Fake It Till You Make It With Spling all but dead, McFarland needed something new, and fast. A light bulb went off late one night in 2013 while he was out to dinner with his friends. Though the group was splitting the check evenly, he noticed that the people at his table paying their shares with heavy, metal AmEx cards seemed a bit...elevated, socially, above the plebes who were paying with plastic debit cards.

The Orbital Perspective: Lessons in Seeing the Big Picture From a Journey of 71 Million Miles by Astronaut Ron Garan, Muhammad Yunus

Airbnb, Apollo 13, barriers to entry, book scanning, Buckminster Fuller, carbon credits, clean water, corporate social responsibility, crowdsourcing, fake it until you make it, global village, Google Earth, Indoor air pollution, jimmy wales, low earth orbit, optical character recognition, overview effect, private spaceflight, ride hailing / ride sharing, shareholder value, Silicon Valley, Skype, smart transportation, Stephen Hawking, transaction costs, Turing test, Uber for X, web of trust

The stakes are in fact very high, probably higher than we realize, and accurate information, transparency, and openness are key to addressing our global challenges. Fake It Till You Make It Because there is so little evidence, feedback, or accountability in the development arena, it becomes ridiculously easy to create an unchallenged reputation for excellence. By talking the talk and being on the conference circuit, an organization can be very successful without evidence of superiority or proof of having made a positive difference. Many initiatives begin with a “fake it till you make it” attitude. New organizations get a splashy website and some celebrity endorsements, throw big fund-raising bashes, and get on the speaking circuit.

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New organizations get a splashy website and some celebrity endorsements, throw big fund-raising bashes, and get on the speaking circuit. As a society we tend to expect—╉even admire—╉ this behavior. If you fake it and then actually succeed, the rewards are great. Everyone admires your gutsiness, persistence, and ambition. But there is a subtle difference between faking it till you make it and “making it by faking it,” which crosses over into duplicity 116â•…  L O O K I N G F O R WARD and deception. Unfortunately, in global development efforts, many organizations can have all the hallmarks of success without true, demonstrated impact. Short-Term Thinking Most development money comes from government aid agencies that operate under a fiscal year cycle.

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Thanks to all those who are helping to spread the message of the orbital perspective. Thanks also to my mother and father, who started and supported me on this journey on and off Spaceship Earth. Last but not least, I want to thank Carmel, Ronnie, Joseph, and Jake. Index Abbey, George, 13–14, 16 “Act as if.” See “Fake it till you make it” attitude Africa, 131 Airbnb, 153–154 Anderson, Michael, 20 Apollo-Soyuz Test Project, 13–14, 31, 42 Atlantis. See Space Shuttle Atlantis Bangladesh, 52 Barratt, Mike, 39 background, 23–25 ISS and, 41–43 Russia, Russians, and, 24–27, 30, 31, 36, 37, 41 Beck, Beth, xiii Big picture perspective Chilean mine rescue and, 100–102 orbital perspective and, 133, 136, 167 worm’s eye view and, 80, 81, 112–113, 119–121, 167 Biosphère Environmental Museum, 163 Bolden, Charlie, 40, 98–99 Borisenko, Andrei, photo Botvinko, Alexander, 44 Brezhnev, Leonid, 13 Brown, David, 20 Brugh, Willow, 141–143, 160, 164 Budarin, Nikolai, 19 Burbank, Dan, photo Bureaucratic inertia, 119–121 Bush, George H.

Winning: The Unforgiving Race to Greatness by Tim S. Grover, Shari Wenk

COVID-19, Elon Musk, fake it until you make it, fear of failure, Jeff Bezos, TikTok

Unapologetic. Uninhibited. Everything. If that describes your journey and how you attack your goals, we are speaking the same language. This book is about grit, not glamour. If your image matters more to you than your results, if you need to look and act a certain way to impress others, if “Fake it till you make it” is your strategy for success, if you need approval to be who you really are, you’re going to struggle. If we’re working together, I don’t need you to be civilized and polite. I need you to be hard. Resilient. Focused. Truthful. I want you completely isolated in your mind, trusting your own voice and instincts to protect you from yourself and others.

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Winning exposes you in every way. Every lie you told yourself and others, everything you faked and flaunted—Winning holds it up to the brightest light for everyone to see. It rips your mask off, and shows everyone what you knew all along: This ain’t that. You haven’t won anything yet. If “fake it till you make it” is your strategy for success, you have very little chance of making it. Does it make you feel good to show off a huge house or car you don’t really own or can’t afford? If you’re really helping others and doing good things in the world, are others talking about the results, or are you the only one talking?

The (Honest) Truth About Dishonesty: How We Lie to Everyone, Especially Ourselves by Dan Ariely

accounting loophole / creative accounting, Albert Einstein, behavioural economics, Bernie Madoff, Broken windows theory, cashless society, clean water, cognitive dissonance, cognitive load, Credit Default Swap, Donald Trump, fake it until you make it, financial engineering, fudge factor, John Perry Barlow, new economy, operational security, Richard Feynman, Schrödinger's Cat, Shai Danziger, shareholder value, social contagion, Steve Jobs, Tragedy of the Commons, Walter Mischel

They also interpreted the list of common excuses (set B) as more likely to be lies, and judged the actor in the two scenarios (set C) as being more likely to choose the shadier option. In the end, we concluded that counterfeit products not only tend to make us more dishonest; they cause us to view others as less than honest as well. Fake It Till You Make It So what can we do with all of these results? First, let’s think about high-fashion companies, which have been up in arms about counterfeits for years. It may be difficult to sympathize with them; you might think that outside their immediate circle, no one should really care about the “woes” of high-end designers who cater to the wealthy.

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When an extremely popular advocate of “being yourself” is toppled by false credentials, what are the rest of us to think? If you think about this type of cheating in the context of the “what-the-hell” effect, it might be that fake academic credentials often start innocently enough, perhaps along the lines of “fake it till you make it,” but once one such act has been established, it can bring about a looser moral standard and a higher tendency to cheat elsewhere. For example, if an executive holding a fake graduate degree puts constant reminders of his fake degree on his letterhead, business cards, résumé, and website, it’s not much of a stretch to imagine that he could also start cheating on expense reports, misrepresenting billable hours, or misusing corporate funds.

The Introvert Entrepreneur: Amplify Your Strengths and Create Success on Your Own Terms by Beth Buelow

do what you love, fake it until you make it, fear of failure, independent contractor, Jeff Bezos, Kickstarter, Mark Zuckerberg, place-making, Ralph Waldo Emerson, risk tolerance, Skype, solopreneur, TED Talk, Tony Hsieh

They encourage us to get out of our shell and tell us not to be afraid to speak up. We decide they might have a point, even as we think to ourselves, “Maybe I like my shell” and “I’m not afraid, I just don’t have anything to say at this point.” We start doubting ourselves and our social skills, and “Fake it till you make it” becomes our mantra for everything from birthday parties to networking events. The reality is that introversion inherently has nothing to do with social skills and everything to do with how a person gains or drains energy, processes information, and relates to the world. If introvert entrepreneurs are to step into their power and claim the strengths inherent in their personality, it’s important to be clear on what it means to be an introvert.

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According to the Collins English Dictionary, it derives from the Late Latin word authenticus, “coming from the author,” from Greek authentikos, from authentes, “one who acts independently,” from auto- + hentes, a doer. For the introvert entrepreneur, there is much to love in the word authenticity. Living in authenticity means honoring your truth. Taking action. Coming from your inner wisdom. Being who you are, 100 percent. This is why the expression “Fake it till you make it” makes me bristle. I’ve said those words myself, without really thinking about what they imply. We think that when we’re about to break new ground, we have to screw up our courage and put on a brave face. We buy into the saying, “Never let them see you sweat.” We believe that the antidote to our fear is to fake it.

Terms of Service: Social Media and the Price of Constant Connection by Jacob Silverman

"World Economic Forum" Davos, 23andMe, 4chan, A Declaration of the Independence of Cyberspace, Aaron Swartz, Airbnb, airport security, Amazon Mechanical Turk, augmented reality, basic income, Big Tech, Brian Krebs, California gold rush, Californian Ideology, call centre, cloud computing, cognitive dissonance, commoditize, company town, context collapse, correlation does not imply causation, Credit Default Swap, crowdsourcing, data science, deep learning, digital capitalism, disinformation, don't be evil, driverless car, drone strike, Edward Snowden, Evgeny Morozov, fake it until you make it, feminist movement, Filter Bubble, Firefox, Flash crash, game design, global village, Google Chrome, Google Glasses, Higgs boson, hive mind, Ian Bogost, income inequality, independent contractor, informal economy, information retrieval, Internet of things, Jacob Silverman, Jaron Lanier, jimmy wales, John Perry Barlow, Kevin Kelly, Kevin Roose, Kickstarter, knowledge economy, knowledge worker, Larry Ellison, late capitalism, Laura Poitras, license plate recognition, life extension, lifelogging, lock screen, Lyft, machine readable, Mark Zuckerberg, Mars Rover, Marshall McLuhan, mass incarceration, meta-analysis, Minecraft, move fast and break things, national security letter, Network effects, new economy, Nicholas Carr, Occupy movement, off-the-grid, optical character recognition, payday loans, Peter Thiel, planned obsolescence, postindustrial economy, prediction markets, pre–internet, price discrimination, price stability, profit motive, quantitative hedge fund, race to the bottom, Ray Kurzweil, real-name policy, recommendation engine, rent control, rent stabilization, RFID, ride hailing / ride sharing, Salesforce, self-driving car, sentiment analysis, shareholder value, sharing economy, Sheryl Sandberg, Silicon Valley, Silicon Valley ideology, Snapchat, social bookmarking, social graph, social intelligence, social web, sorting algorithm, Steve Ballmer, Steve Jobs, Steven Levy, systems thinking, TaskRabbit, technological determinism, technological solutionism, technoutopianism, TED Talk, telemarketer, transportation-network company, Travis Kalanick, Turing test, Uber and Lyft, Uber for X, uber lyft, universal basic income, unpaid internship, women in the workforce, Y Combinator, yottabyte, you are the product, Zipcar

We deserve our visibility. Our friends become our press agents, and we return the favor for them, knowing that it grants us social capital. And we’ll present our lives as precious and perfect and worthy of being known, because there is no trite saying that better embodies celebrity than “fake it till you make it.” Your public awaits; it just might not know it yet. In rare cases, visibility serves as a form of security. Edward Snowden outed himself as the source of NSA leaks because it ensured that he couldn’t be spirited back to the United States and kept incommunicado. He pursued and embraced viral fame because there was safety in having his name known.

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The despicable “Innocence of Muslims” video, which eventually caused riots in several Muslim-majority countries, lurked unnoticed on YouTube for months until Arabic subtitles were added, and it then found amplifiers in an Egyptian newspaper and the Islamophobic pastor Terry Jones. The “Harlem Shake” only became a world-spanning meme after being promoted by the popular DJ Diplo and the site CollegeHumor. It’s a form of “fake it until you make it,” although the fakery of buying attention is, in some regards, a more honest form of PR. Instead of flattering journalists or sending them swag, or cozying up to the owner of a popular YouTube channel, or exchanging favors with a celebrity with a big Twitter following, the attention is bought directly.

Introverts in Love: The Quiet Way to Happily Ever After by Sophia Dembling

Albert Einstein, big-box store, Burning Man, fake it until you make it, longitudinal study, telemarketer, young professional

Radio announcers and telemarketers know, for example, that keeping a smile on their face puts a smile in their voice. Similarly, going into a situation with “approachable” on your mind can help your body exude approachability. Amy Cuddy, a social scientist who studies the role nonverbal communication plays in personal power, has learned that you can “fake it till you make it” with nonverbal communication. No matter how you feel in any situation, if you take a confident or powerful stance, taking up space rather than folding into yourself, you are likely not only to look more confident/powerful, but you’ll feel that way, too. In fact, Cuddy’s research found that taking a power pose (for example, hands on your hips like Wonder Woman) increases testosterone (the power hormone) and decreases cortisol (the stress hormone).

Chaos Monkeys: Obscene Fortune and Random Failure in Silicon Valley by Antonio Garcia Martinez

Airbnb, airport security, always be closing, Amazon Web Services, Big Tech, Burning Man, business logic, Celtic Tiger, centralized clearinghouse, cognitive dissonance, collective bargaining, content marketing, corporate governance, Credit Default Swap, crowdsourcing, data science, deal flow, death of newspapers, disruptive innovation, Dr. Strangelove, drone strike, drop ship, El Camino Real, Elon Musk, Emanuel Derman, Fairchild Semiconductor, fake it until you make it, financial engineering, financial independence, Gary Kildall, global supply chain, Goldman Sachs: Vampire Squid, Hacker News, hive mind, How many piano tuners are there in Chicago?, income inequality, industrial research laboratory, information asymmetry, information security, interest rate swap, intermodal, Jeff Bezos, Kickstarter, Malcom McLean invented shipping containers, Marc Andreessen, Mark Zuckerberg, Maui Hawaii, means of production, Menlo Park, messenger bag, minimum viable product, MITM: man-in-the-middle, move fast and break things, Neal Stephenson, Network effects, orbital mechanics / astrodynamics, Paul Graham, performance metric, Peter Thiel, Ponzi scheme, pre–internet, public intellectual, Ralph Waldo Emerson, random walk, Reminiscences of a Stock Operator, Ruby on Rails, Salesforce, Sam Altman, Sand Hill Road, Scientific racism, second-price auction, self-driving car, Sheryl Sandberg, Silicon Valley, Silicon Valley startup, Skype, Snapchat, social graph, Social Justice Warrior, social web, Socratic dialogue, source of truth, Steve Jobs, tech worker, telemarketer, the long tail, undersea cable, urban renewal, Y Combinator, zero-sum game, éminence grise

Where things stood was as follows: Chris Sacca, in his infinite deal-making wisdom, had told them we had another offer in the works, which was a barefaced lie. If Twitter gave us a term sheet, though, we most certainly could conjure another offer. So you see, it wasn’t really a lie, merely a truth that hadn’t quite birthed itself, and needed only the recipient’s credulity to make it true. “Fake it till you make it” went the oft-repeated Silicon Valley saw. As a result, Twitter felt there was a fire under its ass to produce a deal. I had read them the memo (inspired by PG’s dismissive email about potential acquisitions) that we weren’t willing to even undergo the acquisition colostomy unless the terms were inviting from the very beginning.

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This contest had so rattled the search giant, intoxicated as they were with unfamiliar existential anxiety about the threat that Facebook posed, that they abandoned their usual sober objectivity around engineering staples like data and began faking their usage numbers to impress the outside world, and (no doubt) to intimidate Facebook. This was the classic new-product sham, the “fake it till you make it” of the unscrupulous startupista, meant to flatter both ego and chances of future (real) success by projecting an image of present (imagined) success. The numbers were taken seriously initially—after all, it wasn’t absurd to think Google could drive usage quickly—but after a while, even the paranoid likes of FB insiders (not to mention the outside world) realized Google was juicing the numbers, like an Enron accountant would do a revenue report.

The Fire Starter Sessions: A Soulful + Practical Guide to Creating Success on Your Own Terms by Danielle Laporte

affirmative action, Albert Einstein, David Heinemeier Hansson, delayed gratification, do what you love, emotional labour, fake it until you make it, Frank Gehry, index card, invisible hand, Lao Tzu, off-the-grid, pattern recognition, Ralph Waldo Emerson, solopreneur, Steve Jobs, Steve Wozniak

The pressure was a whole new phenomenon in my nervous system. Bankers were calling my cell phone, investors were having clandestine meetings without me, and my once beloved business partner and I hadn’t spoken to each other in months.… TRIAL BY FIRE: HOW I GOT HERE I have a degree in faking it till you make it. I earned it, and then I burned it. In 2000, I was wearing a black suit and loafers, with a straight bob haircut. As executive director of a Washington, D.C.–based think tank of world-class futurists, I shopped white papers to the Pentagon and the World Bank. I wrangled an incredible team of quirky, Mensa-level thinkers to surmise and analyze potential outcomes for the AIDS epidemic in Africa, possible global water shortages, chaotic social meltdowns…and stuff like that.

Into the Fire: My Life as a London Firefighter by Edric Kennedy-Macfoy

Donald Trump, fake it until you make it, post-work

That evening, I tried to carry on with work as normal. I did my best to be my usual self, trying to be energetic and bouncy, but I found it harder and harder. I pretended to be okay, happy, and not affected by what happened at Grenfell, and I told myself that the longer I did that, the more it would start to be true – fake it till you make it is how I’d describe what I was trying to do. But it didn’t work. I was exhausted and mentally drained. That night at the station, I couldn’t sleep. It was midnight, at which time we can stand down and get some rest, but every time I closed my eyes I saw images from Grenfell, and it worsened quickly.

Into the Fire: My Life as a London Firefighter by Edric Kennedy-Macfoy

Donald Trump, fake it until you make it, post-work

That evening, I tried to carry on with work as normal. I did my best to be my usual self, trying to be energetic and bouncy, but I found it harder and harder. I pretended to be okay, happy, and not affected by what happened at Grenfell, and I told myself that the longer I did that, the more it would start to be true – fake it till you make it is how I’d describe what I was trying to do. But it didn’t work. I was exhausted and mentally drained. That night at the station, I couldn’t sleep. It was midnight, at which time we can stand down and get some rest, but every time I closed my eyes I saw images from Grenfell, and it worsened quickly.

Platform Scale: How an Emerging Business Model Helps Startups Build Large Empires With Minimum Investment by Sangeet Paul Choudary

3D printing, Airbnb, Amazon Web Services, barriers to entry, bitcoin, blockchain, business logic, business process, Chuck Templeton: OpenTable:, Clayton Christensen, collaborative economy, commoditize, crowdsourcing, cryptocurrency, data acquisition, data science, fake it until you make it, frictionless, game design, gamification, growth hacking, Hacker News, hive mind, hockey-stick growth, Internet of things, invisible hand, Kickstarter, Lean Startup, Lyft, M-Pesa, Marc Andreessen, Mark Zuckerberg, means of production, multi-sided market, Network effects, new economy, Paul Graham, recommendation engine, ride hailing / ride sharing, Salesforce, search costs, shareholder value, sharing economy, Silicon Valley, Skype, Snapchat, social bookmarking, social graph, social software, software as a service, software is eating the world, Spread Networks laid a new fibre optics cable between New York and Chicago, TaskRabbit, the long tail, the payments system, too big to fail, transport as a service, two-sided market, Uber and Lyft, Uber for X, uber lyft, vertical integration, Wave and Pay

Such platforms may often benefit from backward compatibility that helps the platform remain compatible with old systems while changing behavior on one side. 4.7 DRINK YOUR OWN KOOL AID The Platform Is The Producer The most obvious way to never have the chicken-and-egg problem, in the first place, is to start as the producer and open out the platform, over time, to other producers. Unlike the ‘fake-it-till-you-make-it’ strategy, the platform owner explicitly declares their its role as the producer. When the iPhone first launched without the app store, it had a basic set of apps from Apple, which gave it the minimum functionality required from a high-end phone at that time. Apple, acting as a producer on its platform, launched the iPhone with a few apps, which, along with the superior design and hardware, attracted an initial base of users.

Shadow Work: The Unpaid, Unseen Jobs That Fill Your Day by Craig Lambert

airline deregulation, Asperger Syndrome, banking crisis, Barry Marshall: ulcers, big-box store, business cycle, carbon footprint, cashless society, Clayton Christensen, cognitive dissonance, collective bargaining, Community Supported Agriculture, corporate governance, crowdsourcing, data science, disintermediation, disruptive innovation, emotional labour, fake it until you make it, financial independence, Galaxy Zoo, ghettoisation, gig economy, global village, helicopter parent, IKEA effect, industrial robot, informal economy, Jeff Bezos, job automation, John Maynard Keynes: Economic Possibilities for our Grandchildren, Mark Zuckerberg, new economy, off-the-grid, pattern recognition, plutocrats, pneumatic tube, recommendation engine, Schrödinger's Cat, Silicon Valley, single-payer health, statistical model, the strength of weak ties, The Theory of the Leisure Class by Thorstein Veblen, Thorstein Veblen, Turing test, unpaid internship, Vanguard fund, Vilfredo Pareto, you are the product, zero-sum game, Zipcar

One extra star on TripAdvisor, according to a Cornell study, could mean an 11 percent bump in a hotel’s or motel’s room rates. Given this, it was inevitable that some inns and eateries—typically independent ones facing stiff competition—would try to game the system. In 2013, Luca and his colleague Georgios Zervas of Boston University published “Fake It Till You Make It: Reputation, Competition, and Yelp Review Fraud.” They analyzed 316,425 Yelp reviews of Boston restaurants and found that 16 percent were fraudulent, as identified by Yelp’s internal algorithm that flags suspicious posts. Yelp confirmed the study and even raised the ante, announcing that its filtering software in fact flagged about 25 percent of Yelp’s forty-two million reviews as fakes.

Dataclysm: Who We Are (When We Think No One's Looking) by Christian Rudder

4chan, Affordable Care Act / Obamacare, bitcoin, cloud computing, correlation does not imply causation, crowdsourcing, cuban missile crisis, data science, Donald Trump, Edward Snowden, en.wikipedia.org, fake it until you make it, Frank Gehry, Howard Zinn, Jaron Lanier, John Markoff, John Snow's cholera map, lifelogging, Mahatma Gandhi, Mikhail Gorbachev, Nate Silver, Nelson Mandela, new economy, obamacare, Occupy movement, p-value, power law, pre–internet, prosperity theology / prosperity gospel / gospel of success, race to the bottom, retail therapy, Salesforce, selection bias, Snapchat, social graph, Steve Jobs, the scientific method, the strength of weak ties, Twitter Arab Spring, two and twenty

The byline at the bottom of the piece reads, “Tom Peters is the world’s leading brand when it comes to writing, speaking, or thinking about the new economy.” He was also, at that point, not just the leading, but the only person calling himself a brand. Hence a mouthpiece for the “new economy” takes a page from Bass’s Victorian playbook. And why not? Fake it till you make it. The article kicked off the idea of self-branding as a direct path to success and is still read in marketing classes today. A few years later, a man named Peter Montoya expanded upon Peters’s idea in a second influential manifesto called The Brand Called You. Yes, it had the same title as the original manifesto, and no, he and Mr.

Happy Inside: How to Harness the Power of Home for Health and Happiness by Michelle Ogundehin

clean water, fake it until you make it, financial independence, Indoor air pollution, Jeff Bezos, Kickstarter, Lao Tzu, McMansion, microplastics / micro fibres, Own Your Own Home, placebo effect, sharing economy

It is deflating to your very soul to walk down to your front door. The only upside might be if it means you get a decent amount of garden space to yourself at the rear of the property. Otherwise, steer clear. But I live in a city-centre bedsit with little natural light and certainly no green views. Then you must fake it till you make it out of there! Cover a wall with a foliage-heavy wallpaper. Paint everything else white. Strategically place a mirror to reflect every possible bit of light into your space. Buy a couple of peace lilies (which can survive almost any internal environment) and a foldaway table. Keep everything else super-simple to engender a feeling of expansiveness.

Live Work Work Work Die: A Journey Into the Savage Heart of Silicon Valley by Corey Pein

"World Economic Forum" Davos, 23andMe, 4chan, affirmative action, Affordable Care Act / Obamacare, Airbnb, Amazon Mechanical Turk, Anne Wojcicki, artificial general intelligence, bank run, barriers to entry, Benevolent Dictator For Life (BDFL), Bernie Sanders, Big Tech, bitcoin, Bitcoin Ponzi scheme, Build a better mousetrap, California gold rush, cashless society, colonial rule, computer age, cryptocurrency, data is the new oil, deep learning, digital nomad, disruptive innovation, Donald Trump, Douglas Hofstadter, driverless car, Elon Musk, Evgeny Morozov, Extropian, fail fast, fake it until you make it, fake news, gamification, gentrification, gig economy, Google bus, Google Glasses, Google X / Alphabet X, Greyball, growth hacking, hacker house, Hacker News, hive mind, illegal immigration, immigration reform, independent contractor, intentional community, Internet of things, invisible hand, Isaac Newton, Jeff Bezos, job automation, Kevin Kelly, Khan Academy, Larry Ellison, Law of Accelerating Returns, Lean Startup, life extension, Lyft, Mahatma Gandhi, Marc Andreessen, Mark Zuckerberg, Menlo Park, minimum viable product, move fast and break things, mutually assured destruction, Neal Stephenson, obamacare, Parker Conrad, passive income, patent troll, Patri Friedman, Paul Graham, peer-to-peer lending, Peter H. Diamandis: Planetary Resources, Peter Thiel, platform as a service, plutocrats, Ponzi scheme, post-work, public intellectual, Ray Kurzweil, regulatory arbitrage, rent control, RFID, Robert Mercer, rolodex, Ronald Reagan, Ross Ulbricht, Ruby on Rails, Sam Altman, Sand Hill Road, Scientific racism, self-driving car, selling pickaxes during a gold rush, sharing economy, side project, Silicon Valley, Silicon Valley billionaire, Silicon Valley startup, Singularitarianism, Skype, Snapchat, Social Justice Warrior, social software, software as a service, source of truth, South of Market, San Francisco, Startup school, stealth mode startup, Steve Bannon, Steve Jobs, Steve Wozniak, TaskRabbit, tech billionaire, tech bro, tech worker, TechCrunch disrupt, technological singularity, technoutopianism, telepresence, too big to fail, Travis Kalanick, tulip mania, Tyler Cowen, Uber for X, uber lyft, ubercab, unit 8200, upwardly mobile, Vernor Vinge, vertical integration, Virgin Galactic, X Prize, Y Combinator, Zenefits

Within decades, Kurzweil figures, the unstoppable evolution of gadgetry will bring about the Singularity and all it entails: unlimited energy, superhuman AI, literal immortality, the resurrection of the dead, and the “destiny of the universe,” namely, the awakening of all matter and energy. Kurzweil may not be much of a scientist, but he is an entertaining guru. His fake-it-till-you-make-it approach seems in good fun, except when he uses it to bluff through life-or-death problems. What’s worse, powerful people take him seriously, because he is forever telling them what they’d like to hear and zealously defending the excesses of consumer capitalism. Like techno-utopians such as Peter Thiel, Kurzweil has long argued that corporate interests should be calling the shots in the “new paradigms” of the future.

This Book Could Fix Your Life: The Science of Self Help by New Scientist, Helen Thomson

Abraham Wald, Black Lives Matter, caloric restriction, caloric restriction, classic study, coronavirus, correlation does not imply causation, COVID-19, David Attenborough, delayed gratification, Donald Trump, Elon Musk, fake it until you make it, Flynn Effect, George Floyd, global pandemic, hedonic treadmill, job satisfaction, Kickstarter, lock screen, lockdown, meta-analysis, microbiome, nocebo, placebo effect, publication bias, randomized controlled trial, risk tolerance, selective serotonin reuptake inhibitor (SSRI), Sheryl Sandberg, social distancing, Steve Jobs, sugar pill, sunk-cost fallacy, survivorship bias, TED Talk, TikTok, ultra-processed food, Walter Mischel

They found that being overconfident was the most successful strategy when you are uncertain about your competitor’s strength, and the benefit from the thing you’re trying to achieve is sufficiently large compared with the cost of involvement. For instance, if you’re competing with a work colleague for a project, and it’s not clear who’s the better employee, a little bit of narcissism and ‘faking it till you make it’ might be a wise choice, as long as the potential gains from being awarded the project are worth the risk of failing. Otherwise, caution should be advised. All this work points to the idea that introversion and extraversion are both viable strategies in humans, and the relative success of each just depends on context.

The End of My Addiction by Olivier Ameisen

Albert Einstein, epigenetics, fake it until you make it, meta-analysis, placebo effect, randomized controlled trial, selective serotonin reuptake inhibitor (SSRI), statistical model

In an AA meeting, I had heard a man qualifying who said, “You know how, when you’re shaving, you try to avoid looking at your eyes in the mirror?” People with addiction don’t like themselves, they think they are worthless losers, and they avoid looking in the mirror as much as possible. A counselor at Marworth spoke about this issue and told us, “Look at yourself in the mirror. Look, and like yourself. Do as they say in AA, ‘Fake it till you make it.’ You hate what you see in the mirror, but fake that you like it. Smile at yourself and say, ‘I’m an attractive person.’” The counselor looked like Albert Einstein on a bad hair day with no sleep. When he said, “I look at myself in the mirror and I love what I see,” we all laughed. But I took his advice, and even though I thought I was ugly, I wound up liking what I saw in the mirror.

Autism Adulthood: Strategies and Insights for a Fulfilling Life by Susan Senator

Asperger Syndrome, autism spectrum disorder, different worldview, fake it until you make it, game design, mouse model, neurotypical, selective serotonin reuptake inhibitor (SSRI), Zipcar

• Cultivate a positive relationship with your state agency point person (the agency might be Department of Developmental Services or it might be Vocational Rehabilitation Services). Be sure you are on their radar screen as the pain-in-the-ass parent. No one wants to be that parent, but you have to be. If you aren’t assertive by nature, pretend to be: fake it till you make it. Be nice, be courteous, but be in their face. • Go to transition workshops. Pick one transition to adulthood workshop per year so that you don’t become overwhelmed. Write down your questions in your notebook. Also, see www.fredconference.org for state-of-the-art conferences on transition to adulthood

Ludicrous: The Unvarnished Story of Tesla Motors by Edward Niedermeyer

autonomous vehicles, barriers to entry, Bear Stearns, bitcoin, business climate, call centre, carbon footprint, Clayton Christensen, clean tech, Colonization of Mars, computer vision, crowdsourcing, disruptive innovation, Donald Trump, driverless car, Elon Musk, en.wikipedia.org, facts on the ground, fake it until you make it, family office, financial engineering, Ford Model T, gigafactory, global supply chain, Google Earth, housing crisis, hype cycle, Hyperloop, junk bonds, Kaizen: continuous improvement, Kanban, Kickstarter, Lyft, Marc Andreessen, Menlo Park, minimum viable product, new economy, off grid, off-the-grid, OpenAI, Paul Graham, peak oil, performance metric, Ponzi scheme, ride hailing / ride sharing, risk tolerance, Sand Hill Road, self-driving car, short selling, short squeeze, side project, Silicon Valley, Silicon Valley startup, Skype, smart cities, Solyndra, stealth mode startup, Steve Jobs, Steve Jurvetson, tail risk, technoutopianism, Tesla Model S, too big to fail, Toyota Production System, Uber and Lyft, uber lyft, union organizing, vertical integration, WeWork, work culture , Zipcar

Musk would later wax eloquent about the dark days of 2008 and 2009, revealing how close he had come to personal insolvency and even a nervous breakdown. However, the brush with oblivion would not provide the humility and focus that both he and Tesla needed to make the most of their second chance. The story of Tesla’s turnaround morphed from a frantic “fake it ’till you make it” grab for government loans and a few lucky breaks into a parable of pluck and grit worthy of Horatio Alger. Musk would repeatedly blame Eberhard for Tesla’s financial and operational shortcomings throughout 2008. Simultaneous problems at SpaceX and the inability to raise more money due to the broader economic collapse added to the narrative of Musk heroically battling forces outside his control.

Beginners: The Joy and Transformative Power of Lifelong Learning by Tom Vanderbilt

AlphaGo, crowdsourcing, DeepMind, deliberate practice, Downton Abbey, Dunning–Kruger effect, fake it until you make it, functional fixedness, future of work, G4S, global supply chain, IKEA effect, Khan Academy, Kickstarter, lateral thinking, Maui Hawaii, meta-analysis, mirror neurons, performance metric, personalized medicine, quantum entanglement, randomized controlled trial, Rubik’s Cube, self-driving car, side hustle, Silicon Valley, Skype, Socratic dialogue, spaced repetition, Steve Jobs, zero-sum game

They begin to acquire a “musical self-concept.” They begin to think they “have it” or they don’t. The key word here is “think”: As research by Demorest and others has found, there’s not a strong relationship between children’s self-perception of their singing skill and their actual singing skill. As they say, “Fake it till you make it.” But self-perception does influence future participation in music. “Disbelief in one’s capabilities,” writes the psychologist Albert Bandura, “creates its own behavioral validation.” And so kids get sorted into two categories: the musical and the nonmusical, singers and non-singers.

Personal Development for Smart People: The Conscious Pursuit of Personal Growth by Steve Pavlina

Buckminster Fuller, fake it until you make it, fear of failure, financial independence, placebo effect, side project, unbiased observer

Looking back, I can scarcely believe some of the mistakes I made, but I was simply too ignorant to know any better. The change I experienced was so great that I actually shifted from introvert to extrovert on a standard personality test. S o m e people say y o u can fake social confidence by putting yourself in the right frame of mind. As I mentioned in Chapter 5, I think the fake it till you make it strategy is a big mistake. It's better to put in the time to build real social skills instead of falsely pretending to be something you're not. W h i l e y o u can certainly improve your relationship skills through trial and error, I think it's easier to enlist the help of a mentor; however, this will only work if y o u respect and apply your mentor's advice.

SUPERHUBS: How the Financial Elite and Their Networks Rule Our World by Sandra Navidi

"World Economic Forum" Davos, activist fund / activist shareholder / activist investor, Alan Greenspan, Anthropocene, assortative mating, bank run, barriers to entry, Bear Stearns, Bernie Sanders, Black Swan, Blythe Masters, Bretton Woods, butterfly effect, Capital in the Twenty-First Century by Thomas Piketty, Carmen Reinhart, central bank independence, cognitive bias, collapse of Lehman Brothers, collateralized debt obligation, commoditize, conceptual framework, corporate governance, Credit Default Swap, credit default swaps / collateralized debt obligations, crony capitalism, digital divide, diversification, Dunbar number, East Village, eat what you kill, Elon Musk, eurozone crisis, fake it until you make it, family office, financial engineering, financial repression, Gini coefficient, glass ceiling, Glass-Steagall Act, Goldman Sachs: Vampire Squid, Google bus, Gordon Gekko, haute cuisine, high net worth, hindsight bias, income inequality, index fund, intangible asset, Jaron Lanier, Jim Simons, John Meriwether, junk bonds, Kenneth Arrow, Kenneth Rogoff, Kevin Roose, knowledge economy, London Whale, Long Term Capital Management, longitudinal study, Mark Zuckerberg, mass immigration, McMansion, mittelstand, Money creation, money market fund, Myron Scholes, NetJets, Network effects, no-fly zone, offshore financial centre, old-boy network, Parag Khanna, Paul Samuelson, peer-to-peer, performance metric, Peter Thiel, plutocrats, Ponzi scheme, power law, public intellectual, quantitative easing, Renaissance Technologies, rent-seeking, reserve currency, risk tolerance, Robert Gordon, Robert Shiller, rolodex, Satyajit Das, search costs, shareholder value, Sheryl Sandberg, Silicon Valley, social intelligence, sovereign wealth fund, Stephen Hawking, Steve Jobs, subprime mortgage crisis, systems thinking, tech billionaire, The Future of Employment, The Predators' Ball, The Rise and Fall of American Growth, too big to fail, Tyler Cowen, women in the workforce, young professional

However, suing one’s employer is viewed as a betrayal which would typically catapult one back to the fringes. But Fletcher then made the right move by starting his own firm, which, if sufficiently successful, is one smart way to become a superhub. And then he pulled out all the stops by acting as if money were no object. Abiding by the motto “fake it till you make it,” he donated to charities so generously that it was sure to attract attention, and with those donations he became an increasingly bigger creditor of social capital. The old boys’ network in finance has very few African American members, and knowing that he would never fully fit in, Fletcher carved out his own philanthropic niche by focusing on the nexus of race relations, Hollywood, the arts, and academia.

Winners Take All: The Elite Charade of Changing the World by Anand Giridharadas

"Friedman doctrine" OR "shareholder theory", "World Economic Forum" Davos, activist lawyer, affirmative action, Airbnb, benefit corporation, Bernie Sanders, bitcoin, Black Lives Matter, Boeing 747, Brexit referendum, Burning Man, Capital in the Twenty-First Century by Thomas Piketty, carried interest, cognitive dissonance, collective bargaining, corporate raider, corporate social responsibility, critical race theory, crowdsourcing, David Brooks, David Heinemeier Hansson, deindustrialization, disintermediation, do well by doing good, Donald Trump, Edward Snowden, Elon Musk, fake it until you make it, fake news, food desert, friendly fire, gentrification, global pandemic, high net worth, hiring and firing, housing crisis, Hyperloop, impact investing, income inequality, independent contractor, invisible hand, Jeff Bezos, Kevin Roose, Kibera, Kickstarter, land reform, Larry Ellison, Lyft, Marc Andreessen, Mark Zuckerberg, microaggression, new economy, Occupy movement, offshore financial centre, opioid epidemic / opioid crisis, Panopticon Jeremy Bentham, Parag Khanna, Paul Graham, Peter Thiel, plutocrats, profit maximization, public intellectual, risk tolerance, rolodex, Ronald Reagan, shareholder value, sharing economy, Sheryl Sandberg, side hustle, side project, Silicon Valley, Silicon Valley billionaire, Silicon Valley startup, Skype, social distancing, Social Responsibility of Business Is to Increase Its Profits, Steven Pinker, systems thinking, tech baron, TechCrunch disrupt, technoutopianism, TED Talk, The Chicago School, The Fortune at the Bottom of the Pyramid, the High Line, The Wealth of Nations by Adam Smith, Thomas L Friedman, too big to fail, Travis Kalanick, trickle-down economics, Two Sigma, Uber and Lyft, uber lyft, Upton Sinclair, Vilfredo Pareto, Virgin Galactic, work culture , working poor, zero-sum game

But what if you did not have to redress those larger power imbalances to get more women speaking up in the classroom? What if you could teach them to stand grandly and spaciously in the hope of making them feel, and even be, more powerful? What Cuddy and her colleagues wondered, she said that day at TED, was: “Can you fake it till you make it? Like, can you do this just for a little while and actually experience a behavioral outcome that makes you seem more powerful?” Their big conclusion was that you can. “When you pretend to be powerful, you are more likely to actually feel powerful,” she said. “Tiny tweaks,” she added a moment later, “can lead to big changes.”

The Undertow: Scenes From a Slow Civil War by Jeff Sharlet

2021 United States Capitol attack, Airbnb, Big Tech, Black Lives Matter, cognitive dissonance, Colonization of Mars, Columbine, Comet Ping Pong, coronavirus, COVID-19, critical race theory, disinformation, drone strike, Elon Musk, fake it until you make it, fake news, false flag, gentrification, George Floyd, Howard Zinn, intentional community, Jeffrey Epstein, lockdown, Occupy movement, operation paperclip, Parler "social media", prosperity theology / prosperity gospel / gospel of success, QAnon, sensible shoes, social distancing, Upton Sinclair, W. E. B. Du Bois, We are the 99%, white flight, white picket fence, young professional

Show your faith in His blessings, as revealed in the opulent lives of His anointed preachers, and good fortune will trickle down. Like Trump, the prosperity gospel is transactional. Quid pro quo, a deal with God: affluence (or the dream of it to come) in return for unquestioning belief. And yet even the belief part of that trade is situational, a fake-it-till-you-make-it faith by which appearance counts as much as reality. That was as true of Trump’s evangelical coalition of the willing as it was of his fortune. In 2016, most were back-benchers, such as Lance Wallnau. Trumpologists point to the 2011 White House Correspondents’ Dinner, at which President Obama mocked Trump’s conspiracy-mongering birtherism, as the beginning of Trump’s forever campaign.

Pandemic, Inc.: Chasing the Capitalists and Thieves Who Got Rich While We Got Sick by J. David McSwane

Affordable Care Act / Obamacare, commoditize, coronavirus, COVID-19, disinformation, Donald Trump, Elon Musk, fake it until you make it, fake news, global pandemic, global supply chain, Internet Archive, lockdown, Lyft, Mark Zuckerberg, microaggression, military-industrial complex, obamacare, open economy, Ponzi scheme, race to the bottom, ransomware, remote working, ride hailing / ride sharing, shareholder value, side hustle, Silicon Valley, social distancing, statistical model, stem cell, Steve Bannon, stock buybacks, TaskRabbit, telemarketer, uber lyft, Y2K

But Stewart’s aura belied the fact that he clearly had no idea what he was doing. I couldn’t begrudge him this. Who among us truly knows what we’re doing? In a crisis, no less? We rise to our occasions. This is America. The land of opportunity. A magical place with magical thinkers. Pull up your bootstraps. Take chances. Fake it till you make it. That’s why I was there, after all, to see how the hell he managed to get his hands on something almost no one seemed able to get. If he pulled it off, it would be a great American story. If he failed, it would be the type of story I tend to write—an investigation. The federal government and Congress had failed to shore up the national stockpile.

The Irrational Bundle by Dan Ariely

accounting loophole / creative accounting, air freight, Albert Einstein, Alvin Roth, An Inconvenient Truth, assortative mating, banking crisis, Bear Stearns, behavioural economics, Bernie Madoff, Black Swan, Broken windows theory, Burning Man, business process, cashless society, Cass Sunstein, clean water, cognitive dissonance, cognitive load, compensation consultant, computer vision, Cornelius Vanderbilt, corporate governance, credit crunch, Credit Default Swap, Daniel Kahneman / Amos Tversky, delayed gratification, Demis Hassabis, Donald Trump, end world poverty, endowment effect, Exxon Valdez, fake it until you make it, financial engineering, first-price auction, Ford Model T, Frederick Winslow Taylor, fudge factor, Garrett Hardin, George Akerlof, Gordon Gekko, greed is good, happiness index / gross national happiness, hedonic treadmill, IKEA effect, Jean Tirole, job satisfaction, John Perry Barlow, Kenneth Arrow, knowledge economy, knowledge worker, lake wobegon effect, late fees, loss aversion, Murray Gell-Mann, name-letter effect, new economy, operational security, Pepsi Challenge, Peter Singer: altruism, placebo effect, price anchoring, Richard Feynman, Richard Thaler, Saturday Night Live, Schrödinger's Cat, search costs, second-price auction, Shai Danziger, shareholder value, Silicon Valley, Skinner box, Skype, social contagion, software as a service, Steve Jobs, subprime mortgage crisis, sunk-cost fallacy, The Wealth of Nations by Adam Smith, The Wisdom of Crowds, Tragedy of the Commons, ultimatum game, Upton Sinclair, Walter Mischel, young professional

They also interpreted the list of common excuses (set B) as more likely to be lies, and judged the actor in the two scenarios (set C) as being more likely to choose the shadier option. In the end, we concluded that counterfeit products not only tend to make us more dishonest; they cause us to view others as less than honest as well. Fake It Till You Make It So what can we do with all of these results? First, let’s think about high-fashion companies, which have been up in arms about counterfeits for years. It may be difficult to sympathize with them; you might think that outside their immediate circle, no one should really care about the “woes” of high-end designers who cater to the wealthy.

…

When an extremely popular advocate of “being yourself” is toppled by false credentials, what are the rest of us to think? If you think about this type of cheating in the context of the “what-the-hell” effect, it might be that fake academic credentials often start innocently enough, perhaps along the lines of “fake it till you make it,” but once one such act has been established, it can bring about a looser moral standard and a higher tendency to cheat elsewhere. For example, if an executive holding a fake graduate degree puts constant reminders of his fake degree on his letterhead, business cards, résumé, and website, it’s not much of a stretch to imagine that he could also start cheating on expense reports, misrepresenting billable hours, or misusing corporate funds.

The Upstarts: How Uber, Airbnb, and the Killer Companies of the New Silicon Valley Are Changing the World by Brad Stone

Affordable Care Act / Obamacare, Airbnb, Amazon Web Services, Andy Kessler, autonomous vehicles, Ben Horowitz, Benchmark Capital, Boris Johnson, Burning Man, call centre, Chuck Templeton: OpenTable:, collaborative consumption, data science, Didi Chuxing, Dr. Strangelove, driverless car, East Village, fake it until you make it, fixed income, gentrification, Google X / Alphabet X, growth hacking, Hacker News, hockey-stick growth, housing crisis, inflight wifi, Jeff Bezos, John Zimmer (Lyft cofounder), Justin.tv, Kickstarter, Lyft, Marc Andreessen, Marc Benioff, Mark Zuckerberg, Menlo Park, Mitch Kapor, Necker cube, obamacare, PalmPilot, Paul Graham, peer-to-peer, Peter Thiel, power law, race to the bottom, rent control, ride hailing / ride sharing, Ruby on Rails, San Francisco homelessness, Sand Hill Road, self-driving car, semantic web, sharing economy, side project, Silicon Valley, Silicon Valley startup, Skype, SoftBank, South of Market, San Francisco, Startup school, Steve Jobs, TaskRabbit, tech bro, TechCrunch disrupt, Tony Hsieh, transportation-network company, Travis Kalanick, Uber and Lyft, Uber for X, uber lyft, ubercab, Y Combinator, Y2K, Zipcar

It was the kind of traumatic experience that could harden the character of a young entrepreneur. It was also just plain depressing. “By the time we actually truly went out of business, I was probably sleeping fourteen hours a night,” he said later.18 In public, he tried to hold his head high. “I was [playing] the game I call ‘fake it till you make it.’ Basically fighting reality. When you do that too long, when you are in failure state, it will eventually crush you.” Despite that setback, Kalanick was ready to dust himself off and try again.19 He started talking to one of his Scour co-founders, Michael Todd, about redeveloping the technology behind Scour and selling it to media companies as a tool to help them distribute their material online.

The Messy Middle: Finding Your Way Through the Hardest and Most Crucial Part of Any Bold Venture by Scott Belsky

23andMe, 3D printing, Airbnb, Albert Einstein, Anne Wojcicki, augmented reality, autonomous vehicles, behavioural economics, Ben Horowitz, bitcoin, blockchain, Chuck Templeton: OpenTable:, commoditize, correlation does not imply causation, cryptocurrency, data science, delayed gratification, DevOps, Donald Trump, Elon Musk, endowment effect, fake it until you make it, hiring and firing, Inbox Zero, iterative process, Jeff Bezos, knowledge worker, Lean Startup, Lyft, Mark Zuckerberg, Marshall McLuhan, minimum viable product, move fast and break things, NetJets, Network effects, new economy, old-boy network, Paradox of Choice, pattern recognition, Paul Graham, private spaceflight, reality distortion field, ride hailing / ride sharing, Salesforce, Sheryl Sandberg, Silicon Valley, skeuomorphism, slashdot, Snapchat, Steve Jobs, subscription business, sugar pill, systems thinking, TaskRabbit, TED Talk, the medium is the message, Tony Fadell, Travis Kalanick, Uber for X, uber lyft, WeWork, Y Combinator, young professional

The best way for a start-up to “disrupt” an industry is to be a thesis-driven outsider—someone who hasn’t been jaded by the industry but has a strong opinion for what should change. You then just have to stay alive long enough to become an expert so you can compete with the different skills and practices you bring. Some call this “faking it till you make it,” but I think it’s just burgeoning a new path to solve a problem in hopes that it becomes the preferred path. Companies like Airbnb, Uber, and others have done just this. Their founders were outsiders but had a strong opinion or vision about what should change. They then stayed alive long enough to become experts and compete with better technology, a superior path to market, and a lower cost structure.

The Ransomware Hunting Team: A Band of Misfits' Improbable Crusade to Save the World From Cybercrime by Renee Dudley, Daniel Golden

2021 United States Capitol attack, Amazon Web Services, Bellingcat, Berlin Wall, bitcoin, Black Lives Matter, blockchain, Brian Krebs, call centre, centralized clearinghouse, company town, coronavirus, corporate governance, COVID-19, cryptocurrency, data science, disinformation, Donald Trump, fake it until you make it, Hacker News, heat death of the universe, information security, late fees, lockdown, Menlo Park, Minecraft, moral hazard, offshore financial centre, Oklahoma City bombing, operational security, opioid epidemic / opioid crisis, Picturephone, pirate software, publish or perish, ransomware, Richard Feynman, Ross Ulbricht, seminal paper, smart meter, social distancing, strikebreaker, subprime mortgage crisis, tech worker, Timothy McVeigh, union organizing, War on Poverty, Y2K, zero day

When prospective customers were affected by strains already broken by the Ransomware Hunting Team or other researchers, Bill and Alex would direct them to the free decryption tools without charging. “We felt like, at a minimum, we can disrupt these scummy operators,” Bill said. With no experience or training in ransom negotiation, the founders practiced the fake-it-till-you-make-it credo they knew from the start-up world while they learned on the job. As chief technology officer, Alex wrote case management software that streamlined and standardized incoming data. Bill, the CEO, copied a move that had been successful at SecondMarket. Their former employer, by releasing quarterly reports based on its data, had become a de facto authority on pre-IPO trading.

User Friendly by Cliff Kuang, Robert Fabricant

A Pattern Language, Abraham Maslow, Airbnb, anti-communist, Any sufficiently advanced technology is indistinguishable from magic, Apple II, augmented reality, autonomous vehicles, behavioural economics, Bill Atkinson, Brexit referendum, Buckminster Fuller, Burning Man, business logic, call centre, Cambridge Analytica, Chuck Templeton: OpenTable:, cognitive load, computer age, Daniel Kahneman / Amos Tversky, dark pattern, data science, Donald Trump, Douglas Engelbart, Douglas Engelbart, driverless car, Elaine Herzberg, en.wikipedia.org, fake it until you make it, fake news, Ford Model T, Frederick Winslow Taylor, frictionless, Google Glasses, Internet of things, invisible hand, James Dyson, John Markoff, Jony Ive, knowledge economy, Kodak vs Instagram, Lyft, M-Pesa, Mark Zuckerberg, mobile money, Mother of all demos, move fast and break things, Norbert Wiener, Paradox of Choice, planned obsolescence, QWERTY keyboard, randomized controlled trial, replication crisis, RFID, scientific management, self-driving car, seminal paper, Silicon Valley, skeuomorphism, Skinner box, Skype, smart cities, Snapchat, speech recognition, Steve Jobs, Steve Wozniak, tacit knowledge, Tesla Model S, three-martini lunch, Tony Fadell, Uber and Lyft, Uber for X, uber lyft, Vannevar Bush, women in the workforce

But what actually happened was simply that Apple’s founding metaphors, which had been handholds for a nervous migration to the digital world, were now irrelevant. You didn’t need the calendar on your iPhone to look like the one on your desk, if, like most people, you’d already discarded the one on your desk because of the iPhone. The rule for metaphor in design is fake it till you make it. Apple had made it, after faking it for so many years. There are stakes for the companies that create these metaphors, and stakes for the people who live with them. As Apple’s visual metaphors started to age into incoherence, its underlying metaphors started to break down as well, making our digital lives ever more confusing.

Emotional Ignorance: Lost and Found in the Science of Emotion by Dean Burnett

airport security, Asperger Syndrome, autism spectrum disorder, call centre, cognitive dissonance, cognitive load, COVID-19, double empathy problem, emotional labour, experimental economics, fake it until you make it, fake news, fear of failure, heat death of the universe, impulse control, lockdown, longitudinal study, meta-analysis, microbiome, mirror neurons, neurotypical, New Journalism, period drama, pre–internet, Snapchat, social distancing, theory of mind, TikTok, Wall-E

But then along comes social media, which allows you to present your (virtual) relationship as rock-solid. And if our social media presence really is an important part of how we see ourselves, this makes us feel better.¶ The same logic could presumably apply to anyone bigging themselves up to excess on social media, in any other way. It’s technically a form of ‘fake it till you make it’, because much of what our brain does regarding our sense of self is exactly that. But from the perspective of those seeing it, it can seem annoying, or false. This brings us back to the initial point: on social media, almost everything we do or say happens in front of an interconnected crowd.

The Divide: American Injustice in the Age of the Wealth Gap by Matt Taibbi

"RICO laws" OR "Racketeer Influenced and Corrupt Organizations", Alan Greenspan, banking crisis, Bear Stearns, Bernie Madoff, book value, butterfly effect, buy and hold, collapse of Lehman Brothers, collateralized debt obligation, company town, Corrections Corporation of America, Credit Default Swap, credit default swaps / collateralized debt obligations, Edward Snowden, ending welfare as we know it, fake it until you make it, fixed income, forensic accounting, Glass-Steagall Act, Gordon Gekko, greed is good, illegal immigration, information retrieval, London Interbank Offered Rate, London Whale, Michael Milken, naked short selling, off-the-grid, offshore financial centre, Ponzi scheme, profit motive, regulatory arbitrage, Savings and loan crisis, short selling, social contagion, telemarketer, too big to fail, two and twenty, War on Poverty

Peck elected here not to rule on whether the clarification letter, with its insidious paragraph 13, should have been approved. Instead, he pirouetted away from the whole issue, saying that he would decide to “treat the document as having been approved” essentially because it had been in use since 2008. In AA, people say, “Fake it till you make it.” In this case, Barclays faked having court approval for the vital side letter, and in the end Judge Peck decided to help Barclays make it, agreeing to “act as if” (to use another popular self-help catchphrase) the letter had been approved. As for the problems with the sale, the details of the secret side deals and massive discounts that came out at the trial, those didn’t bother Peck.

Ten Steps to Nanette: A Memoir Situation by Hannah Gadsby

autism spectrum disorder, Berlin Wall, COVID-19, Elon Musk, emotional labour, fake it until you make it, imposter syndrome, Mason jar, microdosing, moral panic, Nelson Mandela, neurotypical, rolodex, Saturday Night Live

I told her how four of my girlfriends had told me they were afraid of me. Two of them told me I was a sociopath. I told her that I had worried almost daily for the past ten years that I was a sociopath. Then I told her that I had decided it would be for the best to assume that I was a sociopath, and just try my best not to be sociopathic. Fake it till you make it, I told her, and that’s how I had been approaching all my interactions, by digging deep into the hat of good manners my parents had raised me with. I always asked after people, I told her, said my hellos and never not a thank you, but, I confided, I worried that I would lapse and hurt people accidentally.

Poking a Dead Frog: Conversations With Today's Top Comedy Writers by Mike Sacks

Bernie Madoff, Columbine, David Sedaris, Dr. Strangelove, fake it until you make it, hive mind, index card, iterative process, Neil Armstrong, Norman Mailer, period drama, Peter Pan Syndrome, Ponzi scheme, pre–internet, Saturday Night Live, Upton Sinclair

A lot of people say fight for what you believe in and don’t let them change it, but I want to say, fight less, and be open to the fact that other people might have a better idea. I’m paraphrasing that great quote from [This American Life host] Ira Glass—basically the sentiment of, “Keep doing it, even though all your stuff is going to be pretty bad. But don’t be discouraged by its imperfections; embrace it if it’s half good. Fake it till you make it. Put things up. If they’re sloppy, keep trying.” I love his thought that nobody carves out this perfect jewel. Everybody struggles and does all these half attempts, and it’s really more about time than it is about perfection. Just put in the time, and don’t be too precious about things.

The War Came to Us: Life and Death in Ukraine by Christopher Miller

2021 United States Capitol attack, Airbnb, An Inconvenient Truth, Bellingcat, Boris Johnson, coronavirus, COVID-19, disinformation, Donald Trump, fake it until you make it, false flag, friendly fire, game design, global pandemic, military-industrial complex, Ponzi scheme, private military company, rolling blackouts, Saturday Night Live, special economic zone, stakhanovite, wikimedia commons

He must have seen the look on my face at that moment as we began our descent and I watched the peninsula grow nearer in the window. “Is this going to be a war?” I asked. “Looks like it. The Russian army’s on the ground.” “No, never covered a war,” I said. “You’ll do fine,” he told me. “Just act like you know what you’re doing. Fake it till you make it.” To our surprise, the airport was still functioning almost as normal. Although it was now under the control of dozens of armed “little green men,” who studied all of us as we took our things from the baggage claim and tramped outside. I had no problem catching a cab. Drivers stalked us on the street, eager to overcharge Western foreigners with expense accounts.

When the Heavens Went on Sale: The Misfits and Geniuses Racing to Put Space Within Reach by Ashlee Vance

"Peter Beck" AND "Rocket Lab", 3D printing, Airbnb, autonomous vehicles, barriers to entry, Biosphere 2, bitcoin, Burning Man, Charles Lindbergh, cloud computing, Colonization of Mars, COVID-19, cryptocurrency, deepfake, disinformation, Elon Musk, Ernest Rutherford, fake it until you make it, Google Earth, hacker house, Hyperloop, intentional community, Iridium satellite, James Webb Space Telescope, Jeff Bezos, Kwajalein Atoll, lockdown, low earth orbit, Maui Hawaii, McMansion, Menlo Park, Mikhail Gorbachev, new economy, off-the-grid, overview effect, Peter Thiel, Planet Labs, private spaceflight, Rainbow Mansion, risk tolerance, Ronald Reagan, self-driving car, side project, Silicon Valley, Silicon Valley startup, skunkworks, SoftBank, South China Sea, South of Market, San Francisco, SpaceX Starlink, Stephen Hawking, Steve Jobs, Steve Jurvetson, Steve Wozniak, Strategic Defense Initiative, synthetic biology, tech billionaire, TikTok, Virgin Galactic

“We went through a huge number of launches without having a constellation that could actually produce data that was at the quality we needed it to be and at the rate we needed to be profitable,” Howard said. “There was a real concern that we would not be able to pull it off.” That period was a rude awakening for Planet. People in the aerospace industry had scoffed at the start-up and its new-kid-on-the-block attitude. Planet had tried to bring some of Silicon Valley’s fake-it-till-you-make-it spirit to satellites and had been rushing at tech industry speed to get its first hundred machines into orbit. Some aerospace veterans felt that Planet was getting what it deserved. Satellites were very hard to build, and the renegades from NASA had overestimated their abilities. They’d championed vision over engineering.

Growth Hacking Techniques, Disruptive Technology - How 40 Companies Made It BIG – Online Growth Hacker Marketing Strategy by Robert Peters

Airbnb, bounce rate, business climate, citizen journalism, content marketing, crowdsourcing, digital map, fake it until you make it, Google Glasses, growth hacking, Hacker News, Jeff Bezos, Lean Startup, Menlo Park, Network effects, new economy, pull request, revision control, ride hailing / ride sharing, search engine result page, sharing economy, Skype, social bookmarking, TaskRabbit, turn-by-turn navigation, Twitter Arab Spring, ubercab

This tactic allowed eBay sellers to become familiar with the PayPal service and drove them to sign up for accounts fearing they were missing out on something they perceived to be popular with their buyers. Fortunately PayPal did work as advertised, which was a plus, but the strategy was still one of “fake it until you make it. Regardless, it worked – so well, in fact, that EBay purchased PayPal in 2002. After the eBay acquisition, PayPal legitimately become the payment method of choice for auctions and sales. The symbiotic relationship was more than enough to sustain PayPal as a successful company. Although complacency is the bane of all growth hackers, PayPal more or less sat on its laurels.

This Is Not Fame: A "From What I Re-Memoir" by Doug Stanhope

Affordable Care Act / Obamacare, airport security, bitcoin, Donald Trump, fake it until you make it, obamacare, pre–internet, Russell Brand, Saturday Night Live, Stephen Hawking, telemarketer, traveling salesman

Introduction Funny for Nothing A Sunday That Sucked, April 18, 1993 Get All the Stage Time You Can Party Crashing Fucking the Waitstaff Comedy Still Isn’t Pretty You Are Never Too Ugly for Gay Phone Sex If Someone Is a Cunt to You, Hold It in Your Heart for Life Never Shy Away from a Chance at a Good Story Pranking the Media Hookers Koot’s Nothing to See Here The Secret to His Success Million-Dollar Ideas And Then You Are the Dick Getting Away from It All Fake It until You Make It Iceland, the Exception to the Rule Breakdown Lane The Grass Is Always Browner Browner Pastures Actual Porn Still, Nobody Knows You Thank You for Your Feedback. Your Opinion Is Very Important to Us. Sucking Abroad Just for Spite: A Festival The Dying of a Last Breed The 2012 UK Tour: Partying Like a Rock Star, Losing Money Like a Rapper Florida Sex Offenders, Part One Florida Sex Offenders, Part Two Florida Sex Offenders, Part Three: Treasure Island Wrong Again Killer Termites The Kindness of Strangers Reality or Otherwise The Opening Act Should Always Be Fucked With.

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The sunsets are in black and white and you can only watch them through a pinhole in a cardboard box or you will leave as blind as their cab drivers. All of which I can’t help but believe are true. Costa Rica actually does have an “exit tax” of twenty-nine dollars per person. You have to pay to leave. You know how they can get away with that? Because they know it’s worth it. FAKE IT UNTIL YOU MAKE IT On a separate occasion coming back from Costa Rica through US customs, I was in my usual morning mood. Angry and irritated by the long line, with some travel drinking since the Liberia airport floated on top. The customs agent fell into his First 48 interrogation routine, waiting for me to slip up.

Lying for Money: How Fraud Makes the World Go Round by Daniel Davies

Alan Greenspan, bank run, banking crisis, Bernie Madoff, bitcoin, Black Swan, Bretton Woods, business cycle, business process, collapse of Lehman Brothers, compound rate of return, cryptocurrency, fake it until you make it, financial deregulation, fixed income, Frederick Winslow Taylor, Gordon Gekko, high net worth, illegal immigration, index arbitrage, junk bonds, Michael Milken, multilevel marketing, Nick Leeson, offshore financial centre, Peter Thiel, Ponzi scheme, price mechanism, principal–agent problem, railway mania, Ronald Coase, Ronald Reagan, Savings and loan crisis, scientific management, short selling, social web, South Sea Bubble, tacit knowledge, tail risk, The Great Moderation, the payments system, The Wealth of Nations by Adam Smith, time value of money, vertical integration, web of trust

Barings Futures Singapore needed to grow, and to do that, it needed to attract clients. But futures trading is very much an economies-of-scale business; if you have a strong existing flow of buy and sell orders, you are more likely to be able to match them off against a new order coming in from a client. If you don’t have a strong existing order flow, what you do is fake it until you make it. You pretend to have the order flow and offer better prices than your competition. You therefore report trading losses to head office, reflecting the difference between the price you offered the client, and the price at which you were actually able to make the transaction. It’s a strategic decision, not a million miles away from a supermarket’s decision to use ‘loss-leader’ pricing on loaves of bread.

A More Beautiful Question: The Power of Inquiry to Spark Breakthrough Ideas by Warren Berger

Airbnb, carbon footprint, Clayton Christensen, clean water, disruptive innovation, fail fast, fake it until you make it, fear of failure, food desert, Google X / Alphabet X, Isaac Newton, Jeff Bezos, jimmy wales, Joi Ito, Kickstarter, late fees, Lean Startup, Marc Benioff, Mark Zuckerberg, minimum viable product, new economy, Paul Graham, Peter Thiel, Ray Kurzweil, Salesforce, self-driving car, sharing economy, Sheryl Sandberg, side project, Silicon Valley, Silicon Valley startup, Stanford marshmallow experiment, Stephen Hawking, Steve Jobs, Steven Levy, TED Talk, Thomas L Friedman, Toyota Production System, Watson beat the top human players on Jeopardy!, Y Combinator, Zipcar

Jacobs told me about an Orthodox Jewish woman he interviewed who said that on the Shabbat she always tries to find small things she could do in a slightly different way—“so instead of putting her lipstick on clockwise, she would put it on counterclockwise. Just being more aware of what you’re doing, more mindful—there’s something wonderful about that.” When you change one small thing32 and it works, it can help breed the confidence to change other things—including bigger ones. Jacobs offers another tip on small changes: If necessary, fake it until you make it. Or, to put it another way, Jacobs quotes Habitat for Humanity founder Millard Fuller, who said, “It’s easier to act your way33 into a new way of thinking than to think your way into a new way of acting.” Jacobs has found this to be true in his own small-change experiments: “If you just go ahead and do something differently, and you do it enough times, it will change your mind.

Modern Monopolies: What It Takes to Dominate the 21st Century Economy by Alex Moazed, Nicholas L. Johnson

3D printing, Affordable Care Act / Obamacare, Airbnb, altcoin, Amazon Web Services, Andy Rubin, barriers to entry, basic income, bitcoin, blockchain, book value, Chuck Templeton: OpenTable:, cloud computing, commoditize, connected car, disintermediation, driverless car, fake it until you make it, future of work, gig economy, hockey-stick growth, if you build it, they will come, information asymmetry, Infrastructure as a Service, intangible asset, Internet of things, invisible hand, jimmy wales, John Gruber, Kickstarter, Lean Startup, Lyft, Marc Andreessen, Marc Benioff, Mark Zuckerberg, Marshall McLuhan, means of production, Metcalfe’s law, money market fund, multi-sided market, Network effects, PalmPilot, patent troll, peer-to-peer lending, Peter Thiel, pets.com, platform as a service, power law, QWERTY keyboard, Ray Kurzweil, ride hailing / ride sharing, road to serfdom, Robert Metcalfe, Ronald Coase, Salesforce, self-driving car, sharing economy, Sheryl Sandberg, Silicon Valley, Skype, Snapchat, social graph, software as a service, software is eating the world, source of truth, Startup school, Steve Jobs, TaskRabbit, technological determinism, the medium is the message, transaction costs, transportation-network company, traveling salesman, Travis Kalanick, two-sided market, Uber and Lyft, Uber for X, uber lyft, vertical integration, white flight, winner-take-all economy, Y Combinator

Rather than trying to build a network all on its own, it tapped into the existing sales channels of the companies in the Open Handset Alliance to spread Android to consumers. With Android enjoying more than 80 percent worldwide market share for mobile operating systems and having more than 1.8 million apps on its Play Store as of 2015, the strategy worked out pretty well. Product Features 3. Act as a Producer Fake it until you make it, or so the saying goes. This adage applies to many platform companies. Rather than trying to attract both consumers and producers at the same time, the platform acts as the producer to attract an initial group of consumers. It then uses its existing consumer base to attract producers. In essence, this strategy means you start out as a traditional linear business and then open up your network to producers once the platform has attracted enough consumers.

Drama Queen: One Autistic Woman and a Life of Unhelpful Labels by Sara Gibbs

Airbnb, Asperger Syndrome, coronavirus, fake it until you make it, gentrification, Helicobacter pylori, neurotypical, one-state solution, payday loans, Skype, tech billionaire

With my imagination proving impotent, I processed my feelings by writing about them. I started to write commissioned articles about what it was like to suddenly discover you’re autistic. The articles had a distinctly more optimistic tone than the reality of how I was processing everything, but actually that seemed to help. It was the first time in my life that ‘fake it until you make it’ was surprisingly good advice. My only regret from that early time of learning my way around my own autistic mind was using functioning labels in my writing. You have probably heard the terms ‘high-functioning’ or ‘low-functioning’ when it comes to autism. When I was first diagnosed, I thought that they were nothing more than medical labels, but actually many autistic people find them hugely offensive and unhelpful.

Early Retirement Extreme by Jacob Lund Fisker

8-hour work day, active transport: walking or cycling, barriers to entry, book value, buy and hold, caloric restriction, caloric restriction, clean water, Community Supported Agriculture, delayed gratification, discounted cash flows, diversification, dogs of the Dow, don't be evil, dumpster diving, Easter island, fake it until you make it, financial engineering, financial independence, game design, index fund, invention of the steam engine, inventory management, junk bonds, lateral thinking, lifestyle creep, loose coupling, low interest rates, market bubble, McMansion, passive income, peak oil, place-making, planned obsolescence, Plato's cave, Ponzi scheme, power law, psychological pricing, retail therapy, risk free rate, sunk-cost fallacy, systems thinking, tacit knowledge, the scientific method, time value of money, Tragedy of the Commons, transaction costs, wage slave, working poor

As an ironic twist, like grade point averages in school, debt management skills are also evaluated in a single number called a credit score. It's not clear exactly how a credit score is computed, and therefore much time is spent trying to outguess the system. Personal finance, as opposed to business finance, operates on the concept of consumption smoothing also known as, "Fake it until you make it," as it allows consumers to buy products which they presently can't afford due to lack of savings, but will be able to afford by making payments over time. Unlike a business, which invests the money in assets with a higher return, allowing businesses to use debt as a leverage, consumers "invest" in higher consumption.

Reset: How to Restart Your Life and Get F.U. Money: The Unconventional Early Retirement Plan for Midlife Careerists Who Want to Be Happy by David Sawyer

"World Economic Forum" Davos, Abraham Maslow, Airbnb, Albert Einstein, asset allocation, beat the dealer, bitcoin, Black Monday: stock market crash in 1987, Cal Newport, cloud computing, cognitive dissonance, content marketing, crowdsourcing, cryptocurrency, currency risk, David Attenborough, David Heinemeier Hansson, Desert Island Discs, diversification, diversified portfolio, Edward Thorp, Elon Musk, fake it until you make it, fake news, financial independence, follow your passion, gig economy, Great Leap Forward, hiring and firing, imposter syndrome, index card, index fund, invention of the wheel, John Bogle, knowledge worker, loadsamoney, low skilled workers, Mahatma Gandhi, Mark Zuckerberg, meta-analysis, mortgage debt, Mr. Money Mustache, passive income, passive investing, Paul Samuelson, pension reform, risk tolerance, Robert Shiller, Ronald Reagan, Silicon Valley, Skype, smart meter, Snapchat, stakhanovite, Steve Jobs, sunk-cost fallacy, TED Talk, The 4% rule, Tim Cook: Apple, Vanguard fund, William Bengen, work culture , Y Combinator

Although I always have goals in mind, I enjoy riffing, making my own music. If I hadn’t taken this approach, I’d not have discovered SEO, rediscovered reading, established a newsletter, or been turned on to the life-changing learnings of the financial independence movement. Riffing is spiffing. #16 Don’t worry about imposter syndrome “Fake it until you make it” is not an approach I recommend. On the flip side, imposter syndrome (“the psychological phenomenon whereby people are unable to internalise their accomplishments[160]”) is one of the biggest threats to creativity and achievement I know. If you’re a midlife careerist, you’ve been on this planet for between 35 and 60 years.

Bad Blood: Secrets and Lies in a Silicon Valley Startup by John Carreyrou

Affordable Care Act / Obamacare, bioinformatics, corporate governance, Donald Trump, El Camino Real, Elon Musk, fake it until you make it, Google Chrome, John Markoff, Jony Ive, Kickstarter, Larry Ellison, Marc Andreessen, Mark Zuckerberg, Mars Rover, medical malpractice, Menlo Park, obamacare, Ponzi scheme, reality distortion field, ride hailing / ride sharing, Right to Buy, Sand Hill Road, Seymour Hersh, Sheryl Sandberg, side project, Silicon Valley, Silicon Valley startup, stealth mode startup, Steve Jobs, stock buybacks, supply-chain management, Travis Kalanick, ubercab, Wayback Machine

Microsoft, Apple, and Oracle were all accused of engaging in the practice at one point or another. Such overpromising became a defining feature of Silicon Valley. The harm done to consumers was minor, measured in frustration and deflated expectations. By positioning Theranos as a tech company in the heart of the Valley, Holmes channeled this fake-it-until-you-make-it culture, and she went to extreme lengths to hide the fakery. Many companies in Silicon Valley make their employees sign nondisclosure agreements, but at Theranos the obsession with secrecy reached a whole different level. Employees were prohibited from putting “Theranos” on their LinkedIn profiles.

The Social Animal: The Hidden Sources of Love, Character, and Achievement by David Brooks

"World Economic Forum" Davos, Abraham Maslow, Albert Einstein, asset allocation, assortative mating, Atul Gawande, behavioural economics, Bernie Madoff, business process, Cass Sunstein, choice architecture, classic study, clean water, cognitive load, creative destruction, Daniel Kahneman / Amos Tversky, David Brooks, delayed gratification, deliberate practice, disintermediation, Donald Trump, Douglas Hofstadter, Emanuel Derman, en.wikipedia.org, fake it until you make it, fear of failure, financial deregulation, financial independence, Flynn Effect, George Akerlof, Henri Poincaré, hiring and firing, impulse control, invisible hand, Jeff Hawkins, Joseph Schumpeter, labor-force participation, language acquisition, longitudinal study, loss aversion, medical residency, meta-analysis, mirror neurons, Monroe Doctrine, Paul Samuelson, power law, Richard Thaler, risk tolerance, Robert Shiller, school vouchers, six sigma, social intelligence, Stanford marshmallow experiment, Steve Jobs, Steven Pinker, tacit knowledge, the scientific method, The Spirit Level, The Wealth of Nations by Adam Smith, Thorstein Veblen, transaction costs, Tyler Cowen, Walter Mischel, young professional

Small habits and proper etiquette reinforce certain positive ways of seeing the world. Good behavior strengthens certain networks. Aristotle was right when he observed, “We acquire virtues by first having put them into action.” The folks at Alcoholics Anonymous put the sentiment more practically, with their slogan “Fake it until you make it.” Timothy Wilson of the University of Virginia puts it more scientifically: “One of the most enduring lessons of social psychology is that behavior change often precedes changes in attitude and feelings.” Rematch People looked at Erica strangely in the days and weeks after the explosion.

Valley of Genius: The Uncensored History of Silicon Valley (As Told by the Hackers, Founders, and Freaks Who Made It Boom) by Adam Fisher

adjacent possible, Airbnb, Albert Einstein, AltaVista, An Inconvenient Truth, Andy Rubin, AOL-Time Warner, Apple II, Apple Newton, Apple's 1984 Super Bowl advert, augmented reality, autonomous vehicles, Bill Atkinson, Bob Noyce, Brownian motion, Buckminster Fuller, Burning Man, Byte Shop, circular economy, cognitive dissonance, Colossal Cave Adventure, Computer Lib, disintermediation, Do you want to sell sugared water for the rest of your life?, don't be evil, Donald Trump, Douglas Engelbart, driverless car, dual-use technology, Dynabook, Elon Musk, Fairchild Semiconductor, fake it until you make it, fake news, frictionless, General Magic , glass ceiling, Hacker Conference 1984, Hacker Ethic, Henry Singleton, Howard Rheingold, HyperCard, hypertext link, index card, informal economy, information retrieval, Ivan Sutherland, Jaron Lanier, Jeff Bezos, Jeff Rulifson, John Markoff, John Perry Barlow, Jony Ive, Kevin Kelly, Kickstarter, knowledge worker, Larry Ellison, life extension, Marc Andreessen, Marc Benioff, Mark Zuckerberg, Marshall McLuhan, Maui Hawaii, Menlo Park, Metcalfe’s law, Mondo 2000, Mother of all demos, move fast and break things, Neal Stephenson, Network effects, new economy, nuclear winter, off-the-grid, PageRank, Paul Buchheit, paypal mafia, peer-to-peer, Peter Thiel, pets.com, pez dispenser, popular electronics, quantum entanglement, random walk, reality distortion field, risk tolerance, Robert Metcalfe, rolodex, Salesforce, self-driving car, side project, Silicon Valley, Silicon Valley startup, skeuomorphism, skunkworks, Skype, Snow Crash, social graph, social web, South of Market, San Francisco, Startup school, Steve Jobs, Steve Jurvetson, Steve Wozniak, Steven Levy, Stewart Brand, Susan Wojcicki, synthetic biology, Ted Nelson, telerobotics, The future is already here, The Hackers Conference, the long tail, the new new thing, Tim Cook: Apple, Tony Fadell, tulip mania, V2 rocket, We are as Gods, Whole Earth Catalog, Whole Earth Review, Y Combinator

Biz Stone was an art school dropout living in his mom’s basement when he discovered this weird new thing online called blogging. Stone’s own blog consisted of joke-filled accounts of his totally imaginary existence designing and building a new Japanese superjet, among other things. It was the fake-it-until-you-make-it philosophy, and it succeeded. Within a year Stone was working at Google. Within five years he, along with a few others, had created Twitter. Brad Stone is the one journalist who knows the most about Amazon, Airbnb, and Uber, because he wrote the book—two of them, in fact: The Upstarts: How Uber, Airbnb, and the Killer Companies of the New Silicon Valley Are Changing the World and The Everything Store: Jeff Bezos and the Age of Amazon.

Tools of Titans: The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers by Timothy Ferriss

Abraham Maslow, Adam Curtis, Airbnb, Alexander Shulgin, Alvin Toffler, An Inconvenient Truth, artificial general intelligence, asset allocation, Atul Gawande, augmented reality, back-to-the-land, Ben Horowitz, Bernie Madoff, Bertrand Russell: In Praise of Idleness, Beryl Markham, billion-dollar mistake, Black Swan, Blue Bottle Coffee, Blue Ocean Strategy, blue-collar work, book value, Boris Johnson, Buckminster Fuller, business process, Cal Newport, call centre, caloric restriction, caloric restriction, Carl Icahn, Charles Lindbergh, Checklist Manifesto, cognitive bias, cognitive dissonance, Colonization of Mars, Columbine, commoditize, correlation does not imply causation, CRISPR, David Brooks, David Graeber, deal flow, digital rights, diversification, diversified portfolio, do what you love, Donald Trump, effective altruism, Elon Musk, fail fast, fake it until you make it, fault tolerance, fear of failure, Firefox, follow your passion, fulfillment center, future of work, Future Shock, Girl Boss, Google X / Alphabet X, growth hacking, Howard Zinn, Hugh Fearnley-Whittingstall, Jeff Bezos, job satisfaction, Johann Wolfgang von Goethe, John Markoff, Kevin Kelly, Kickstarter, Lao Tzu, lateral thinking, life extension, lifelogging, Mahatma Gandhi, Marc Andreessen, Mark Zuckerberg, Mason jar, Menlo Park, microdosing, Mikhail Gorbachev, MITM: man-in-the-middle, Neal Stephenson, Nelson Mandela, Nicholas Carr, Nick Bostrom, off-the-grid, optical character recognition, PageRank, Paradox of Choice, passive income, pattern recognition, Paul Graham, peer-to-peer, Peter H. Diamandis: Planetary Resources, Peter Singer: altruism, Peter Thiel, phenotype, PIHKAL and TIHKAL, post scarcity, post-work, power law, premature optimization, private spaceflight, QWERTY keyboard, Ralph Waldo Emerson, Ray Kurzweil, recommendation engine, rent-seeking, Richard Feynman, risk tolerance, Ronald Reagan, Salesforce, selection bias, sharing economy, side project, Silicon Valley, skunkworks, Skype, Snapchat, Snow Crash, social graph, software as a service, software is eating the world, stem cell, Stephen Hawking, Steve Jobs, Stewart Brand, superintelligent machines, TED Talk, Tesla Model S, The future is already here, the long tail, The Wisdom of Crowds, Thomas L Friedman, traumatic brain injury, trolley problem, vertical integration, Wall-E, Washington Consensus, We are as Gods, Whole Earth Catalog, Y Combinator, zero-sum game

He captures 10 to 15 minutes total, and he never shoots for more than 2 minutes at a time. Two Approaches to Mood Elevation Shay explained to me how posting daily videos or “vlogging” (video + blogging) was cheap therapy: “Physiologically, I could feel my body was different. . . . Just by sitting up straight, putting a smile on my face, and faking it until you make it, you actually do feel better. There’s real power in this.” TF: This inspired me to experiment with short vlogging for roughly 15 days for mood elevation. I made it as simple as possible, using my iPhone for a 10-minute Facebook Live video Q&A. I uploaded the FB videos to YouTube, and it was incredible how quickly a large repeat viewership formed, something I’d never achieved before.