bounce rate

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Website Optimization by Andrew B. King

Amazon: amazon.comamazon.co.ukamazon.deamazon.fr

AltaVista, bounce rate, don't be evil, en.wikipedia.org, Firefox, In Cold Blood by Truman Capote, information retrieval, iterative process, medical malpractice, Network effects, performance metric, search engine result page, second-price auction, second-price sealed-bid, semantic web, Silicon Valley, slashdot, social graph, Steve Jobs, web application

Single-access visits Like entries, single-access visits are a building-block volume term used to build out calculated metrics for content. A single-access visit is literally a bounce. Bounce rate (and simple engagement) Bounce rate = single-access visits / total entries The bounce rate is the percentage of people who arrive on a page and leave it within a defined period of time without performing any action that shows engagement. This is actually a packaged metric in Google Analytics and a calculated metric in other solutions. It is an inherently negative metric. For reporting purposes, consider using simple engagement, the formula for which follows: Simple engagement = 1 - (single-access visits / total entries) Simple engagement is the reciprocated percentile created by subtracting the bounce rate from 1. In other words, it is an inversion of the "bounce rate" metric. It is a great metric for quickly determining whether visitors find content immediately relevant and engaging.

, Microsoft, and Everybody Else eMetrics Summit, Website Optimization Metrics, Unique visitors encoding process, Optimizing videos for the Web error handing, Monitor User Rendering Time, Clean Up After Yourself, Bounce rate (and simple engagement) Ajax considerations, Monitor User Rendering Time, Clean Up After Yourself high bounce rates, Bounce rate (and simple engagement) ETags, Three ways to cache in, Target files by extension for caching eval( ) statement, Bundle Your Scripts, Choosing Data Formats Wisely exact matching, Keyword Discovery, Selection, and Analysis exit rate (metric), Exit rate (or page exit ratio) Expires header, Method 3: Make Requests with an Old If-Modified-Since Header, Three ways to cache in, Three ways to cache in cache control, Method 3: Make Requests with an Old If-Modified-Since Header, Three ways to cache in set into future, Three ways to cache in ExpiresByType command, Target files by extension for caching F Facebook, Employ social networking and 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HTTP Requests G garbage collection, Clean Up After Yourself Garrett, Ajax Optimization, Ajax: New and Improved JavaScript Communications geographic regions, Discovering personas geotargeting, Differences in Geotargeting GET request, Addressing the Caching Quandary of Ajax getElementById( ) method, Use progressive enhancement GIF format, Step 2: Resize and Optimize Images, Step 2: Resize and Optimize Images goal pages, Goal pages goal setting, Summary of the Differences Among AdWords, adCenter, and YSM, Return on Investment and Profit, Success Metrics = Reaching Goals metrics and, Success Metrics = Reaching Goals PPC recommendations, Summary of the Differences Among AdWords, adCenter, and YSM, Return on Investment and Profit Google, Keywords trump company name (usually), Step 10: Build Inbound Links with Online Promotion, Pay for links, Hurl harmful outlinks, Using Metrics to Set a Budget, Step 3: Use a keyword research tool to generate variations from your list of root terms, Step 3: 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Accounts, Bid Gaps, The Content Network, Click Fraud, Click Fraud bidding considerations, Optimizing Bids, Bid Gaps click fraud, Click Fraud, Click Fraud content network issues, The Content Network conversion-tracking scripts, Goals and Values differences in minimum bids, Differences in Minimum Bids and Quality Scoring DKI support, Dynamic Keyword Insertion in Ads evaluating landing pages, Pay-per-Click Ad Optimization Summary KEI considerations, Step 2: Research the competition for your root terms keyword matching options, Keyword Research landing pages for, Landing Pages for AdWords, Landing Pages for Visitors new account considerations, Penalties for New Accounts optimized ad serving, Testing ads the easy way: AdWords optimized ad serving Google Analytics, Optimize your conversion paths to get the click, The perils of third-party widgets, JavaScript Page Tagging, Bounce rate (and simple engagement), Bounce rate (and simple engagement) bounce rate metric, Bounce rate (and simple 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gzip compression, Using HTTP Compression HTTP compression and, Using HTTP Compression H H.264 standard, Optimizing videos for the Web, Optimizing videos for the Web, Optimizing videos for the Web, Optimizing videos for the Web Haig, Factor #3: Optimize the Credibility of Your Logo, Factor #3: Optimize the Credibility of Your Logo Hammocks.com, Hurl harmful outlinks hCard microformat, Summary HCI (human-computer interaction), Step 10: Load JavaScript Wisely head element, Delay Script Loading, Use progressive enhancement script considerations, Delay Script Loading, Use progressive enhancement headlines, Write headlines that pop, Write compelling summaries, Optimize with persuasive copywriting, Optimize with persuasive copywriting compelling summaries, Write compelling summaries keyphrase placement, Write headlines that pop writing engaging, Optimize with persuasive copywriting, Optimize with persuasive copywriting Hello World example, An Illustrative Example, Relying on Ajax Libraries, 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If-Modified-Since Header iframes, Eliminate (i)frames and JavaScript includes, Use an iframe for external JavaScript IIS (Internet Information Server), Target files by extension for caching, Using HTTP Compression, Compressing content in Apache, Example RSS cache cache control, Target files by extension for caching compression support, Using HTTP Compression content negotiation, Compressing content in Apache Schedule service, Example RSS cache image tag, Practice Error Awareness inbound links, Core SEO Techniques, Step 1: Determine Your Keyword Phrases, Buy keyphrased domain names, Step 10: Build Inbound Links with Online Promotion, Leverage higher-ranking pages, Employ social networking and user-generated content, Employ social networking and user-generated content, Be leery of link exchange voodoo, Pay for links, Hurl harmful outlinks, Hurl harmful outlinks, Measuring inbound links best practices, Step 1: Determine Your Keyword Phrases getting high-ranking, Step 10: Build Inbound 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, Microsoft, and Everybody Else keepalive connections, Speed checklist KEI (keyword effectiveness index), Tools for keyword research, Step 2: Sort by Popularity, Step 2: Research the competition for your root terms Kenkai.com, Leverage higher-ranking pages key frames, Optimizing videos for the Web, Optimizing videos for the Web Keynote Systems, User Experience Testing Software, Commercial Monitoring Tools keyphrases, Duplicate content, Deploy keywords strategically, Acquire inbound links, Right-size your keyphrases, Right-size your keyphrases, Keywords trump company name (usually), Step 8: Add Keywords Tactically, Step 8: Add Keywords Tactically, Sharpen your keyword-focused content, Create search-friendly URIs, Create tag clouds, Deploy strange attractors, Deploy strange attractors, Deploy strange attractors baking into domain names, Step 8: Add Keywords Tactically baking into site URIs, Create search-friendly URIs creating tag clouds, Create tag clouds, Deploy strange attractors, 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(Wordtracker), Step 4: Choose the right keyword set KeywordDiscovery, Step 3: Use a keyword research tool to generate variations from your list of root terms keywords, Tools for keyword research, Step 2: Sort by Popularity, Step 2: Sort by Popularity, Step 3: Refine Keyword Phrases and Re-Sort, Keywords trump company name (usually), Right-size your keyphrases, Keywords trump company name (usually), Step 8: Add Keywords Tactically, Step 9: Create Valuable Keyword-Focused Content, Step 9: Create Valuable Keyword-Focused Content, Deploy strange attractors, Step 9: Create Valuable Keyword-Focused Content, Sharpen your keyword-focused content, Create search-friendly URIs, Create search-friendly URIs, Automatically categorize with blogs, Automatically categorize with blogs, Create tag clouds, Deploy strange attractors, Pay for links, Differences in Geotargeting, Step 3: Use a keyword research tool to generate variations from your list of root terms, The Right Keywords and the Myth of the 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persuaders, The six persuaders Lima, Average compression ratios for HTTP compression Limelight Networks CDN, The Benefits of a Content Delivery Network link exchanges, Be leery of link exchange voodoo links, Factor #5: Use Benefit-Oriented Headlines headlines as, Factor #5: Use Benefit-Oriented Headlines Linux platform, Compressing content in Apache list-style shorthand property (CSS), Shorthand properties LivePerson customer support tool, Factor #10: Use Interactive Elements to Engage Users load time (metric), Request statistics, Load times, Request statistics, Load times, AOL Pagetest, A movie is worth a thousand scorecards performance analysis, A movie is worth a thousand scorecards request statistics, Request statistics, Load times, Request statistics, Load times, AOL Pagetest location hash technique, The Location Hash Technique locations as long tail keywords, Target part and model numbers logos, Best Practices for CRO, Factor #1: Use a Credibility-Based Professional Design, Factor #3: Optimize the Credibility of Your Logo, Three ways to cache in caching, Three ways to cache in credibility, Best Practices for CRO, Factor #1: Use a Credibility-Based Professional Design, Factor #3: Optimize the Credibility of Your Logo long tail of search query distribution, Step 1: Determine Your Keyword Phrases targeting multiword phrases, Step 1: Determine Your Keyword Phrases lossy compression, Step 2: Resize and Optimize Images Lynx browser, Original Site Lynx viewer, Original Site Lyris HQ, Web Server Log Analysis M Macromedia Fireworks, Obscure navigation macros, Use String Constant Macros mailto: URI scheme, Inline Images with Data URIs margin shorthand property (CSS), Shorthand properties MarketingSherpa.com, Write headlines that pop Marketleap.com, Measuring inbound links maximum CPCs (costs per click), Pay-per-Click Basics and Definitions means, Measuring the Means, ROAS: Return on ad spend measuring, Measuring the Means measuring ROAS, ROAS: Return on ad spend memory leaks, Clean Up After Yourself menus, List-based menus, List-based menus, List-based menus, List-based menus Metacrawler.com, Tools for keyword research metadata, Summary method remapping, Remap Built-in Objects Methodical personality type, Building trust to close the sale metrics, Calculating Return on Investment, Goals and Values, Website Success Metrics, Website Success Metrics, Website Success Metrics, Website Success Metrics, Website Success Metrics, Website Success Metrics, Website Success Metrics, Measuring SEM success, Types of Web Analytics Software, Classes of Metrics, Web Server Log Analysis, Multivariate testing with Google Website Optimizer, Hybrid Analytics Systems, User Experience Testing Software, User Experience Testing Software, Search Marketing Strategy, Classes of Metrics, Classes of Metrics, Classes of Metrics, Classes of Metrics, Volume Metrics, Content Metrics: Measuring Each Component, Page views, Visits or sessions, Unique visitors, Unique visitors, Unique visitors, New visitors, Content Metrics: Measuring Each Component, Objectives, Content Metrics: Measuring Each Component, Content Metrics: Measuring Each Component, Bounce rate (and simple engagement), Bounce rate (and simple engagement), Revenue per visit(or), PathWeight and ProxyScoring, PathLoss, Exit rate (or page exit ratio), Objectives, Measuring the Means, Objectives, Cart additions, Measuring the Means, Measuring the Means, CTR: Click-through rate, Keeping Score, Find your audience, Speed checklist, Request statistics, Request statistics, Request statistics, Request statistics, Load times, Scorecard tips, Find your audience, IBM Page Detailer, Under the hood: Waterfall reports, AOL Pagetest, Reporting the Numbers bounce rate, Website Success Metrics, Bounce rate (and simple engagement) cart additions, Cart additions content, Classes of Metrics, Content Metrics: Measuring Each Component, Objectives, Content Metrics: Measuring Each Component, Bounce rate (and simple 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Values unique visitors, Website Success Metrics, Unique visitors visits or sessions, Visits or sessions volume, Volume Metrics, Content Metrics: Measuring Each Component, Unique visitors, Content Metrics: Measuring Each Component web analytics software, Types of Web Analytics Software, Classes of Metrics, Web Server Log Analysis, Multivariate testing with Google Website Optimizer, Hybrid Analytics Systems, User Experience Testing Software, User Experience Testing Software, Search Marketing Strategy, Classes of Metrics Meyer, Untangle Tables, Use a Reset Stylesheet microcontent, Write headlines that pop microformats, Summary Microsoft Experimentation Platform, Website Success Metrics MIME types, Target files by extension for caching, Target files by extension for caching, Compressing content in Apache, Disadvantages of inline images targeting files by, Target files by extension for caching, Target files by extension for caching, Compressing content in Apache URI schemes and, Disadvantages of inline images minimum bids, Pay-per-Click Ad Optimization Summary landing pages and, Pay-per-Click Ad Optimization Summary minimum CPCs (costs per click), Differences in Minimum Bids and Quality Scoring MIVA, Google, Yahoo!


pages: 315 words: 85,791

Technical Blogging: Turn Your Expertise Into a Remarkable Online Presence by Antonio Cangiano

Amazon: amazon.comamazon.co.ukamazon.deamazon.fr

Albert Einstein, anti-pattern, bitcoin, bounce rate, cloud computing, en.wikipedia.org, John Gruber, Lean Startup, Network effects, revision control, Ruby on Rails, search engine result page, slashdot, software as a service, web application

(As we’ll see soon, Clicky addresses the issue of social media affecting bounce rate by redefining what a bounce is.) For example, ProgrammingZen.com’s global statistics for this month show 1.18 average pageviews, 36 seconds average time on site, and an 89.40 percent bounce rate. Filtering the statistics for search traffic only shows a much higher average pageviews value, triple the time on site, and a noticeably lower bounce rate. Conversely, the new visits percentage is an excellent 86 percent, regardless of traffic source. In fact, the typical use case for social news users would be to click your site link, skim the post, and then go back to the social news site they came from to read the comments and perhaps share thoughts of their own there. For other social networks, such as Facebook and Twitter, the pattern is not much different.

What is different from Google Analytics, aside from quite a few extra features, is the nomenclature. Instead of pushing pageviews, Clicky likes to refer to actions. The two concepts are not very different, except for the fact that an action such as downloading a file or clicking a link will be counted as an action but not as a pageview. The bounce rate is calculated in a drastically different way, however. Whereas Google might show me an 85 percent bounce rate, Clicky tells me that it’s 25 percent. The difference lies in the fact that the smart team behind Clicky has redefined the concept of bounce rate to better describe the behavior of the user. How Reliable Are Traffic Comparison Sites? As the owner of your blog, you’ll have exact, detailed statistics. However, unless you share these numbers, other people won’t know about them. Likewise, you won’t know about the actual statistics of most other sites that you’re not in charge of.

For example, song lyric sites—which everyone seems to hate—probably have an average pageviews value approaching 1.0 and a bounce rate nearing 100 percent. People come to such sites in order to read the lyrics to a song and then leave immediately. It’s hard to engage users further, due to the very nature of these sites, so their owners opt to be ruthless in their monetization strategy instead, which further alienates users who land on these ad-ridden sites. In the case of a technical blog that’s been promoted as described in the previous chapter, visit quality metrics will primarily be affected negatively by the fickle nature of social media traffic. Your blog will most likely be relatively popular and grow quickly, but you’ll also have relatively low average pageviews and time-on-site figures and a high bounce rate. (As we’ll see soon, Clicky addresses the issue of social media affecting bounce rate by redefining what a bounce is.)


pages: 189 words: 52,741

Lifestyle Entrepreneur: Live Your Dreams, Ignite Your Passions and Run Your Business From Anywhere in the World by Jesse Krieger

Amazon: amazon.comamazon.co.ukamazon.deamazon.fr

Airbnb, always be closing, bounce rate, call centre, carbon footprint, commoditize, Deng Xiaoping, financial independence, follow your passion, income inequality, iterative process, Ralph Waldo Emerson, search engine result page, Skype, software as a service, South China Sea, Steve Jobs

Once you understand how users interact with your site, you can make informed decisions about what products to feature where, and how to lay out the site to make it a more intuitive experience for the visitor. Here are some of the key metrics to focus on when using Google Analytics: Bounce Rate: This metric shows the percent of people who click into your home page and then hit the back button on their browser. It shows how relevant or compelling your homepage was with respect to what the visitor was searching for and expecting. If you just launched and are using AdWords only (as you work on your SEO, of course), a bounce rate of 50% isn’t bad, although ideally, you want it to be much lower. Remember though, you can have a 30% bounce rate with a fully executed SEO and CPC campaign strategy and still make a good profit. To lower your bounce rate, experiment with A/B testing for the home page to see what content visitors respond to best. Time on Site & Page Views: This is a measure of engagement for your site.


pages: 228 words: 65,953

The Six-Figure Second Income by Lindahl, David; Rozek, Jonathan

Amazon: amazon.comamazon.co.ukamazon.deamazon.fr

bounce rate, California gold rush, financial independence, Google Earth, new economy, speech recognition, There's no reason for any individual to have a computer in his home - Ken Olsen

They then noticed a link at the bottom of that article saying something to the effect of: “This article is by Mary Jones who’s a devoted Schnauzer lover. If you would like more tips on how to care for your own Schnauzer, just visit her site at www.SchnauzerSecrets.com.” Here’s the point of Step Three—when visitors click on that link, make sure they immediately see something reinforcing that they’re in the right place. There’s a measurement tool called bounce rate, which means how many people arrive on your web page and never click any button before leaving. It’s not uncommon for sites to have a 60 to 80 percent bounce rate, or even higher. That means most of those people land on the page, take a glance, and decide, “That’s not what I expected.” Do not go to all the effort to get people to your web page and then have almost all of them bounce. Instead telegraph the message, ″You′ve come to the right place! Here indeed is more information about your Schnauzer!

See also Marketing advertising for others pay-per-click promising instant results Advice, reliability/accuracy of Age, as false barrier to success Alcott.com Article marketing Audio products/services audio recordings for content creation CDs consulting hotlines free audio content FTP tool for downloading audio files MP3 audios teleseminars/webinars toll-free 24/7 recorded lines transcriptions of Backup systems Bank accounts Barriers to success false real BlendTec Blogs Blue Microphones Bonuses Books Boot camps Bounce rates Business certificates Buyers. See Customers Calendars Call to action Camtasia software CDs Checklists Checks/money orders Coaching Collectors Comfort zone, expanding Commuter newspapers Competition as false barrier to success guarantee as competitive advantage price-based uniqueness of product from Computers. See also Internet; Online businesses; Software; Web site backing up computer programming IP (Internet Protocol) address of lack of skill with, as false barrier to success screenshots of Consultation coaching consulting hotlines free consultations paid consultations Contact information Content capturing raw(See Content creation methods for details) continuity of delivering(See Content delivery methods for details) editing free (See Free content) reviewers of Content creation methods conversations interviews presentations screenshots video capture of web sessions writing Content delivery methods books boot camps calendars CDs checklists coaching consultations, free consultations, paid consulting hotlines cruises DVDs fast-start guides free audios free videos games getting-started kits home-study courses information wheels interview series on MP3 interview series PDFs interview series transcript iPhone applications live event videos live tours lunch/dinner seminars membership sites mugs newsletters one-day seminars online calculators pocket guides posters/laminated posters sample newsletters software special reports summary of teleseminars/webinars toll-free 24/7 recorded lines trial software t-shirts weekly faxes Contests Continuity of content delivery of customer relationship Conversations.

See Jargon Testimonials Testing, web site Time, as false barrier to success Toll-free 24/7 recorded lines Tracy, Brian Traffic analysis of quantity of targeted Transcriptions Trends Trial software T-shirts Twitter Uniqueness of products of situations unique selling proposition Upselling Variations on themes Videos DVDs free live event video capture technology YouTube Visualthesaurus.com Webinars Web site accepting money via altering to address nonbuyer issues analysis of traffic to bounce rates building blocks for collector information sites cost of dedicated IP hosting for design of directing prospects to specific pages of domain names for editing e-mail system for graphic design sites Joomla as tool for keywords/key phrases of lead generation using (See Lead generation) membership sites organic ranking of outsourcing work on product idea generator sites security issues for shopping carts on testing improvements to traffic to web forms on web hosting services for Wheel charts Wizard-based systems World Wide Web.


pages: 197 words: 60,477

So Good They Can't Ignore You: Why Skills Trump Passion in the Quest for Work You Love by Cal Newport

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Apple II, bounce rate, Byte Shop, Cal Newport, capital controls, cleantech, Community Supported Agriculture, deliberate practice, financial independence, follow your passion, Frank Gehry, information asymmetry, job satisfaction, job-hopping, knowledge worker, Mason jar, medical residency, new economy, passive income, Paul Terrell, popular electronics, renewable energy credits, Results Only Work Environment, Richard Bolles, Richard Feynman, Richard Feynman, rolodex, Sand Hill Road, side project, Silicon Valley, Skype, Steve Jobs, Steve Wozniak, web application, winner-take-all economy

Mistaking a winner-take-all for an auction market is common. I see it often in an area relevant to my own life: blogging. Here’s a typical e-mail from among the many I receive from people asking for advice on growing their own blog audience: “I’ve finished my first month of posting and am at about three thousand views. The bounce rate, however, is incredibly high, particularly through Digg and Reddit submissions, where it can get close to 90 percent. I’m wondering what next steps you think I should take to bring down the bounce rate?” This new blogger was viewing blogging as an auction market. In his conception, there are many different types of capital relevant to your blog—from its format, to its post frequency, to its search-engine optimization, to how easy it is to find it on social networks (this particular blogger invested serious time in submitting every post to as many social networking sites as possible).

The problem, however, is that blogging in the advice space—where his site existed—is not an auction market, it’s winner-take-all. The only capital that matters is whether or not your posts compel the reader. Some top blogs in this space have notoriously clunky designs, but they all accomplish the same baseline goal: They inspire their readers. When you correctly understand the market where blogging exists, you stop calculating your bounce rate and start focusing instead on saying something people really care about—which is where your energy should be if you want to succeed. Mike Jackson, by contrast, correctly identified that he was in an auction market. He wasn’t sure exactly what he wanted to do, but he knew it would involve the environment, so he set out to gain any capital relevant to this broad topic. Step 2: Identify Your Capital Type Once you’ve identified your market, you must then identify the specific type of capital to pursue.


pages: 125 words: 28,222

Growth Hacking Techniques, Disruptive Technology - How 40 Companies Made It BIG – Online Growth Hacker Marketing Strategy by Robert Peters

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Airbnb, bounce rate, business climate, citizen journalism, crowdsourcing, digital map, Google Glasses, Jeff Bezos, Lean Startup, Menlo Park, Network effects, new economy, pull request, revision control, ride hailing / ride sharing, search engine result page, sharing economy, Skype, TaskRabbit, turn-by-turn navigation

It is a software platform for inbound marketing that helps companies attract visitors, convert leads, and close on sales/deals. Users can manage all of their web content and social media accounts in one location, with tools in place to measure success rates by leads and customers. This is a more effective use of collected data than the traditional analytics of page views, time on page, and bounce rate among others. Hubspot began with 3 customers in 2006 and by 2013 had 10,595. The company follows a strategy of offering daily free content including its popular website grader, which analyzed more than 2 million websites in its first three years of operation. The HubSpot philosophy is that free content brings people to the company’s site thus generating quality leads at a lesser cost than could be achieved with traditional marketing techniques.


pages: 298 words: 43,745

Understanding Sponsored Search: Core Elements of Keyword Advertising by Jim Jansen

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AltaVista, barriers to entry, Black Swan, bounce rate, business intelligence, butterfly effect, call centre, Claude Shannon: information theory, complexity theory, correlation does not imply causation, en.wikipedia.org, first-price auction, information asymmetry, information retrieval, intangible asset, inventory management, life extension, linear programming, megacity, Nash equilibrium, Network effects, PageRank, place-making, price mechanism, psychological pricing, random walk, Schrödinger's Cat, sealed-bid auction, search engine result page, second-price auction, second-price sealed-bid, sentiment analysis, social web, software as a service, stochastic process, telemarketer, the market place, The Present Situation in Quantum Mechanics, the scientific method, The Wisdom of Crowds, Vickrey auction, Vilfredo Pareto, yield management

Bot: software that runs automatically without human intervention. Typically, a bot is endowed with the capability to react to different situations it may encounter. Two common types of bots are agents and spiders. Bots are used by companies like search engines to discover Web sites for indexing. Short for robot (Source: IAB) (see Chapter 2 model). Bounce: a visitor whose behaviors are classified within the bounce rate (see Chapter 7 analytics). Bounce rate: refers to the percentage of people that immediately exit or do not progress beyond the entry page within a certain time limit (Source: modified from Quirk and WebTrends) (see Chapter 7 analytics). Brand: distinctive name or trademark that identifies a product or manufacturer. A symbol (name, logo, symbols, fonts, colors), a slogan, and a design scheme representing a company.


pages: 502 words: 107,657

Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die by Eric Siegel

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Albert Einstein, algorithmic trading, Amazon Mechanical Turk, Apple's 1984 Super Bowl advert, backtesting, Black Swan, book scanning, bounce rate, business intelligence, business process, call centre, commoditize, computer age, conceptual framework, correlation does not imply causation, crowdsourcing, dark matter, data is the new oil, en.wikipedia.org, Erik Brynjolfsson, Everything should be made as simple as possible, experimental subject, Google Glasses, happiness index / gross national happiness, job satisfaction, Johann Wolfgang von Goethe, lifelogging, Machine translation of "The spirit is willing, but the flesh is weak." to Russian and back, mass immigration, Moneyball by Michael Lewis explains big data, Nate Silver, natural language processing, Netflix Prize, Network effects, Norbert Wiener, personalized medicine, placebo effect, prediction markets, Ray Kurzweil, recommendation engine, risk-adjusted returns, Ronald Coase, Search for Extraterrestrial Intelligence, self-driving car, sentiment analysis, software as a service, speech recognition, statistical model, Steven Levy, text mining, the scientific method, The Signal and the Noise by Nate Silver, The Wisdom of Crowds, Thomas Bayes, Turing test, Watson beat the top human players on Jeopardy!, X Prize, Yogi Berra, zero-sum game

Peter van der Graff, “How Search Engines Use Machine Learning for Pattern Detection,” Search Engine Watch, December 1, 2011. http://searchenginewatch.com/article/2129359/How-Search-Engines-Use-Machine-Learning-for-Pattern-Detection. Education portal: “Case Study: How Predictive Analytics Generates $1 Million Increased Revenue,” case study provided by Prediction Impact, Inc. www.predictiveanalyticsworld.com/casestudy.php. Google: D. Sculley, Robert Malkin, Sugato Basu, and Roberto J. Bayardo, “Predicting Bounce Rates in Sponsored Search Advertisements,” Proceedings of the 15th ACM SIGKDD International Conference on Knowledge Discovery and Data Mining, 2009. www.bayardo.org/ps/kdd2009.pdf. Sugato Basu, Ph.D., Google. “Lessons Learned in Predictive Modeling for Ad Targeting,” Predictive Analytics World San Francisco 2011 Conference, March 14, 2011, San Francisco, CA. www.predictiveanalyticsworld.com/sanfrancisco/2011/agenda.php#day1-7.


pages: 344 words: 96,020

Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success by Sean Ellis, Morgan Brown

Airbnb, Amazon Web Services, barriers to entry, bounce rate, business intelligence, business process, correlation does not imply causation, crowdsourcing, DevOps, Elon Musk, game design, Google Glasses, Internet of things, inventory management, iterative process, Jeff Bezos, Khan Academy, Lean Startup, Lyft, Mark Zuckerberg, market design, minimum viable product, Network effects, Paul Graham, Peter Thiel, Ponzi scheme, recommendation engine, ride hailing / ride sharing, side project, Silicon Valley, Silicon Valley startup, Skype, Snapchat, software as a service, Steve Jobs, subscription business, Uber and Lyft, Uber for X, working poor, Y Combinator, young professional

What that means is that it’s not about simply reviewing data provided by the various tools and dashboards out there; to uncover what makes (or will make) your product a must-have, you need to collect the right data for your business, and build the connective tissue between various sources, such as your email marketing database and your point of sale system, so you can create a complete data picture. Then you need a data analyst who can mine those sources of data for patterns and rich insights that can lead to growth ideas to experiment with. These days most companies, even the most nascent, shoestring start-ups, are keeping close track of basic analytics for their websites and products, such as those captured by Google Analytics. But while metrics like page views, visits, and bounce rates are important to collect, they barely begin to tell the whole story about how customers interact with your product. That’s because these are very surface level metrics that don’t tend to reveal deeper insights into what customers truly value about what you are selling and whether you have achieved product/market fit. It’s essential that your team have data on each piece of the customer experience—well beyond just how often they visit your website and how long they stay there—so that it can be analyzed at a granular level to identify how people are actually using your product versus how you have planned for them to use it.


pages: 382 words: 120,064

Bank 3.0: Why Banking Is No Longer Somewhere You Go but Something You Do by Brett King

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3D printing, additive manufacturing, Airbus A320, Albert Einstein, Amazon Web Services, Any sufficiently advanced technology is indistinguishable from magic, asset-backed security, augmented reality, barriers to entry, bitcoin, bounce rate, business intelligence, business process, business process outsourcing, call centre, capital controls, citizen journalism, Clayton Christensen, cloud computing, credit crunch, crowdsourcing, disintermediation, en.wikipedia.org, fixed income, George Gilder, Google Glasses, high net worth, I think there is a world market for maybe five computers, Infrastructure as a Service, invention of the printing press, Jeff Bezos, jimmy wales, London Interbank Offered Rate, M-Pesa, Mark Zuckerberg, mass affluent, Metcalfe’s law, microcredit, mobile money, more computing power than Apollo, Northern Rock, Occupy movement, optical character recognition, peer-to-peer, performance metric, Pingit, platform as a service, QR code, QWERTY keyboard, Ray Kurzweil, recommendation engine, RFID, risk tolerance, Robert Metcalfe, self-driving car, Skype, speech recognition, stem cell, telepresence, Tim Cook: Apple, transaction costs, underbanked, US Airways Flight 1549, web application

Of the big four banks in the US today (BofA, Citi, Chase, Wells), the only banks that have put any work into the homepage experience recently are Citi and BofA. The homepage is a hotly contested property in most banks today, with every product team in the retail bank (and in some cases the whole bank) competing to get their hyperlink, product promotion, or anything else on the homepage. This is entirely counterproductive as it clutters the homepage and results in the risk of high bounce rates (we’ll talk more about this in later chapters). When we type in “Savings Account” or “Checking Account” into Google, we do get some optimised product selection experiences, but SEO (Search Engine Optimisation11) is still a challenge for many of these brands. Given the critical nature of online in brand selection, one would think that there would be millions of dollars a year spent on optimising the customer journey, but in most cases there have only been incremental improvements over the last five to six years.