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All three transfers occur through the platform. The call is enabled by Clarity, and the exact duration of the call is tracked. The subsequent billing for the call is charged on the basis of the exact call duration (See Figure 12). Uber’s business model requires three exchanges: 1.Transfer of information on cab availability from driver (producer) to traveler (consumer) in response to the transfer of a request; 2.Transfer of transportation-as-a-service from driver (producer) to traveler (consumer); 3.Transfer of money from traveler (consumer) to driver (producer). It is important to note that, even though the transfer of goods and services occurs outside the platform, the platform is best able to manage the transaction if it can track this transfer in some way. Uber is aware of the locations through which a ride moves, which in turn helps it bill on exact usage and determine completion of the ride.
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The job for Uber for X is to coordinate this decentralized work and make it happen in real time. Even Amazon has gotten into the business of matching pros with joes who need home services (Amazon Home Services), from cleaning or setting up equipment to access to goat grazing for lawns. One reason so much money is flowing into the service frontier is that there are so many more ways to be a service than to be a product. The number of different ways to recast transportation as a service is almost unlimited. Uber is merely one variation. There are dozens more already established, and many more possible. The general approach for entrepreneurs is to unbundle the benefits of transportation (or any X) into separate constituent goods and then recombine them in new ways. Take transportation as an example. How do you get from point A to point B? Today you can do it in one of eight ways with a vehicle: 1.