Blue Bottle Coffee

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Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days by Jake Knapp, John Zeratsky, Braden Kowitz

23andMe, 3D printing, Airbnb, Anne Wojcicki, Apollo 13, Blue Bottle Coffee, cognitive load, fake news, Gene Kranz, Google Earth, Google Hangouts, Google X / Alphabet X, self-driving car, side project, Silicon Valley, Wall-E

On Monday of their sprint, Savioke had to organize information about robotics, navigation, hotel operations, and guest habits. This is their map: Savioke’s robot delivery map. On the first day of their sprint, Blue Bottle Coffee sorted through information about coffee selection, customer support, café operations, and distribution channels. Here is their map: Blue Bottle Coffee’s online sales map. The common elements? Each map is customer-centric, with a list of key actors on the left. Each map is a story, with a beginning, a middle, and an end. And, no matter the business, each map is simple.

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But it’s the failures that, while painful, provide the greatest return on investment. Identifying critical flaws after just five days of work is the height of efficiency. It’s learning the hard way, without the “hard way.” At GV, we’ve run sprints with companies like Foundation Medicine (makers of advanced cancer diagnostics), Nest (makers of smart home appliances), and Blue Bottle Coffee (makers of, well, coffee). We’ve used sprints to assess the viability of new businesses, to make the first version of new mobile apps, to improve products with millions of users, to define marketing strategies, and to design reports for medical tests. Sprints have been run by investment bankers looking for their next strategy, by the team at Google building the self-driving car, and by high school students working on a big math assignment.

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So James decided to do it himself. He carefully roasted beans in a potting shed at home, then drove to farmers’ markets in Berkeley and Oakland, California, where he brewed and sold coffee by the cup. His manner was polite and accommodating, and the coffee was delicious. Soon James and his cart, called Blue Bottle Coffee, developed a following. In 2005, he established a permanent Blue Bottle location in a friend’s San Francisco garage. Over the next few years, as the business grew, he slowly opened more cafés. By 2012, Blue Bottle had locations in San Francisco, Oakland, Manhattan, and Brooklyn. It was a business that many would have considered perfect.

San Francisco Like a Local by DK Eyewitness

back-to-the-land, Big Tech, bike sharing, Black Lives Matter, Blue Bottle Coffee, Bottomless brunch, COVID-19, crowdsourcing, gentrification, Golden Gate Park, Greta Thunberg, Haight Ashbury, Kickstarter, Lyft, messenger bag, ride hailing / ride sharing, Salesforce, sharing economy, Silicon Valley, South of Market, San Francisco, tech bro, tech worker, uber lyft, young professional

It’s just too easy to while away an afternoon here, getting jazzed on the finest produce of indie fincas, and feeling pretty cool at the same time. » Don’t leave without sipping a sparkling cascara shrub, Sightglass’s own health drink, flavored with the dried skins of coffee cherries. g Coffee Shops g Contents Google Map BLUE BOTTLE COFFEE Map 1; Ferry Building, Embarcadero; ///gender.last.bumpy; www.bluebottlecoffee.com It’s a fairly typical story around these parts: Oakland-based freelance musician who’s super-nerdy about coffee starts selling his own meticulously roasted brews. Twenty years later, he’s built a sustainably sourced, third-wave coffee empire with outposts in Tokyo and Seoul, and has a cult following of caffeine-addicted fans. And that’s Blue Bottle Coffee. Whatever you order here, be it an outrageously silky cappuccino or a chicory-spiked, New Orleans-style iced coffee, take it outside and sip with a view of the Bay Bridge.

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g Drink g Contents Coffee Shops Every San Franciscan has a favorite local roaster. These indie enterprises tend to work closely with fair-trade farms, and compete for creativity when it comes to amping up a latte. g Drink g Contents Coffee Shops TROUBLE COFFEE COMPANY PHILZ COFFEE CONTRABAND COFFEE BAR ANDYTOWN COFFEE ROASTERS SIGHTGLASS COFFEE BLUE BOTTLE COFFEE g Coffee Shops g Contents Google Map TROUBLE COFFEE COMPANY Map 6; 4033 Judah Street, Outer Sunset; ///factor.cups.marble; www.trouble.coffee Sunset folks won’t consider anywhere else for a latte, even if it means waiting on the driftwood bench outside for 20 minutes, while being buffeted by glacial gales blowing over from Ocean Beach.

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Coffee and scenery – what more could you want? Drink | Coffee Shops Liked by the locals “San Francisco’s coffee scene is diverse and robust, but most importantly, it’s sustainable, too. Blue Bottle is most proud to call this community home because of how we all stand up for what we know to be just.” JASON MILLER, BARISTA AT BLUE BOTTLE COFFEE g Drink g Contents An evening of cocktails in the Tenderloin It’s scrappy, it’s ragged around the edges, but the Tenderloin is home to the most exciting ‘Frisco bars. This isn’t new; the area was notorious for its speakeasies in the 1920s, not to mention burlesque houses and gambling dens.

The Longing for Less: Living With Minimalism by Kyle Chayka

Airbnb, Blue Bottle Coffee, Frank Gehry, gentrification, Guggenheim Bilbao, Jony Ive, Kickstarter, Lao Tzu, Mason jar, offshore financial centre, prosperity theology / prosperity gospel / gospel of success, public intellectual, Ralph Waldo Emerson, Richard Florida, Silicon Valley, Steve Jobs, Stewart Brand, technoutopianism, undersea cable, Whole Earth Catalog

—Jenny Odell, author of How to Do Nothing: Resisting the Attention Economy “If you’ve ever wondered how empty space became a luxury commodity, you’ll want to read The Longing for Less. In incisive, short chapters, Kyle Chayka expertly evokes the contradictions of contemporary minimalism and traces the structures of desire that led to Marie Kondo, Blue Bottle Coffee, and the MacBook Air back to their historical roots, from midcentury Manhattan to medieval Japan. In its lightly worn learning and serious grace, The Longing for Less functions both as a corrective to our shallow form of minimalism and as a guide to a deeper form that still has a great deal to teach us.”

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The Japanese form of art accesses eternity by embracing time. “Instead of trying to deny time while in the midst of it, ikebana moves along in time without the slightest gap,” Nishitani wrote. In 2017 there was a wave of interest in ikebana from magazines like T and New York. The flower arrangements popped up in hotels and Blue Bottle coffee shops, becoming an element of the overall minimalist decorating scheme, perhaps pursuing this brief sense of timelessness. Instead of assigning the value of temporariness only to the Japanese, as Kuki did with iki, Nishitani observed how it is shared across cultures, particularly after industrialization.

Hatching Twitter by Nick Bilton

4chan, Airbus A320, Benchmark Capital, Big Tech, Blue Bottle Coffee, Burning Man, friendly fire, index card, Jeff Bezos, John Markoff, Kevin Kelly, Kickstarter, Mahatma Gandhi, Mark Zuckerberg, messenger bag, PalmPilot, pets.com, rolling blackouts, rolodex, Ruby on Rails, Saturday Night Live, side project, Silicon Valley, Skype, social web, Steve Ballmer, Steve Jobs, Steven Levy, technology bubble, traveling salesman, US Airways Flight 1549, WikiLeaks

Abbott did just that, calling the board to raise his concerns about Ev and Goldman and voice his fears that the company wasn’t heading simply in the wrong direction but in no direction at all. Abbott started telling other vice presidents at Twitter to meet with Jack too. The whispers eventually made it to Ali Rowghani, who had been hired as the chief financial officer at Twitter and was also frustrated by Ev’s slow decision making. Ali set up a meeting with Jack at Blue Bottle Coffee near Square’s offices. There, amid the aroma of five-dollar cups of coffee, Ali lamented the state of the company. Adam Bain, who was building revenue at Twitter, traipsed off to meet with Jack too. And then Dick followed too. It wasn’t that the company was falling apart. Quite the contrary.

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Yet after Abbot, Ali, and other senior staffers complained to the board about Ev’s recent management choices, the near miss with the Russian president, Ev’s slothlike decision-making process, and his insistence on hiring friends, the tide had turned. Ensuring that the right things landed in the right people’s ears, Jack had spent the summer moving people around like pawns in a chess match against his nemesis. The problem was, Ev had no idea he was playing. These private meetings taking place at Jack’s apartment, at Blue Bottle Coffee, and at Square’s offices? Ev had no clue of their existence. After Jack had left a year and a half earlier, Fred and Bijan had believed that Ev was the right person to run Twitter. And Ev had quickly proven himself to them. But now, with revenue growing slowly and an entirely new set of problems having arisen with the massive growth spurts Twitter had experienced through 2009, the first investors were both questioning whether he was the right leader to take Twitter to the next level, which would include making the company consistently profitable—then, if all went according to plan, taking Twitter public.

No Filter: The Inside Story of Instagram by Sarah Frier

Airbnb, Amazon Web Services, Benchmark Capital, blockchain, Blue Bottle Coffee, Cambridge Analytica, Clayton Christensen, cloud computing, cryptocurrency, data science, disinformation, Donald Trump, Elon Musk, end-to-end encryption, fake news, Frank Gehry, growth hacking, Jeff Bezos, Marc Andreessen, Mark Zuckerberg, Menlo Park, Minecraft, move fast and break things, Network effects, new economy, Oculus Rift, Peter Thiel, ride hailing / ride sharing, Sheryl Sandberg, side project, Silicon Valley, Silicon Valley startup, Snapchat, Steve Jobs, TaskRabbit, TikTok, Tony Hsieh, Travis Kalanick, ubercab, Zipcar

Systrom was proud; he told friends that the day after the deal, he went into the local deli to buy five copies of the New York Times and was amused that the cashier didn’t recognize him as the man pictured above the fold. Both started exploring how to spend this new fortune, in a way that the tight-knit team noticed. Krieger was planning philanthropic efforts, looking into how and where to donate money, and also inquiring about collecting modern art. Systrom started looking for a house and invested in Blue Bottle Coffee. Occasionally Systrom’s packages from online shopping would be delivered to the office. Employees noticed his new car, new Rolex watch, and new skis. Money had finally unlocked the opportunity for him to have the best, most finely crafted version of whatever he wanted, like an Instagram feed come to life.

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Little, 241 Atlantic, 68 Automattic, 17 Axente, Vanessa, 156 Bach, King, 110 @backpackdiariez, 240 Bailey, Christopher, 145–47 Bailey, Will, 199 Bain, Adam, 194 Bali, 242 Barbie doll, 136 Barbour, 167 BarkBox, 142 Barnett, John, 187–88, 190, 192, 193, 199, 202 Barnieh, Edward, 167, 168–69, 246 Baseline Ventures, 11, 15 Beast (Hungarian sheepdog), 60, 61–62, 67 Beck, Glenn, 208 Beco do Batman (Batman’s Alley, São Paulo), xv–xvi Ben & Jerry’s, 119 Benchmark Capital, 36–37, 46, 55, 56 #benoteworthy, 82 beta-testing, 22, 24, 219 #betterworld, 82 Beyoncé, 230 Bezos, Jeff, 22, 105 Bickert, Monika, 225 Bieber, Justin, 44, 48, 51, 98, 131, 174 as early IG user, 38–39 Bikini Blast, 10 bikini shots, 170 Bilton, Nick, 14, 98, 99 #binghazi, 181 Birdman (film), 158 Black Eyed Peas, 128 @blackstagram, 251 Black Tap, xviii #blessed, 230 Blink-182, 238 Blogger, 6 blogs, bloggers, 136, 143, 155, 237, 246, 265 Bloomberg Businessweek, 175 Bloomberg News, 213 Blue Bottle Coffee, 108, 205 Bono, 127 #bookstagram, 171 Bosstick, Lauryn Evarts, 237 Bosworth, Andrew “Boz,” 94–95, 105, 107, 164 Botha, Roelof, 55 Botox injections, 243 bots, 173–75, 245–46, 259 Bourgeois, Liz, 154–55 brand advertising, by IG users, xvii, xviii, 82–83, 104, 118–21, 139, 153, 155, 219, 229–30, 235–37, 245, 246–47 failure to disclose income from, 35–36, 138, 235–37 influencers and, 138–39, 167, 235–36 see also advertising brands, branding, 35 of FB, 94, 100, 209, 216, 222, 266 of IG, 27, 41, 89, 94, 100, 104, 111, 119, 132, 160, 162, 164, 177, 209, 216, 217–18, 254 personal, xvi–xvii, xx, 113, 140, 189, 237 Branson, Rick, 79, 80 Braun, Scooter, 39, 48 Brazil, 12, 184, 203 Brazilian butt lift, 244–45 Breitbart, 208 Brenner, Kevin, 243–45 Brexit, 220 BroBible, 113 Brown, Reggie, 113 Brunelleschi, Filippo, 3 Bublé, Michael, 129 Budweiser, 232 bugs, bug fixes, 38, 110 bulimia, 41 Bull, Janelle, 172, 173 bullying, 40, 41, 135, 161, 163, 218–19, 248, 271 Burberry, 145–47 Burbn, 10–11, 18, 101 early investment in, 11, 15, 16 iPhone app version of, 17 square photo format of, 19 Systrom’s doubts about, 16–17 see also Instagram Bureau of Consumer Protection, 235 Burstn, 33 Business Insider, 68 BuzzFeed News, 261 California Department of Corporations, 99 IG acquisition “fairness hearing” of, 84–86, 98 Calvin Klein, xix Camarena, Meghan, 171 Cambridge Analytica, 258, 259 Camera+, 21, 76 Camera Awesome, 76 Campbell, Edie, 156 Campbell, Naomi, 236 #campvibes, 229 Captiv8, 238 Carey, Eileen, 261–62, 278 Carlson, Tucker, 208 #catband, 155 Catholic Church, 196, 204 celebrity, celebrities, 138, 184, 254, 275 brand advertising on IG by, 155, 232, 236 FB and, 126–28, 130, 149–50, 156, 216 IG-created, xvii–xviii, xix, 130, 139, 152, 171 IG partnerships with, 25, 128, 160–61, 218–19, 230, 235, 250, 264, 279 IG Stories and, 203–4 IG use by, 35–36, 40, 46–48, 83, 128, 134, 140, 147, 149–50, 184, 231 Snapchat use by, 192, 204 Twitter use by, 7, 38–39, 46, 130, 156 wooed by IG, 128–29, 131–36, 139, 148, 153, 155, 171, 264 YouTube use by, 130 cell phones, see mobile phones Cerny, Amanda, 112 Chafkin, Max, 175 Chan, Priscilla, 221 Charlie (photography teacher), 5, 8, 19, 21 Chen, Pamela, 153, 204 child pornography, 41, 42 Choi, Christine, 190, 193 Christensen, Clayton, 267–68 Chrysler, 47 Ciara, 236 Cicilline, David, 69 Clinton, Hillary, 181, 210, 212, 251 FB and, 212–13 Systrom and, 207–8 CNET, 99 CNN, 54, 127, 148, 224 IG account of, 35, 44 Coca-Cola, 118 #cocaine, 262 Codename, 20–21, 23, 24 see also Instagram Coffee Bar, 12 Cognizant, 260 Cohler, Matt, 36–37, 38 at Facebook, 37, 64 on IG board, 37, 56, 60, 64 Colao, J.

Lonely Planet Pocket San Francisco by Lonely Planet, Alison Bing

Albert Einstein, back-to-the-land, Bay Area Rapid Transit, bike sharing, Blue Bottle Coffee, Burning Man, Chuck Templeton: OpenTable:, Day of the Dead, edge city, G4S, game design, Golden Gate Park, Haight Ashbury, Larry Ellison, machine readable, Mason jar, messenger bag, off-the-grid, San Francisco homelessness, Silicon Valley, stealth mode startup, Stewart Brand, transcontinental railway, Zipcar

(www.111minnagallery.com; 111 Minna St; admission free-$15; noon-5pm Wed-Sat, evening hours vary; Montgomery St) 31 Taverna Aventine Bar Offline map Google map In the days of the Barbary Coast, the 150-year-old building that houses the Aventine fronted on the bay, and you can still observe the saltwater marks on the brick walls in the parlor downstairs. But the main action happens between 3pm and 7pm weeknights in the brick-walled upstairs bar, where bartenders whip up happy hour bourbon cocktails in the old-new fashion. (www.aventinesf.com; 582 Washington St; 11:30am-midnight Mon-Fri, 8:30pm-2am Sat; Kearny St) 32 Blue Bottle Coffee Company Cafe Offline map Google map Don’t mock SF’s coffee geekishness until you try a superior fair-trade organic drip that spurts through the mad-scientist glass tubes of Blue Bottle’s $20,000 coffee siphon. This coffee micro-roaster gets crafty with ferns drawn on cappuccino foam and bittersweet mocha with mysterious mood-curative powers.

Coastal California by Lonely Planet

1960s counterculture, airport security, Albert Einstein, Asilomar, back-to-the-land, Bay Area Rapid Transit, Berlin Wall, bike sharing, Blue Bottle Coffee, buy and hold, California gold rush, call centre, car-free, carbon footprint, centre right, Chuck Templeton: OpenTable:, company town, Day of the Dead, Donner party, East Village, El Camino Real, Electric Kool-Aid Acid Test, electricity market, Frank Gehry, gentrification, global village, Golden Gate Park, Haight Ashbury, haute cuisine, illegal immigration, Joan Didion, Khyber Pass, Kickstarter, Loma Prieta earthquake, low cost airline, machine readable, Mason jar, McMansion, military-industrial complex, Neil Armstrong, Northpointe / Correctional Offender Management Profiling for Alternative Sanctions, off-the-grid, rolling blackouts, Ronald Reagan, Silicon Valley, South of Market, San Francisco, stealth mode startup, Steve Wozniak, trade route, transcontinental railway, Upton Sinclair, urban sprawl, white picket fence, women in the workforce, working poor, Works Progress Administration, young professional, Zipcar

SF’s best food trucks often park out front; ask the barkeep to suggest a pairing. House of Shields BAR (39 New Montgomery St; 2pm-2am Mon-Fri, from 7pm Sat) Flash back a hundred years at this recently restored mahogany bar, with original c 1908 chandeliers hanging from high ceilings and old-fashioned cocktails without the frippery. Blue Bottle Coffee Company CAFE (www.bluebottlecoffee.net; 66 Mint St; 7am-7pm Mon-Fri, 8am-6pm Sat, 8am-4pm Sun) The microroaster with the crazy-looking $20,000 coffee siphon for superior Fair Trade organic drip coffee is rivaled only by the bittersweet mochas and cappuccinos with ferns drawn in the foam. Expect a wait and $4 for your fix.

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Actual Café CAFE (www.actualcafe.com; 6334 San Pablo Ave; mains $4-7; 7am-8pm Mon-Thu, to 10pm Fri, 8am-10pm Sat, to 8pm Sun; ) Known for its wi-fi-free weekends and inside bicycle parking, the Actual promotes sustainability and face-to-face community while keeping folks well fed with its housemade baked goods and sandwiches. Weekly movies (with free popcorn!) and live music promote mingling at its long wooden tables. Blue Bottle Coffee Company CAFE (www.bluebottlecoffee.net; 300 Webster St; pastries $2-3; 7am-5pm Mon-Fri, from 8am Sat & Sun) The java gourmands queue up here for single-origin espressos and what some consider the best coffee in the country. The all-organic and very origin-specific beans are roasted on site, with compostable cups if you’re taking your drink to go.

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Drinking Guerilla Café CAFE ( 510-845-2233; www.guerillacafe.com; 1620 Shattuck Ave) Exuding a 1970s flavor, this small and sparkling cafe has a creative political vibe, with polka-dot tiles on the counter handmade by one of the artist-owners, and order numbers spotlighting guerillas and liberation revolutionaries. Organic and Fair Trade ingredients feature in the breakfasts and panini sandwiches, and locally roasted Blue Bottle coffee is served. Occasional film screenings and pop-up cuisine nights pack the place. Caffe Strada CAFE (2300 College Ave; ) A popular, student-saturated hangout with an inviting shaded patio and strong espressos. Try the signature white chocolate mocha. Jupiter PUB (www.jupiterbeer.com; 2181 Shattuck Ave) This downtown pub has loads of regional microbrews, a beer garden, good pizza and live bands most nights.

Patricia Unterman's San Francisco Food Lover's Pocket Guide by Patricia Unterman, Ed Anderson

Blue Bottle Coffee, Golden Gate Park, New Urbanism, Northpointe / Correctional Offender Management Profiling for Alternative Sanctions, place-making, South of Market, San Francisco

Credit cards: AE, MC, V Imported and American hard candies, chocolates, and caramels are stashed in glass jars on pretty shelves. I go for bags of Miette’s incomparable salted semisweet chocolate cookies; and cotton candy spun from rose geranium-, lavender-, or vanilla-scented sugar. The wooly candy releases a delicate fragrance as it melts on your tongue. COFFEE BLUE BOTTLE COFFEE 315 Linden Street (at Gough); No telephone number; www.bluebottlecoffee.net; Open Monday through Friday 7 A.M. to 5 P.M., Saturday and Sunday 8 A.M. to 5 P.M.; Cash only Patrons patiently line up at this outdoor coffee stall for arguably the best coffee in San Francisco. Blue Bottle’s organic, shade-grown beans produce the deepest, richest, most resonant espresso.

Fodor's California 2014 by Fodor's

1960s counterculture, active transport: walking or cycling, affirmative action, Asilomar, Bay Area Rapid Transit, big-box store, Blue Bottle Coffee, California gold rush, car-free, centre right, Charles Lindbergh, Chuck Templeton: OpenTable:, Donner party, Downton Abbey, East Village, El Camino Real, Frank Gehry, gentrification, Golden Gate Park, Haight Ashbury, high-speed rail, housing crisis, Kickstarter, Maui Hawaii, messenger bag, Mikhail Gorbachev, Northpointe / Correctional Offender Management Profiling for Alternative Sanctions, off-the-grid, Ronald Reagan, Saturday Night Live, Silicon Valley, South of Market, San Francisco, trade route, transcontinental railway, urban renewal, urban sprawl, white picket fence, Works Progress Administration, young professional

On the morning of April 18, 1906, the tower’s four clock faces, powered by the swinging of a 14-foot pendulum, stopped at 5:17—the moment the great earthquake struck—and stayed still for 12 months. Today San Franciscans flock to the street-level marketplace, stocking up on supplies from local favorites such as Acme Bread, Scharffen Berger Chocolate, Cowgirl Creamery, and Blue Bottle Coffee. Lucky diners claim a coveted table at Slanted Door, the city’s beloved high-end Vietnamese restaurant. The seafood bars at Hog Island Oyster Company and Ferry Plaza Seafood have fantastic city panoramas—or you can take your purchases around to the building’s bay side, where benches face views of the Bay Bridge.

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The kids’ counterpart to the Japan Center, this fresh shopping center combines a cinema, a café, shops, and a gallery with a successful synergy. The basement cinema shows classic and cutting-edge Asian (largely Japanese) films and is home to the San Francisco Film Society. Grab some onigiri (rice balls) and a cup of Blue Bottle coffee at the café, then head upstairs and peruse Japanese pop-culture items and anime-inspired fashion. The cuteness radiating from the Rilakkuma store may overwhelm you. The tiny Superfrog Gallery upstairs exhibits cutting-edge contemporary art. | 1746 Post St. | 94115 | 415/525–8630 store, 415/525–8600 cinema | www.newpeopleworld.com | Mon.

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Coffee lovers of the Peet’s persuasion may want to pay respects at No. 2124, at Walnut Street, where the famed roaster got its start; the small café includes a display chronicling Peet’s history. South of Cedar Street in the next block of Shattuck is the art-filled Guerilla Cafe (No. 1620), a breakfast and lunch spot beloved for its waffles (the Blue Bottle Coffee doesn’t hurt). Also look for the Local Butcher Shop (No. 1600), with locally sourced meat and hearty made-to-order sandwiches. A former Ritz-Carlton chef brings white-linen quality to his to-go counter, Grégoire, around the corner on Cedar Street (No. 2109). In the block north of Vine Street on Shattuck is popular Saul’s deli and restaurant and beautiful Masse’s Pastries.

Frommer's San Francisco 2012 by Matthew Poole, Erika Lenkert, Kristin Luna

airport security, Albert Einstein, Bay Area Rapid Transit, Blue Bottle Coffee, California gold rush, car-free, centre right, Chuck Templeton: OpenTable:, El Camino Real, gentrification, glass ceiling, Golden Gate Park, Haight Ashbury, high-speed rail, Loma Prieta earthquake, machine readable, Mason jar, Maui Hawaii, McDonald's hot coffee lawsuit, off-the-grid, place-making, Port of Oakland, post-work, San Francisco homelessness, sensible shoes, Silicon Valley, South of Market, San Francisco, Torches of Freedom, transcontinental railway, urban renewal, Works Progress Administration, young professional

But perhaps our favorite stop in the new “it” neighborhood is for a perfect macaroon at sweetshop Miette ★★, 449 Octavia St. (at Linden St.; 415/626-6221)—and maybe a bag of brightly colored, homemade candies to go, you know, since we’ve already come all this way—followed by a cup of joe across the way at Blue Bottle Coffee ★★, 315 Linden St., a well-hidden kiosk down a side alley that serves some of the city’s best organic, gourmet, brewed-to-order coffee. Second locations for both can be found in the Ferry Building. A third Miette branch is at 2109 Chestnut St. (btw. Steiner and Pierce sts.; 415/359-0628). You’ll find two other Blue Bottle locations at 66 Mint St. at Jessie Street ( 415/495-3394), which is home to a fancy $25,000 Japanese coffeemaker, and the new rooftop sculpture garden at SFMOMA.

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., Berke-ley ( 510/841-8987). www.goodvibes.com. J-Pop Center Fans of manga, anime, and all things Japanese culture have a new mecca in the $15-million J-Pop Center (aka New People World), which offers five levels of J-awesomeness. The basement offers a THX-certified theater to showcase Japanese cinema; the first floor includes Blue Bottle coffee and Bentos snack shop; the main floor offers a New People shop that offers “all that is kawaii, fun, fabulous and bizarre”; second floor shops include Baby the Stars Shine Bright and Black Peace Now; and the third level features Japanese artists at the Superfrog Gallery. 1746 Post St. (btw.

How to Kill a City: The Real Story of Gentrification by Peter Moskowitz

"Hurricane Katrina" Superdome, affirmative action, Airbnb, back-to-the-city movement, Bay Area Rapid Transit, Big Tech, Black Lives Matter, Blue Bottle Coffee, British Empire, clean water, collective bargaining, company town, David Brooks, deindustrialization, Detroit bankruptcy, do well by doing good, drive until you qualify, East Village, Edward Glaeser, fixed-gear, gentrification, Golden Gate Park, housing crisis, housing justice, income inequality, Jane Jacobs, Kickstarter, Kitchen Debate, land bank, late capitalism, messenger bag, mortgage tax deduction, Naomi Klein, new economy, New Urbanism, off-the-grid, private military company, profit motive, public intellectual, Quicken Loans, RAND corporation, rent control, rent gap, rent stabilization, restrictive zoning, Richard Florida, Ronald Reagan, school choice, Silicon Valley, starchitect, subprime mortgage crisis, tech worker, The Death and Life of Great American Cities, the High Line, trickle-down economics, urban planning, urban renewal, white flight, working poor, Works Progress Administration, young professional

Hugo was volunteering at a local community center and agreed to show me around. He grabbed his fixed-gear bike and walked me down Mission Street, past the dollar stores and fresh fruit stands and the smattering of hipster-filled coffee places and bars. Hugo told me about his parents: one’s a barista, the other’s a cook, and both work at Blue Bottle Coffee, one of the hippest and most expensive coffee chains in the city. They each make about $45,000 a year, yet Hugo and his family are constantly thinking about leaving the city, maybe for Richmond, about an hour north, maybe for somewhere else even farther afield. The idea that he might have to leave is constantly at the back of Hugo’s mind.

Disrupted: My Misadventure in the Start-Up Bubble by Dan Lyons

activist fund / activist shareholder / activist investor, Airbnb, Ben Horowitz, Bernie Madoff, Big Tech, bitcoin, Blue Bottle Coffee, call centre, Carl Icahn, clean tech, cloud computing, content marketing, corporate governance, disruptive innovation, dumpster diving, Dunning–Kruger effect, fear of failure, Filter Bubble, Golden Gate Park, Google Glasses, Googley, Gordon Gekko, growth hacking, hiring and firing, independent contractor, Jeff Bezos, Larry Ellison, Lean Startup, Lyft, Marc Andreessen, Marc Benioff, Mark Zuckerberg, Mary Meeker, Menlo Park, minimum viable product, new economy, Paul Graham, pre–internet, quantitative easing, ride hailing / ride sharing, Rosa Parks, Salesforce, Sand Hill Road, sharing economy, Sheryl Sandberg, Silicon Valley, Silicon Valley ideology, Silicon Valley startup, Skype, Snapchat, software as a service, South of Market, San Francisco, Stanford prison experiment, Steve Ballmer, Steve Jobs, Steve Wozniak, tech billionaire, tech bro, tech worker, TED Talk, telemarketer, tulip mania, uber lyft, Y Combinator, éminence grise

Here in San Francisco there is no doubt. There’s money everywhere. Any college dropout with a hoodie and a half-baked idea can raise venture funding. Scooter rentals, grilled cheese sandwiches, a company that sends subscribers a box of random dog-related stuff every month—they’re all getting checks. Blue Bottle Coffee, popular among the cool kids in San Francisco, has raised $20 million (and over the next two years will raise $100 million more) and brews coffee using Japanese machines that cost $20,000 each. A cup of joe costs seven bucks. There is always a line. Thanks to all this new disposable income, San Francisco is bubbling with weirdo delights, like twee little shops selling liquid nitrogen ice cream and trendy bakeries making artisanal toast.

Secrets of Sand Hill Road: Venture Capital and How to Get It by Scott Kupor

activist fund / activist shareholder / activist investor, Airbnb, Amazon Web Services, asset allocation, barriers to entry, Ben Horowitz, Benchmark Capital, Big Tech, Blue Bottle Coffee, carried interest, cloud computing, compensation consultant, corporate governance, cryptocurrency, discounted cash flows, diversification, diversified portfolio, estate planning, family office, fixed income, Glass-Steagall Act, high net worth, index fund, information asymmetry, initial coin offering, Lean Startup, low cost airline, Lyft, Marc Andreessen, Myron Scholes, Network effects, Paul Graham, pets.com, power law, price stability, prudent man rule, ride hailing / ride sharing, rolodex, Salesforce, Sand Hill Road, seminal paper, shareholder value, Silicon Valley, software as a service, sovereign wealth fund, Startup school, the long tail, Travis Kalanick, uber lyft, VA Linux, Y Combinator, zero-sum game

Not too bad for an industry that, as we will see, is a pretty tiny part of the overall world of finance. But not all venture-funded companies are technology companies. Among the very successful nontechnology businesses that were also funded by VCs are Staples, Home Depot, Starbucks, and Blue Bottle Coffee. So what, then, is really the purpose behind venture capital, and how best should we think about the scope of companies for which VC might be the most relevant source of financing? Is VC Funding Right for Your Startup? We’ll get into this a lot more in later chapters of this book, but one way to think about VC is that it is a source of funding for companies (whether technology based or not) that are not otherwise good candidates to get funding from other, more traditional financial institutions.

Paved Paradise: How Parking Explains the World by Henry Grabar

A Pattern Language, Adam Neumann (WeWork), Airbnb, Albert Einstein, autonomous vehicles, availability heuristic, big-box store, bike sharing, Blue Bottle Coffee, car-free, congestion pricing, coronavirus, COVID-19, digital map, Donald Shoup, edge city, Ferguson, Missouri, Ford Model T, Frank Gehry, General Motors Futurama, gentrification, Google Earth, income inequality, indoor plumbing, Jane Jacobs, Lewis Mumford, Lyft, mandatory minimum, market clearing, megastructure, New Urbanism, parking minimums, power law, remote working, rent control, restrictive zoning, ride hailing / ride sharing, Ronald Reagan, Seaside, Florida, side hustle, Sidewalk Labs, Silicon Valley, SimCity, social distancing, Stop de Kindermoord, streetcar suburb, text mining, the built environment, The Death and Life of Great American Cities, TikTok, traffic fines, Uber and Lyft, uber lyft, upwardly mobile, urban planning, urban renewal, urban sprawl, Victor Gruen, walkable city, WeWork, white flight, Yogi Berra, young professional

With forty fewer units in each converted building, and accordingly lower profit margins, would the rehabs have attracted builders and lenders at all? Liberated from parking requirements, downtown Los Angeles came roaring back. The population more than tripled in the first two decades of the millennium, to more than sixty thousand people. By 2020, there was an Ace Hotel, a Whole Foods, a Blue Bottle Coffee. Two of the new residents, as it turned out, were my friends Ian and Shea, who in 2019 rented an apartment in a turquoise palace of a building called the Eastern Columbia. At the millennium, this 1930 Art Deco landmark was largely vacant, the hands stopped and dials dark on its four-sided clock tower.

California by Sara Benson

airport security, Albert Einstein, Apple II, Asilomar, back-to-the-land, Bay Area Rapid Transit, Berlin Wall, Blue Bottle Coffee, Burning Man, buy and hold, California gold rush, call centre, car-free, carbon footprint, Columbine, company town, dark matter, Day of the Dead, desegregation, Donald Trump, Donner party, East Village, El Camino Real, Electric Kool-Aid Acid Test, Fillmore Auditorium, San Francisco, Frank Gehry, gentrification, global village, Golden Gate Park, Haight Ashbury, haute cuisine, Joan Didion, Khyber Pass, Loma Prieta earthquake, low cost airline, machine readable, McDonald's hot coffee lawsuit, McMansion, means of production, megaproject, Menlo Park, Neil Armstrong, Northpointe / Correctional Offender Management Profiling for Alternative Sanctions, off-the-grid, planetary scale, retail therapy, RFID, ride hailing / ride sharing, Ronald Reagan, Silicon Valley, South of Market, San Francisco, SpaceShipOne, stem cell, Steve Jobs, Steve Wozniak, Stewart Brand, the new new thing, trade route, transcontinental railway, Upton Sinclair, urban sprawl, Wall-E, white picket fence, Whole Earth Catalog, working poor, Works Progress Administration, young professional

Given SF’s Chinese heritage, tea selections aren’t limited to green or black, and self-respecting SF tea parlors and some cafés steep pots of exotic floral loose-leaf blends. Even at cafés, San Franciscans take their food seriously, and breakfast could easily turn into lunch once you get a whiff of the pastries and hot sandwiches on offer. DOWNTOWN AREA Blue Bottle Coffee Company (Map; 510-653-3394; www.bluebottlecoffee.net; 66 Mint St; 7am-7pm Mon-Fri, 8am-6pm Sat, 8am-4pm Sun) The microroaster with the crazy-looking $20,000 coffee siphon for superior Fair Trade organic drip coffee, rivaled only by the bittersweet mochas and cappuccinos with ferns drawn in the foam.

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Caffè Greco (Map; 415-397-6261; 423 Columbus Ave) Greco’s friendly crew prepare fine espressos, but only divine intervention will secure a sidewalk table among cultishly devoted regulars on a sunny Saturday. THE MISSION Mission Beach Cafe (Map; 415-861-0198; www.missionbeachcafesf.com; 198 Guerrero St; 7am-6pm Mon, to 10pm Tue-Thu, to 11pm Fri & Sat, 9am-10pm Sun) Come for Blue Bottle coffee and housemade pie in the afternoon, and linger over a glass of small-production local wine. Brunches are not to be missed – chef Ryan Scott (of Top Chef fame) has a downright naughty way with eggs. * * * TOP SF COCKTAILS Industrial quantities of margaritas and dozens of variations on the San Francisco–invented martini are served on any given night, but don’t miss these standout alternatives: Old Cuban (rum, fresh mint, lime juice, Angostura bitters) at Rye Pretty Pepper (hibiscus-infused Square One organic vodka, habañero-infused Corralejo Reposado tequila, Cointreau, and lemon and lime juices) at Elixir Revolver (bourbon, Tia Maria coffee liqueur and orange bitters) at Bourbon & Branch Superfly (soju, blue curaçao and sweet and sour) at Rohan Lounge House Cappuccino (frothy, creamy coffee with brandy) at Tosca Custom-made seasonal fruit cocktails at Orbit Room * * * Tartine (Map; 415-487-2600; www.tartinebakery.com; 600 Guerrero St; 8am-7pm Mon-Wed, to 8pm Thu-Sat, 9am-8pm Sun) Lines out the door for pumpkin tea bread, Valrhona chocolate cookies and open-face croques monsieurs (toasted ham-and-cheese sandwiches) – all so loaded with butter that you feel fatter and happier just looking at them.

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Drinking CAFéS Guerilla Café (Map; 510-845-2233; 1620 Shattuck Ave) Exuding a retro 1970s flavor, this small and sparkling café has a creative political vibe, with polka-dot tiles on the counter handmade by one of the artist-owners and order numbers spotlighting guerillas and liberation revolutionaries. Organic and Fair Trade ingredients feature in the breakfasts and panini sandwiches, and locally roasted Blue Bottle coffee is served. Occasional film screenings pack the place, as do live music or DJ sessions on some weekend afternoons. Caffe Strada (Map; 2300 College Ave; wi-fi) A popular, student-saturated hangout with an inviting shaded patio and strong espressos. Try the signature white chocolate mocha. BARS Albatross (Map; 1822 San Pablo Ave) A block north of University Ave, Berkeley’s oldest pub is one of the most inviting and friendly in the entire Bay Area.

The 4-Hour Chef: The Simple Path to Cooking Like a Pro, Learning Anything, and Living the Good Life by Timothy Ferriss

Airbnb, Atul Gawande, Blue Bottle Coffee, Buckminster Fuller, Burning Man, confounding variable, correlation does not imply causation, crowdsourcing, deliberate practice, digital nomad, en.wikipedia.org, Golden Gate Park, happiness index / gross national happiness, haute cuisine, Hugh Fearnley-Whittingstall, Isaac Newton, Johann Wolfgang von Goethe, Kevin Kelly, Kickstarter, language acquisition, Loma Prieta earthquake, loss aversion, Louis Pasteur, Mahatma Gandhi, Marc Andreessen, Mark Zuckerberg, Mason jar, microbiome, off-the-grid, Parkinson's law, Paul Buchheit, Paul Graham, Pepsi Challenge, Pepto Bismol, Ponzi scheme, Ralph Waldo Emerson, San Francisco homelessness, Silicon Valley, Skype, spaced repetition, Stephen Hawking, Steve Jobs, TED Talk, the High Line, Y Combinator

A great kitchen begins with great knives, and this place has the most badass Japanese knives around. They’ll sharpen old knives too. 51. NEW AMSTERDAM MARKET FARMERS MARKET 902 Peck Slip 212-766-8688 / newamsterdammarket.org WHAT’S UNIQUE? Lots of great vegetables and meats from local producers. They also have hot-food vendors like Bent Spoon (ice creams), Luke’s Lobster, Blue Bottle Coffee, Dickson’s, and Saxelby. THE TOP SLOW-CARB MEALS (SF) 1.DON PISTO’S MEXICAN 510 Union St. 415-395-0939 / donpistos.com Recommended Dish(es): House-Made Chorizo Mussels 2.SOTTO MARE ITALIAN 552 Green St. 415-398-3181 / sottomaresf.com Recommended Dish(es): Cioppino 3.KOKKARI ESTIATORIO GREEK 200 Jackson St. 415-981-0983 / kokkari.com Recommended Dish(es): Octapodaki tou Yiorgou (Grilled Octopus) 4.GITANE SPANISH 6 Claude Lane 415-788-6686 / gitanerestaurant.com Recommended Dish(es): Pescado (Pan-Roasted Petrale Sole, Heirloom Tomatoes, Romano & Yellow Wax Beans, Mint, Piri Piri sauce) 5.LERS ROS THAI THAI 730 Larkin St. 415-931-6917 / lersros.com Recommended Dish(es): Pad Kra Prow Moo Krob (Stir-Fried Pork Belly with Crispy Rind and Basil Leaves) 6.ZUNI CAFE MEDITERRANEAN 1658 Market St. 415-552-2522 / zunicafe.com Recommended Dish(es): Sautéed Petrale Sole (or the Chicken for Two if it’s your cheat day) 7.DOSA INDIAN 1700 Fillmore St. 415-441-3672 / dosasf.com Recommended Dish(es): Chennai Chicken 8.ASSAB ERITREAN CUISINE EAST AFRICAN 2845 Geary Blvd. 415-441-7083 Recommended Dish(es): Veggie Combo 9.ENJOY VEGETARIAN RESTAURANT CHINESE 754 Kirkham St. 415-682-0826 / enjoyveggie.com Recommended Dish(es): Eggplant & Sea Bass 10.FIREFLY AMERICAN 4288 24th St. 415-821-7652 / fireflyrestaurant.com Recommended Dish(es): Brussels Sprouts 11.LIMON ROTISSERIE PERUVIAN 1001 South Van Ness Ave. 415-821-2134 / limonrotisserie.com Recommended Dish(es): Ceviche Mixto (Fish, Calamari & Tiger Shrimp) 12.ROSAMUNDE SAUSAGE GRILL GERMAN 2832 Mission St. 415-970-9015 / rosamundesausagegrill.com Recommended Dish(es): Mission Street Sausage Plate 13.ICHI SUSHI JAPANESE 3369 Mission St. 415-525-4750 / ichisushi.com Recommended Dish(es): Cucumber Salad, Scallop Sashimi 14.LE P’TIT LAURENT FRENCH 699 Chenery St. 415-334-3235 / leptitlaurent.net Recommended Dish(es): Lapin Façon Normande (Rabbit Normandy), Le Cassoulet Toulousain Maison (Homemade Cassoulet) 15.CHEZ PANISSE(not pictured) AMERICAN/ CALIFORNIAN CUISINE 1517 Shattuck Ave., Berkeley 510-548-5525 / chezpanisse.com Recommended Dish(es): Northern Halibut with Meyer Lemon and Green-Olive Sauce (or whatever fish or meat is on the menu that night) THE TOP CHEAT MEALS (SF) 16.LIGURIA BAKERY BAKERY 1700 Stockton St. 415-421-3786 Recommended Dish(es): Pizza or Onion Focaccia 17.CAFFE BAONECCI ITALIAN 516 Green St. 415-989-1806 / caffebaonecci.com Recommended Dish(es): Pizza Monte Biano (Parma & Mascarpone) 18.SAIGON SANDWICH VIETNAMESE/ SANDWICH SHOP 560 Larkin St. 415-474-5698 Recommended Dish(es): Pork Paté Banh Mi Sandwich 19.M & L MARKET SANDWICH SHOP 691 14th St. 415-431-7044 Recommended Dish(es): Hot Pastrami Sandwich 20.BI-RITE CREAMERY ICE CREAM SHOP 3692 18th St. 415-626-5600 / biritecreamery.com Recommended Dish(es): Salted Caramel Ice Cream 21.TARTINE BAKERY BAKERY/CAFÉ 600 Guerrero St. 415-487-2600 / tartinebakery.com Recommended Dish(es): Bread Pudding, Country Loaf 22.SIDEWALK JUICE SMOOTHIE & JUICE BAR 3287 21st St. 415-341-8070 / sidewalk-juice.com Recommended Dish(es): Green Energy Juice (Spinach, Kale, Apple, Lemon, Ginger, Parsley, Celery, Cucumber) 23.UDUPI PALACE INDIAN 1007 Valencia St. 415-970-8000 / udupipalaceca.com Recommended Dish(es): Masala Dosa (Thin Rice Crepe with Spiced Potatoes and Onions) 24.EL FAROLITO TAQUERIA MEXICAN 2779 Mission St. 415-824-7877 / elfarolitoinc.com Recommended Dish(es): Super Quesadilla Suiza (with Chicken and Avocado) 25.HUMPHRY SLOCOMBE ICE CREAM SHOP 2790 Harrison St. 415-550-6971 / humphryslocombe.com Recommended Dish(es): Secret Breakfast Ice Cream 26.DYNAMO DONUTS DOUGHNUT SHOP 2760 24th St. 415-920-1978 / dynamodonut.com Recommended Dish(es): Saffron Chocolate Donut, Bacon Maple Apple Donut 27.ANTHONY’S COOKIES COOKIES 1417 Valencia St. 415-655-9834 / anthonyscookies.com Recommended Dish(es): Cinnamon Sugar Cookie 28.MISSION PIE BAKERY/CAFÉ 2901 Mission St. 415-282-1500 / missionpie.com Recommended Dish(es): Banana Cream Pie 29.LA CICCIA ITALIAN 291 30th St. 415-550-8114 / laciccia.com Recommended Dish(es): Fregua Cun Arrescottu e Cori de Tonnu (Fregula with Fresh Ricotta and Cured Tuna Heart) 30.

Tools of Titans: The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers by Timothy Ferriss

Abraham Maslow, Adam Curtis, Airbnb, Alexander Shulgin, Alvin Toffler, An Inconvenient Truth, artificial general intelligence, asset allocation, Atul Gawande, augmented reality, back-to-the-land, Ben Horowitz, Bernie Madoff, Bertrand Russell: In Praise of Idleness, Beryl Markham, billion-dollar mistake, Black Swan, Blue Bottle Coffee, Blue Ocean Strategy, blue-collar work, book value, Boris Johnson, Buckminster Fuller, business process, Cal Newport, call centre, caloric restriction, caloric restriction, Carl Icahn, Charles Lindbergh, Checklist Manifesto, cognitive bias, cognitive dissonance, Colonization of Mars, Columbine, commoditize, correlation does not imply causation, CRISPR, David Brooks, David Graeber, deal flow, digital rights, diversification, diversified portfolio, do what you love, Donald Trump, effective altruism, Elon Musk, fail fast, fake it until you make it, fault tolerance, fear of failure, Firefox, follow your passion, fulfillment center, future of work, Future Shock, Girl Boss, Google X / Alphabet X, growth hacking, Howard Zinn, Hugh Fearnley-Whittingstall, Jeff Bezos, job satisfaction, Johann Wolfgang von Goethe, John Markoff, Kevin Kelly, Kickstarter, Lao Tzu, lateral thinking, life extension, lifelogging, Mahatma Gandhi, Marc Andreessen, Mark Zuckerberg, Mason jar, Menlo Park, microdosing, Mikhail Gorbachev, MITM: man-in-the-middle, Neal Stephenson, Nelson Mandela, Nicholas Carr, Nick Bostrom, off-the-grid, optical character recognition, PageRank, Paradox of Choice, passive income, pattern recognition, Paul Graham, peer-to-peer, Peter H. Diamandis: Planetary Resources, Peter Singer: altruism, Peter Thiel, phenotype, PIHKAL and TIHKAL, post scarcity, post-work, power law, premature optimization, private spaceflight, QWERTY keyboard, Ralph Waldo Emerson, Ray Kurzweil, recommendation engine, rent-seeking, Richard Feynman, risk tolerance, Ronald Reagan, Salesforce, selection bias, sharing economy, side project, Silicon Valley, skunkworks, Skype, Snapchat, Snow Crash, social graph, software as a service, software is eating the world, stem cell, Stephen Hawking, Steve Jobs, Stewart Brand, superintelligent machines, TED Talk, Tesla Model S, The future is already here, the long tail, The Wisdom of Crowds, Thomas L Friedman, traumatic brain injury, trolley problem, vertical integration, Wall-E, Washington Consensus, We are as Gods, Whole Earth Catalog, Y Combinator, zero-sum game

He can predict even non-tech trends with stunning accuracy. He co-founded Digg, Revision3 (sold to Discovery Communications), and Milk (sold to Google). He was subsequently a general partner at Google Ventures, where he was part of the investment team that funded companies such as Uber, Medium, and Blue Bottle Coffee. He is now CEO of Hodinkee, the world’s leading online wristwatch marketplace and news site. He is one of Bloomberg’s Top 25 Angel Investors and one of Time’s Top 25 Most Influential People on the Web. He has a popular monthly newsletter called The Journal. Kevin is a close friend and we have a regular(ish) video show together called The Random Show, so named because the content and publication schedule are extremely erratic.

Rough Guide to San Francisco and the Bay Area by Nick Edwards, Mark Ellwood

1960s counterculture, airport security, back-to-the-land, Bay Area Rapid Transit, Blue Bottle Coffee, British Empire, Burning Man, California gold rush, carbon footprint, City Beautiful movement, Day of the Dead, El Camino Real, Electric Kool-Aid Acid Test, Fillmore Auditorium, San Francisco, gentrification, glass ceiling, Golden Gate Park, Haight Ashbury, haute cuisine, Joan Didion, Kickstarter, Loma Prieta earthquake, machine readable, Menlo Park, messenger bag, Nelson Mandela, period drama, pez dispenser, Port of Oakland, rent control, retail therapy, Ronald Reagan, Rosa Parks, San Francisco homelessness, Sand Hill Road, Silicon Valley, South of Market, San Francisco, Steve Jobs, Steve Wozniak, strikebreaker, transcontinental railway, unpaid internship, upwardly mobile, urban decay, urban planning, urban renewal, white picket fence, Works Progress Administration, young professional

The robust menu includes cod in smoky broth and the namesake, ratatouille-esque stew, while the warm | North Beach and the hills Southeast Asian e ati ng San Francisco has enjoyed a recent proliferation of locally based “microroasters” that offer particularly strong cups of joe. Listed below are a few espresso bars to seek out if you’re looking for a robust kickstart any time of day. You won’t find any grande eggnog lattes at these places, but you can expect to get a cup of fresh coffee for a mere $1.50–2.25. Blue Bottle Coffee 315 Linden St at Gough, Hayes Valley t415/252-7535. Located down an alley off a main thoroughfare, this quirky spot offers excellent breakfast and dessert items, but it’s the own-roasted coffee that has taken San Francisco by storm. Cold-brewed coffee makes a surprising appearance on the menu, as do a few milkbased beverages.

The Rough Guide to New York City by Rough Guides

3D printing, Airbnb, Bear Stearns, Berlin Wall, Bernie Madoff, bike sharing, Blue Bottle Coffee, Bonfire of the Vanities, Broken windows theory, Buckminster Fuller, buttonwood tree, car-free, centre right, Chuck Templeton: OpenTable:, clean water, collateralized debt obligation, colonial rule, congestion pricing, Cornelius Vanderbilt, crack epidemic, David Sedaris, Donald Trump, Downton Abbey, East Village, Edward Thorp, Elisha Otis, Exxon Valdez, Frank Gehry, General Motors Futurama, gentrification, glass ceiling, greed is good, haute couture, haute cuisine, Howard Zinn, illegal immigration, index fund, it's over 9,000, Jane Jacobs, junk bonds, Kickstarter, Lewis Mumford, Lyft, machine readable, Nelson Mandela, Norman Mailer, paper trading, Ponzi scheme, post-work, pre–internet, rent stabilization, ride hailing / ride sharing, Saturday Night Live, Scaled Composites, starchitect, subprime mortgage crisis, sustainable-tourism, The Death and Life of Great American Cities, the High Line, transcontinental railway, Triangle Shirtwaist Factory, uber lyft, upwardly mobile, urban decay, urban planning, urban renewal, white flight, Works Progress Administration, Yogi Berra, young professional

Though it’s not traditionally known for its café culture, New York does boast a handful of historic coffee shops, especially in the West Village and Little Italy. And though coffee in New York was once epitomized by the drip-brewed swill served at local bodegas in those paper Anthora “Greek” cups, newer chains such as Bluestone Lane have raised the bar considerably, competing with West Coast imports like Blue Bottle Coffee and Stumptown. Another recent trend has been the arrival of the gourmet food hall. The Financial District With the neighbourhood becoming more residential, eating options in the Financial District have improved dramatically in recent years. Celebrity chefs and restaurateurs such as Keith McNally (opposite), Tom Colicchio (below), Wolfgang Puck and Mario Batali (Eataly, opposite) have all opened shop here, with Jean-Georges Vongerichten and David Chang slated to open new ventures in Seaport District NYC in 2018.