plant based meat

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Billion Dollar Burger: Inside Big Tech's Race for the Future of Food by Chase Purdy

"World Economic Forum" Davos, agricultural Revolution, Big Tech, cognitive dissonance, corporate governance, Donald Trump, gig economy, global supply chain, Intergovernmental Panel on Climate Change (IPCC), Jeff Bezos, Marc Benioff, Paris climate accords, Peter Thiel, plant based meat, Salesforce, Silicon Valley, Silicon Valley startup, sovereign wealth fund, stealth mode startup, stem cell, Steve Jobs

Grief threw his situation into sharp relief. Could he do more? Could he be more? And again Tetrick turned to Balk, who sat quietly in his living room, thinking over the events of the afternoon. The two men began to brainstorm. They burned through a few ideas, one of which included developing their own plant-based meat alternative, something akin to the Beyond Meat burger or Impossible Foods products. But, in the end, they decided ardent meat-eating people would ultimately want more than just plant-based imitators. And that’s when Balk posed a question: Why not explore the possibility of getting into cell-cultured meat?

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Truly, it’s the most convincing piece of cell-cultured meat I’ve seen or interacted with. “Everything you would expect in meat is in there, and it’s all cell-cultured,” the scientist tells me. “That is so cool,” I say, still bewildered—even humbled—by the experience. “You would never get this experience with non-animal-based products,” Valeti says, meaning plant-based meat substitutes like Impossible Foods and Beyond Meat. Valeti’s confidence in his product is noticeable. “One of the things we do with all the tastings is we try not to put anything on the meat,” Valeti explains. “I know for sure if you put this in the hands of one of our chefs and said, ‘Okay make this into a very gourmet meal,’ they could do it.

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In the late 1950s, per capita consumption of margarine officially passed that of butter, and its popularity continued to grow until the late 1970s. It wasn’t until the mid-2000s that per capita margarine consumption would again dip below that of butter. There’s one clear reason established industry groups have failed to beat back new technology each and every time—with margarine, plant-based milks, and increasingly plant-based meats. Consumers are interested in trying new things. Sometimes it’s because they have a financial reason (margarine was cheaper during periods of economic depression), sometimes it’s for health reasons (plant-based milks have different nutritional profiles from conventional milk), and sometimes it might be for ethical reasons (cell-cultured meat is better for the environment and kinder to animals).

How to Avoid a Climate Disaster: The Solutions We Have and the Breakthroughs We Need by Bill Gates

agricultural Revolution, call centre, carbon footprint, carbon tax, clean water, coronavirus, COVID-19, decarbonisation, electricity market, energy security, energy transition, fear of failure, Ford Model T, global pandemic, Haber-Bosch Process, Hans Rosling, Intergovernmental Panel on Climate Change (IPCC), invention of air conditioning, Louis Pasteur, megacity, microplastics / micro fibres, negative emissions, oil shock, performance metric, plant based meat, purchasing power parity, risk tolerance, social distancing, Solyndra, systems thinking, TED Talk, the built environment, the High Line, urban planning, yield management

According to the listing on the UNESCO website, “The gastronomic meal emphasizes togetherness, the pleasure of taste, and the balance between human beings and the products of nature.” But we can cut down on meat eating while still enjoying the taste of meat. One option is plant-based meat: plant products that have been processed in various ways to mimic the taste of meat. I’ve been an investor in two companies that have plant-based meat products on the market right now—Beyond Meat and Impossible Foods—so I’m biased, but I have to say that artificial meat is pretty good. When prepared just right, it’s a convincing substitute for ground beef. And all of the alternatives out there are better for the environment, because they use much less land and water and are responsible for fewer emissions.

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It’s amazing to see how widely available their products are, at least around the Seattle area and the cities I visit. Beyond Meat had a very successful initial public offering in 2019. It may take another decade, but I do think that as the products get better and cheaper, people who are worried about climate change and the environment will favor them. Another approach is akin to plant-based meat, but instead of growing plants and then processing them so they taste like beef, you grow the meat itself in a lab. It has somewhat unappealing names like “cell-based meat,” “cultivated meat,” and “clean meat,” and there are some two dozen start-up companies working on getting it to market, though their products probably won’t be on supermarket shelves until the mid-2020s.

What We Need to Do Now: A Green Deal to Ensure a Habitable Earth by Chris Goodall

blockchain, carbon footprint, carbon tax, circular economy, decarbonisation, energy transition, Extinction Rebellion, food miles, green new deal, Greta Thunberg, Haber-Bosch Process, hydroponic farming, Intergovernmental Panel on Climate Change (IPCC), it's over 9,000, Kickstarter, microplastics / micro fibres, moral hazard, Naomi Klein, negative emissions, Ocado, ocean acidification, plant based meat, smart grid, smart meter

Simply moving to organic cultivation will not be enough if fertilisers are imported onto farms in the form of animal manure as the cultivation of those animals resulted in substantial greenhouse gas emissions. Beyond the organic alternative, we need to look at indoor agriculture, radical ‘agroecology’ and adopting plant-based meat substitutes. A climate-friendly diet, generally speaking, means eating small quantities of meat and fish combined with large amounts of unprocessed grains, beans and peas, as well as unsaturated oils, such as olive oil, and good amounts of nuts and fruit. Changes in diet and land use are necessary around the world, but getting to net zero emissions will probably be even more challenging than for the energy system.

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Indoor farms are not large employers, particularly if they use advanced robotic techniques, but they will add year-round jobs across the UK, producing foods that are generally grown for us today in the rest of Europe. And these jobs can be distributed across all regions of the UK. They can be part of the Green New Deal that we need to achieve. PLANT-BASED ‘MEAT’ A potentially more significant development is the move to create food that looks, feels and tastes like meat but does not come from animals. Most of these new foodstuffs are manufactured from plant matter. The best known is the remarkably meat-like burger from Impossible Foods Inc. Impossible makes its product so that it looks and tastes exactly like conventional fast-food restaurant meat.

Reimagining Capitalism in a World on Fire by Rebecca Henderson

"Friedman doctrine" OR "shareholder theory", Airbnb, asset allocation, behavioural economics, benefit corporation, Berlin Wall, Bernie Sanders, business climate, Capital in the Twenty-First Century by Thomas Piketty, carbon footprint, carbon tax, circular economy, collaborative economy, collective bargaining, commoditize, corporate governance, corporate social responsibility, crony capitalism, dark matter, decarbonisation, disruptive innovation, double entry bookkeeping, Elon Musk, Erik Brynjolfsson, export processing zone, Exxon Valdez, Fall of the Berlin Wall, family office, fixed income, George Akerlof, Gini coefficient, global supply chain, greed is good, Greta Thunberg, growth hacking, Hans Rosling, Howard Zinn, Hyman Minsky, impact investing, income inequality, independent contractor, index fund, Intergovernmental Panel on Climate Change (IPCC), joint-stock company, Kickstarter, Lyft, Marc Benioff, Mark Zuckerberg, Max Levchin, means of production, meta-analysis, microcredit, middle-income trap, Minsky moment, mittelstand, Mont Pelerin Society, Neil Armstrong, Nelson Mandela, opioid epidemic / opioid crisis, Paris climate accords, passive investing, Paul Samuelson, Philip Mirowski, plant based meat, profit maximization, race to the bottom, ride hailing / ride sharing, Ronald Reagan, Rosa Parks, Salesforce, scientific management, Second Machine Age, shareholder value, sharing economy, Silicon Valley, Snapchat, sovereign wealth fund, Steven Pinker, stocks for the long run, Tim Cook: Apple, total factor productivity, Toyota Production System, uber lyft, urban planning, Washington Consensus, WeWork, working-age population, Zipcar

Deena Shanker, “Plant Based Foods Are Finding an Omnivorous Customer Base,” Bloomberg.com, July 30, 2018, www.bloomberg.com/news/articles/2018-07-30/plant-based-foods-are-finding-an-omnivorous-customer-base; Jesse Nichols and Eve Andrews, “How the Word ‘Meat’ Could Shape the Future of Protein,” Grist, Jan. 18, 2019, https://grist.org/article/how-the-word-meat-could-shape-the-future-of-protein/; Janet Forgrieve, “Plant-Based Food Sales Continue to Grow by Double Digits, Fueled by Shift in Grocery Store Placement,” Forbes, July 16, 2019, www.forbes.com/sites/janetforgrieve/2019/07/16/plant-based-food-sales-pick-up-the-pace-as-product-placement-shifts/#484fe50d4f75. 15. David Yaffe-Bellany, “The New Makers of Plant-Based Meat? Big Meat Companies,” New York Times, Oct. 14, 2019, www.nytimes.com/2019/10/14/business/the-new-makers-of-plant-based-meat-big-meat-companies.html. 16. Hannah Ritchie and Max Roserm “Crop Yields,” Our World in Data, Oct. 17, 2013, https://ourworldindata.org/yields-and-land-use-in-agriculture. 17. International Panel of Experts on Sustainable Food Systems (IPES-Food), “Breaking Away from Industrial Food and Farming Systems: Seven Case Studies of Agroecological Transition” (Oct. 2018); “Unlocking the Inclusive Growth Story of the 21st Century: Accelerating Climate Action in Urgent Times” (Washington, DC: New Climate Economy, 2018), https://newclimateeconomy.report/2018/wp-content/uploads/sites/6/2018/09/NCE_2018_FULL-REPORT.pdf.; Technoserve, Eyes in the Sky for African Agriculture, Water Resources, and Urban Planning, Apr. 2018, www.technoserve.org/files/downloads/case-study_eyes-in-the-sky-for-african-agriculture-water-resources-and-urban-planning.pdf. 18.

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Ian Johnston, “India Just Cancelled 14 Huge Coal-Fired Power Stations as Solar Energy Prices Hit Record Low,” Independent, May 24, 2017, www.independent.co.uk/environment/india-solar-power-electricity-cancels-coal-fired-power-stations-record-low-a7751916.html. 4. Mark Kane, “Global Sales December & 2018: 2 Million Plug-in Electric Cars Sold,” InsideEVs, Jan. 31, 2019, https://insideevs.com/news/342547/global-sales-december-2018-2-million-plug-in-electric-cars-sold/. 5. Kate Taylor, “3 Factors Are Driving the Plant-Based ‘Meat’ Revolution as Analysts Predict Companies Like Beyond Meat and Impossible Foods Could Explode into a $140 Billion Industry,” Business Insider, May 24, 2019, www.businessinsider.com/meat-substitutes-impossible-foods-beyond-meat-sales-skyrocket-2019-5. In May 2019, Beyond Meat, which makes a meatless, plant-based burger with something very close to the taste and texture of real beef, had one of the most successful IPOs of the last ten years.

Investing to Save the Planet: How Your Money Can Make a Difference by Alice Ross

"World Economic Forum" Davos, activist fund / activist shareholder / activist investor, An Inconvenient Truth, barriers to entry, British Empire, carbon footprint, carbon tax, circular economy, clean tech, clean water, coronavirus, corporate governance, COVID-19, creative destruction, decarbonisation, diversification, Elon Musk, energy transition, Extinction Rebellion, family office, food miles, Future Shock, global pandemic, Goldman Sachs: Vampire Squid, green transition, Greta Thunberg, high net worth, hiring and firing, impact investing, Intergovernmental Panel on Climate Change (IPCC), Jeff Bezos, lockdown, low interest rates, Lyft, off grid, oil shock, passive investing, Peter Thiel, plant based meat, precision agriculture, risk tolerance, risk/return, sharing economy, Silicon Valley, social distancing, sovereign wealth fund, TED Talk, Tragedy of the Commons, uber lyft, William MacAskill

There were also signs that the coronavirus pandemic would prove a boon for plant-based alternatives. With meatpacking factories shut down across the US and labour shortages affecting production, plant-based factories, where production is more automated, saw less disruption in their supply chains. US sales of plant-based meat substitutes jumped by 265 per cent over an eight-week period, according to consumer data group Nielsen, compared with rises of just 39 per cent for fresh meat. This change in consumer behaviour means that plant-based foods represent an opportunity, and mainstream food companies have been getting in on the act.

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Agribusiness Cargill, one of the world’s largest privately held companies, has also muscled in on the action, launching plant-based hamburgers and ‘fake meat’ products in April, while Tyson, one of the biggest meat producers, made a surprise entry into the market in 2019 as it announced a new plant-based brand, Raised and Rooted. Josh Balk notes how disruptive the plant-based industry is proving to be for traditional food companies. ‘The meat industry certainly knows plant based has arrived. [If you had told me that] the largest advertiser of plant-based meat is Burger King … a year ago I’d have said you were crazy. When you see meat companies, fast food companies, family dining chains [offering plant-based food], you know the time has come that this is mainstream.’ Just as some oil and gas companies are pivoting to renewable energy, like Denmark’s Orsted, some meat companies are turning to plant-based food.

Imaginable: How to See the Future Coming and Feel Ready for Anything―Even Things That Seem Impossible Today by Jane McGonigal

2021 United States Capitol attack, Airbnb, airport security, Alvin Toffler, augmented reality, autism spectrum disorder, autonomous vehicles, availability heuristic, basic income, biodiversity loss, bitcoin, Black Lives Matter, blockchain, circular economy, clean water, climate change refugee, cognitive bias, cognitive dissonance, Community Supported Agriculture, coronavirus, COVID-19, CRISPR, cryptocurrency, data science, decarbonisation, digital divide, disinformation, Donald Trump, drone strike, Elon Musk, fake news, fiat currency, future of work, Future Shock, game design, George Floyd, global pandemic, global supply chain, Greta Thunberg, income inequality, index card, Internet of things, Jane Jacobs, Jeff Bezos, Kickstarter, labor-force participation, lockdown, longitudinal study, Mason jar, mass immigration, meta-analysis, microbiome, Minecraft, moral hazard, open borders, pattern recognition, place-making, plant based meat, post-truth, QAnon, QR code, remote working, RFID, risk tolerance, School Strike for Climate, Search for Extraterrestrial Intelligence, self-driving car, Silicon Valley, Silicon Valley startup, Snapchat, social distancing, stem cell, TED Talk, telepresence, telepresence robot, The future is already here, TikTok, traumatic brain injury, universal basic income, women in the workforce, work culture , Y Combinator

Chapter Seven 1 Joe Myers, “19 of the World’s 20 Youngest Countries Are in Africa,” World Economic Forum, August 30, 2019, https://www.weforum.org/agenda/2019/08/youngest-populations-africa/. 2 Jay L. Zagorsky, “Why Are Fewer People Getting Married?” Conversation, June 1, 2016, https://theconversation.com/why-are-fewer-people-getting-married-60301. 3 Dane Rivera, “All the Fast Food Chains and Grocers Serving Plant-Based Meat in 2021,” Uproxx, February 14, 2021, https://uproxx.com/life/fast-food-chains-serving-plant-based-meat-2021/. 4 “Pandemials: Youth in an Age of Lost Opportunity,” World Economic Forum, accessed August 27, 2021, https://reports.weforum.org/global-risks-report-2021/pandemials-youth-in-an-age-of-lost-opportunity/; The Global Risks Report 2021, 16th ed.

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These are brainstorming questions—the more answers, the better. If you’re feeling game, go ahead and think up a few ideas on your own before reading my suggestions. In a world living through an alpha-gal crisis . . . There would probably be a huge increase in demand for tick repellant; EpiPens to stop anaphylactic reactions; plant-based meats, poultry, and seafood; vegan toilet paper; and vegan versions of most household products. There would be increased demand for tick-safe indoor pets like fish and lizards. What else would you add to this list? People would need to learn how to perform thorough tick checks on themselves and their pets.

Green Swans: The Coming Boom in Regenerative Capitalism by John Elkington

"Friedman doctrine" OR "shareholder theory", "World Economic Forum" Davos, agricultural Revolution, Anthropocene, anti-fragile, Any sufficiently advanced technology is indistinguishable from magic, autonomous vehicles, Berlin Wall, bitcoin, Black Swan, blockchain, Boeing 737 MAX, Boeing 747, Buckminster Fuller, business cycle, Cambridge Analytica, carbon footprint, carbon tax, circular economy, Clayton Christensen, clean water, cloud computing, corporate governance, corporate social responsibility, correlation does not imply causation, creative destruction, CRISPR, crowdsourcing, David Attenborough, deglobalization, degrowth, discounted cash flows, distributed ledger, do well by doing good, Donald Trump, double entry bookkeeping, drone strike, Elon Musk, en.wikipedia.org, energy transition, Extinction Rebellion, Future Shock, Gail Bradbrook, Geoffrey West, Santa Fe Institute, George Akerlof, global supply chain, Google X / Alphabet X, green new deal, green transition, Greta Thunberg, Hans Rosling, hype cycle, impact investing, intangible asset, Internet of things, invention of the wheel, invisible hand, Iridium satellite, Jeff Bezos, John Elkington, Jony Ive, Joseph Schumpeter, junk bonds, Kevin Kelly, Kickstarter, M-Pesa, Marc Benioff, Mark Zuckerberg, Martin Wolf, microplastics / micro fibres, more computing power than Apollo, move fast and break things, Naomi Klein, Nelson Mandela, new economy, Nikolai Kondratiev, ocean acidification, oil shale / tar sands, oil shock, opioid epidemic / opioid crisis, placebo effect, Planet Labs, planetary scale, plant based meat, plutocrats, Ponzi scheme, radical decentralization, Ralph Nader, reality distortion field, Recombinant DNA, Rubik’s Cube, Salesforce, self-driving car, shareholder value, sharing economy, Sheryl Sandberg, Silicon Valley, smart cities, smart grid, sovereign wealth fund, space junk, Steven Pinker, Stewart Brand, supply-chain management, synthetic biology, systems thinking, The future is already here, The Wealth of Nations by Adam Smith, Thomas Kuhn: the structure of scientific revolutions, Tim Cook: Apple, urban planning, Whole Earth Catalog

In a parallel initiative, the latest round of the Green Transition Scoreboard, operated by Hazel Henderson’s Ethical Markets,54 has concluded that there had been a cumulative investment of $10.39 trillion in things like clean energy, green construction, and plant-protein food between 2009 and 2019.55 One telling indicator of the shift was the public listing of Beyond Meat, whose shares skyrocketed 135% shortly after the listing, even though the meat alternatives company warned that it may never make a profit.56 In one of my favorite new sectors, producers of plant-based meat, chicken, egg, and fish substitutes are working toward true Green Swans—and maybe, with alternative fish products, what we might call “Blue Swans.” In addition to Beyond Meat, other firms to watch include BlueNalu (which grows fish products using fish cells fermented in bioreactors), Good Catch (working on plant-based tuna alternatives, a hugely overfished species), Impossible Foods (known for its plant-based hamburgers, but also now exploring fish alternatives), Just, Inc.

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See also change process stages; Future-Fit change approach Paradise, California, 137 Patriotic Millionaires, 132 Peak of Inflated Expectations stage, Gartner Hype Cycle, 174 Pearl, Morris, 132 penicillin, 103–104 People, Planet & Profit (3Ps), 30, 54 Perez, Carlota, 203, 235 PG&E power utility, 137 pharmaceutical industry, 231–232 Phelan, Ryan, 231–232 philanthropy, misuse of, 13 Piketty, Thomas, 60 Pinker, Steven, 28 placebo buttons, 43–46, 54 Plan B work, 234 Planet Labs, 114, 115 plant-based meat, 233 Plastic: A Toxic Love Story (Freinkel), 92–93 A Plastic Ocean (film), 92 plastics, as wicked problem, 92–97 Plateau of Productivity stage, Gartner Hype Cycle, 175 Pliny the Elder, 39 politics. See also democracy activism in, 227–228 breakers in, 221 different thinking, need for, 23–27 in future, 224 future-fit, 163–164 with Green Swan characteristics, 208–213 and need for systemic change, 14–15 underperformance in, 128 Polman, Paul, 19, 131 Polos, Stephen, 215 polymers industry, 92–97 Pope Francis, 128 population decline, 210–211, 222–223 Porter, Michael, 59, 150, 150f Positive Pursuits element, Future-Fit approach, 163 The Power of Unreasonable People (Elkington and Hartigan), 11 precision medicine, 179 predatory delay, 67 “Pre-Science” stage, in paradigm shift, 121–122, 123 product liability, 66 professional media, 227 profit(s), 27, 30–33, 47, 53–55, 128–129 Project Breakthrough, 34–36 Project Drawdown, 141, 232 Prosperity (Mayer), 49–50 Prosperity without Growth (Jackson), 56 psychoanalyzing business terms.

Who’s Raising the Kids?: Big Tech, Big Business, and the Lives of Children by Susan Linn

Albert Einstein, algorithmic bias, Apple's 1984 Super Bowl advert, augmented reality, benefit corporation, Big Tech, big-box store, BIPOC, Black Lives Matter, British Empire, cashless society, clean water, coronavirus, COVID-19, delayed gratification, digital divide, digital rights, disinformation, Donald Trump, Elon Musk, en.wikipedia.org, fake news, gamification, George Floyd, Howard Zinn, impulse control, Internet of things, Isaac Newton, Jaron Lanier, Jeff Bezos, Kevin Roose, Khan Academy, language acquisition, late fees, lockdown, longitudinal study, Mark Zuckerberg, market design, meta-analysis, Minecraft, neurotypical, new economy, Nicholas Carr, planned obsolescence, plant based meat, precautionary principle, Ralph Nader, RAND corporation, randomized controlled trial, retail therapy, Ronald Reagan, Salesforce, Shoshana Zuboff, Silicon Valley, Snapchat, Steve Jobs, surveillance capitalism, techlash, theory of mind, TikTok, Tim Cook: Apple

Instead, like the science materials produced by energy companies, the financial literacy materials produced by Visa and Discover communicate a philosophy about money management imbued with values that promote individual consumption. That brings me to a different kind of consumption. I was interested to discover that Impossible Foods, a purveyor of plant-based meat substitutes, is carving out a presence in schools. It began with a pilot program in several states where Impossible Burgers, each sporting a little flag with the company’s trademark, were sold in school cafeterias. I was particularly interested in the following quote from Pat Brown, the company’s CEO.

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I was particularly interested in the following quote from Pat Brown, the company’s CEO. Schools not only play a role in shaping children’s dietary patterns, they play an important role in providing early education about climate change and its root causes. We are thrilled to be partnering with K-12 school districts across the country to lower barriers to access our plant-based meat for this change-making generation.52 I definitely believe that schools should teach about the root causes of global warming, and I understand that massive herds of factory-farmed cattle are an environmental hazard. But, upon reading this quote, I was puzzled about how merely serving Impossible Burgers in schools would educate kids about climate change.

It's Better Than It Looks: Reasons for Optimism in an Age of Fear by Gregg Easterbrook

affirmative action, Affordable Care Act / Obamacare, air freight, Alan Greenspan, Apollo 11, autonomous vehicles, basic income, Bernie Madoff, Bernie Sanders, Black Lives Matter, Boeing 747, Branko Milanovic, Brexit referendum, business cycle, Capital in the Twenty-First Century by Thomas Piketty, carbon tax, clean tech, clean water, coronavirus, Crossrail, David Brooks, David Ricardo: comparative advantage, deindustrialization, Dissolution of the Soviet Union, Donald Trump, driverless car, Elon Musk, Exxon Valdez, factory automation, failed state, fake news, full employment, Gini coefficient, Google Earth, Home mortgage interest deduction, hydraulic fracturing, Hyperloop, illegal immigration, impulse control, income inequality, independent contractor, Indoor air pollution, interchangeable parts, Intergovernmental Panel on Climate Change (IPCC), invisible hand, James Watt: steam engine, labor-force participation, liberal capitalism, longitudinal study, Lyft, mandatory minimum, manufacturing employment, Mikhail Gorbachev, minimum wage unemployment, Modern Monetary Theory, obamacare, oil shale / tar sands, Paul Samuelson, peak oil, plant based meat, plutocrats, Ponzi scheme, post scarcity, purchasing power parity, quantitative easing, reserve currency, rising living standards, Robert Gordon, Ronald Reagan, self-driving car, short selling, Silicon Valley, Simon Kuznets, Slavoj Žižek, South China Sea, Steve Wozniak, Steven Pinker, supervolcano, The Chicago School, The Rise and Fall of American Growth, the scientific method, There's no reason for any individual to have a computer in his home - Ken Olsen, Thomas Kuhn: the structure of scientific revolutions, Thomas Malthus, transaction costs, Tyler Cowen, uber lyft, universal basic income, War on Poverty, Washington Consensus, We are all Keynesians now, WikiLeaks, working poor, Works Progress Administration

This won’t happen anytime soon. Perhaps a middle ground could be found between plants-only fare and the Western—and increasingly Asian—cuisine of beef, pork, and fowl. A possible practical compromise is meat produced absent an animal. Today’s veggie burgers taste like compressed sawdust. In the research lab are plant-based meat substitutes that are scrumptious, triggering the satisfaction sensors in the tongue. Several start-up companies are working on plant-based recipes that activate our biological pathways for the taste of meat, leading to a veggie burger that is healthful, satisfying to chow down on, and doesn’t require any cattle, nor the considerable agricultural inputs involved in raising cattle.

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See Fear of Missing Out food production, 141, 162 accelerated cross breeding in, 6–7 in Africa, 9–11 Borlaug and, 3, 6–8, 9 CIMMYT and, 6 climate change and, 21 dietary habits of West and, 25, 116 Dust Bowl and, 5 famine and, 4–5 fertilizer and, 7 greenhouse gas and, 238 Hamilton solution and, 12 India and, 8, 16 infrastructure and, 12 machines and, 274, 275 malnutrition and, 3–4, 7, 12 market economy and, 11 meat and dairy yields in, 8 obesity and, 5 plant-based meat substitutes and, 16–17 subsistence farming and, 9, 11, 18–19 technological agriculture as, 11, 14 topsoil and, 10–11 traditional crop breeding and, 6 US jobs and, 71–72, 75 USAID and, 4, 10 water and, 13–14 See also Green Revolution; high-yield agriculture; land, in food production; meat fossil fuels cars and, 147–148 climate change and, 227 deregulation and, 56 greenhouse gases and, 56 leaded gasoline, 112 Limits to Growth on, 52–53 National Energy Act and, 54 natural gas as, 45–46, 53–54 “peak oil” and, 53, 57 price controls for, 54–55 reformulation of, 59–60 resource depletion and, 52–53, 54, 55–57 US coal mining and, 61 freedom of association, 222–223 Fresco, Louise, 16 Friedman, Milton corporate taxes and, 256 free-market systems and, 255–256 on Universal Basic Income, 255–257, 259–260, 264 Gale, William, 255 gay marriage, 89, 224, 268 GDP.

The Future We Choose: Surviving the Climate Crisis by Christiana Figueres, Tom Rivett-Carnac

3D printing, Airbnb, AlphaGo, Anthropocene, autonomous vehicles, Berlin Wall, biodiversity loss, carbon footprint, circular economy, clean water, David Attenborough, decarbonisation, DeepMind, dematerialisation, Demis Hassabis, disinformation, Donald Trump, driverless car, en.wikipedia.org, Extinction Rebellion, F. W. de Klerk, Fall of the Berlin Wall, Gail Bradbrook, General Motors Futurama, green new deal, Greta Thunberg, high-speed rail, income inequality, Intergovernmental Panel on Climate Change (IPCC), Internet of things, Jeff Bezos, job automation, Lyft, Mahatma Gandhi, Marc Benioff, Martin Wolf, mass immigration, Mustafa Suleyman, Nelson Mandela, new economy, ocean acidification, plant based meat, post-truth, rewilding, ride hailing / ride sharing, self-driving car, smart grid, sovereign wealth fund, the scientific method, trade route, uber lyft, urban planning, urban sprawl, Yogi Berra

Even if you feel that you cannot completely forgo meat and dairy, adopting a flexible diet in which you enjoy other foods for certain meals or certain days of the week can have a huge impact. In reality, this is likely to be where the biggest dietary changes will come in the next years. In many countries the number of people planning to become vegan or vegetarian is relatively low, but fully 50 percent of the U.S. population would like to eat less meat. Plant-based meat replacements are already becoming cheaper, more efficient, and more delicious. By 2040, these products are expected to make up 60 percent of the market, up from 10 percent today.61 The market is beginning to recognize the future of plant-based food. You have the chance to join a food revolution by adopting and normalizing a more plant-based diet

The Science and Technology of Growing Young: An Insider's Guide to the Breakthroughs That Will Dramatically Extend Our Lifespan . . . And What You Can Do Right Now by Sergey Young

23andMe, 3D printing, Albert Einstein, artificial general intelligence, augmented reality, basic income, Big Tech, bioinformatics, Biosphere 2, brain emulation, caloric restriction, caloric restriction, Charles Lindbergh, classic study, clean water, cloud computing, cognitive bias, computer vision, coronavirus, COVID-19, CRISPR, deep learning, digital twin, diversified portfolio, Doomsday Clock, double helix, Easter island, Elon Musk, en.wikipedia.org, epigenetics, European colonialism, game design, Gavin Belson, George Floyd, global pandemic, hockey-stick growth, impulse control, Internet of things, late capitalism, Law of Accelerating Returns, life extension, lockdown, Lyft, Mark Zuckerberg, meta-analysis, microbiome, microdosing, moral hazard, mouse model, natural language processing, personalized medicine, plant based meat, precision agriculture, radical life extension, Ralph Waldo Emerson, Ray Kurzweil, Richard Feynman, ride hailing / ride sharing, Ronald Reagan, self-driving car, seminal paper, Silicon Valley, stem cell, Steve Jobs, tech billionaire, TED Talk, uber lyft, ultra-processed food, universal basic income, Virgin Galactic, Vision Fund, X Prize

A 2005 best-selling book called The China Study established strong links between animal protein consumption and cardiovascular disease, diabetes, and cancer—conclusions that agree with eight hundred more studies. I recommend that you limit consumption of dairy and meat (especially red meat), and avoid processed meats altogether. If you do eat animal products, I recommend grass-fed, free-range, organic products of the best quality. Recent advancements in the quality, availability, and cost of new plant-based “meat” products from companies like Beyond Meat and Impossible Foods are also really exciting. DRINK MORE WATER: To live longer, “fall in love” with water. Not only do most of us drink far too little water for our optimal health, but upping your water intake will encourage you to eat less overall.

Woke, Inc: Inside Corporate America's Social Justice Scam by Vivek Ramaswamy

"Friedman doctrine" OR "shareholder theory", "World Economic Forum" Davos, 2021 United States Capitol attack, activist fund / activist shareholder / activist investor, affirmative action, Airbnb, Amazon Web Services, An Inconvenient Truth, anti-bias training, Bernie Sanders, Big Tech, BIPOC, Black Lives Matter, carbon footprint, clean tech, cloud computing, contact tracing, coronavirus, corporate governance, corporate social responsibility, COVID-19, critical race theory, crony capitalism, cryptocurrency, defund the police, deplatforming, desegregation, disinformation, don't be evil, Donald Trump, en.wikipedia.org, Eugene Fama: efficient market hypothesis, fudge factor, full employment, George Floyd, glass ceiling, global pandemic, green new deal, hiring and firing, Hyperloop, impact investing, independent contractor, index fund, Jeff Bezos, lockdown, Marc Benioff, Mark Zuckerberg, microaggression, military-industrial complex, Network effects, Parler "social media", plant based meat, Ponzi scheme, profit maximization, random walk, ride hailing / ride sharing, risk-adjusted returns, Robert Bork, Robinhood: mobile stock trading app, Ronald Reagan, Salesforce, self-driving car, shareholder value, short selling, short squeeze, Silicon Valley, Silicon Valley billionaire, Silicon Valley ideology, single source of truth, Snapchat, social distancing, Social Responsibility of Business Is to Increase Its Profits, source of truth, sovereign wealth fund, Susan Wojcicki, the scientific method, Tim Cook: Apple, too big to fail, trade route, transcontinental railway, traveling salesman, trickle-down economics, Vanguard fund, Virgin Galactic, WeWork, zero-sum game

Similarly, Beyond Meat is a public company that specializes in plant-based protein products. Instead of using animal cells, Beyond Meat “sources proteins, fats, minerals, flavors and colors, and carbohydrates from plant-based sources like peas, beans, potatoes and brown rice” to produce its meat alternatives. Beyond Meat believes that “by shifting from animal to plant-based meat, [they] can positively impact four growing global issues: human health, climate change, constraints on natural resources, and animal welfare.”17 According to a comparative assessment, its “Beyond Burger” “generates 90% less greenhouse gas emissions, requires 46% less energy, has >99% less impact on water scarcity and 93% less impact on land use than a ¼ pound of U.S. beef.”18 Personally, I’m not sure Beyond Meat and other brands like Impossible Foods will meet all their lofty goals.iii Their stated connection to climate change in particular seems a bit tenuous to me, but the connection to animal welfare and environmental respect is straightforward.

The Cult of We: WeWork, Adam Neumann, and the Great Startup Delusion by Eliot Brown, Maureen Farrell

"World Economic Forum" Davos, activist fund / activist shareholder / activist investor, Adam Neumann (WeWork), Airbnb, AOL-Time Warner, asset light, Bear Stearns, Bernie Madoff, Burning Man, business logic, cloud computing, coronavirus, corporate governance, COVID-19, Didi Chuxing, do what you love, don't be evil, Donald Trump, driverless car, East Village, Elon Musk, financial engineering, Ford Model T, future of work, gender pay gap, global pandemic, global supply chain, Google Earth, Gordon Gekko, greed is good, Greensill Capital, hockey-stick growth, housing crisis, index fund, Internet Archive, Internet of things, Jeff Bezos, John Zimmer (Lyft cofounder), Larry Ellison, low interest rates, Lyft, Marc Benioff, Mark Zuckerberg, Masayoshi Son, Maui Hawaii, Network effects, new economy, PalmPilot, Peter Thiel, pets.com, plant based meat, post-oil, railway mania, ride hailing / ride sharing, Robinhood: mobile stock trading app, rolodex, Salesforce, San Francisco homelessness, Sand Hill Road, self-driving car, sharing economy, Sheryl Sandberg, side hustle, side project, Silicon Valley, Silicon Valley startup, smart cities, Snapchat, SoftBank, software as a service, sovereign wealth fund, starchitect, Steve Jobs, subprime mortgage crisis, super pumped, supply chain finance, Tim Cook: Apple, Travis Kalanick, Uber and Lyft, Uber for X, uber lyft, vertical integration, Vision Fund, WeWork, women in the workforce, work culture , Y Combinator, Zenefits, Zipcar

In the electronics boom of the late 1950s and the 1960s, countless old-line companies added “tronics” to their name to get more attention. In the dot-com bubble, the famed editor Tina Brown said her much-hyped new magazine Talk proclaimed itself a “cultural search engine.” In this boom, the imitation-meat company Beyond Meat wasn’t a veggie burger maker but a “platform” like Facebook or YouTube—that made plant-based meat. The fast casual grilled cheese chain The Melt thought gizmos like an online ordering system entitled it to tech-like valuations, rather than grilled cheese valuations. The discount razor maker Harry’s boasted about its “subscription” revenue from repeat razor buyers, a term common in software companies, and raised hundreds of millions of dollars in venture capital.

The Power Law: Venture Capital and the Making of the New Future by Sebastian Mallaby

"Susan Fowler" uber, 23andMe, 90 percent rule, Adam Neumann (WeWork), adjacent possible, Airbnb, Apple II, barriers to entry, Ben Horowitz, Benchmark Capital, Big Tech, bike sharing, Black Lives Matter, Blitzscaling, Bob Noyce, book value, business process, charter city, Chuck Templeton: OpenTable:, Clayton Christensen, clean tech, cloud computing, cognitive bias, collapse of Lehman Brothers, Colonization of Mars, computer vision, coronavirus, corporate governance, COVID-19, cryptocurrency, deal flow, Didi Chuxing, digital map, discounted cash flows, disruptive innovation, Donald Trump, Douglas Engelbart, driverless car, Dutch auction, Dynabook, Elon Musk, Fairchild Semiconductor, fake news, family office, financial engineering, future of work, game design, George Gilder, Greyball, guns versus butter model, Hacker Ethic, Henry Singleton, hiring and firing, Hyperloop, income inequality, industrial cluster, intangible asset, iterative process, Jeff Bezos, John Markoff, junk bonds, Kickstarter, knowledge economy, lateral thinking, liberal capitalism, Louis Pasteur, low interest rates, Lyft, Marc Andreessen, Mark Zuckerberg, market bubble, Marshall McLuhan, Mary Meeker, Masayoshi Son, Max Levchin, Metcalfe’s law, Michael Milken, microdosing, military-industrial complex, Mitch Kapor, mortgage debt, move fast and break things, Network effects, oil shock, PalmPilot, pattern recognition, Paul Graham, paypal mafia, Peter Thiel, plant based meat, plutocrats, power law, pre–internet, price mechanism, price stability, proprietary trading, prudent man rule, quantitative easing, radical decentralization, Recombinant DNA, remote working, ride hailing / ride sharing, risk tolerance, risk/return, Robert Metcalfe, ROLM, rolodex, Ronald Coase, Salesforce, Sam Altman, Sand Hill Road, self-driving car, shareholder value, side project, Silicon Valley, Silicon Valley startup, Skype, smart grid, SoftBank, software is eating the world, sovereign wealth fund, Startup school, Steve Jobs, Steve Wozniak, Steven Levy, super pumped, superconnector, survivorship bias, tech worker, Teledyne, the long tail, the new new thing, the strength of weak ties, TikTok, Travis Kalanick, two and twenty, Uber and Lyft, Uber for X, uber lyft, urban decay, UUNET, vertical integration, Vilfredo Pareto, Vision Fund, wealth creators, WeWork, William Shockley: the traitorous eight, Y Combinator, Zenefits

A dozen years after investing in the 2006 fund, one limited partner complained that he had lost almost half his capital.[39] Kleiner’s second cleantech wave, starting with the green growth fund raised in 2008, did better. The partnership homed in on businesses that did have a moat, and produced a few dramatic hits: as of 2021, the plant-based meat company Beyond Meat had generated 107x, the battery maker QuantumScape had made 65x, and the “smart solar” company Enphase had produced 25x. This was enough to generate at least one venture fund that ranked in the industry’s top quartile.[40] But Kleiner’s overall performance remained dull.[41] Back in its heyday, in 2001, Vinod Khosla and John Doerr had ranked first and third, respectively, on the Forbes Midas List.