Adrian Hon

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You've Been Played: How Corporations, Governments, and Schools Use Games to Control Us All by Adrian Hon

"hyperreality Baudrillard"~20 OR "Baudrillard hyperreality", 4chan, Adam Curtis, Adrian Hon, Airbnb, Amazon Mechanical Turk, Amazon Web Services, Astronomia nova, augmented reality, barriers to entry, Bellingcat, Big Tech, bitcoin, bread and circuses, British Empire, buy and hold, call centre, computer vision, conceptual framework, contact tracing, coronavirus, corporate governance, COVID-19, crowdsourcing, cryptocurrency, David Graeber, David Sedaris, deep learning, delayed gratification, democratizing finance, deplatforming, disinformation, disintermediation, Dogecoin, electronic logging device, Elon Musk, en.wikipedia.org, Ethereum, fake news, fiat currency, Filter Bubble, Frederick Winslow Taylor, fulfillment center, Galaxy Zoo, game design, gamification, George Floyd, gig economy, GitHub removed activity streaks, Google Glasses, Hacker News, Hans Moravec, Ian Bogost, independent contractor, index fund, informal economy, Jeff Bezos, job automation, jobs below the API, Johannes Kepler, Kevin Kelly, Kevin Roose, Kickstarter, Kiva Systems, knowledge worker, Lewis Mumford, lifelogging, linked data, lockdown, longitudinal study, loss aversion, LuLaRoe, Lyft, Marshall McLuhan, megaproject, meme stock, meta-analysis, Minecraft, moral panic, multilevel marketing, non-fungible token, Ocado, Oculus Rift, One Laptop per Child (OLPC), orbital mechanics / astrodynamics, Parler "social media", passive income, payment for order flow, prisoner's dilemma, QAnon, QR code, quantitative trading / quantitative finance, r/findbostonbombers, replication crisis, ride hailing / ride sharing, Robinhood: mobile stock trading app, Ronald Coase, Rubik’s Cube, Salesforce, Satoshi Nakamoto, scientific management, shareholder value, sharing economy, short selling, short squeeze, Silicon Valley, SimCity, Skinner box, spinning jenny, Stanford marshmallow experiment, Steve Jobs, Stewart Brand, TED Talk, The Nature of the Firm, the scientific method, TikTok, Tragedy of the Commons, transaction costs, Twitter Arab Spring, Tyler Cowen, Uber and Lyft, uber lyft, urban planning, warehouse robotics, Whole Earth Catalog, why are manhole covers round?, workplace surveillance

Tap here to learn more. Credit: Joshua Fray ADRIAN HON IS THE CEO AND founder of independent games developer Six to Start. He is the cocreator of Zombies, Run!, an immersive running game with over nine million players, and his work has been exhibited at MOMA and the Design Museum. Adrian previously studied neuroscience at the University of Cambridge, the University of Oxford, and the University of California at San Diego. He is the author of A History of the Future in 100 Objects and has written about technology for the Telegraph. He lives in Edinburgh, UK. Also by Adrian Hon A History of the Future in 100 Objects NOTES CHAPTER ONE: THE RISE OF GAMIFICATION 1.

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Copyright © 2022 by Adrian Hon Cover design by Ann Kirchner Cover image © Irina Strelnikova / Shutterstock.com Cover copyright © 2022 by Hachette Book Group, Inc. Hachette Book Group supports the right to free expression and the value of copyright. The purpose of copyright is to encourage writers and artists to produce the creative works that enrich our culture. The scanning, uploading, and distribution of this book without permission is a theft of the author’s intellectual property. If you would like permission to use material from the book (other than for review purposes), please contact permissions@hbgusa.com.

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To find out more, go to www.hachettespeakersbureau.com or call (866) 376-6591. The publisher is not responsible for websites (or their content) that are not owned by the publisher. Library of Congress Cataloging-in-Publication Data Names: Hon, Adrian, author. Title: You’ve been played : how corporations, governments, and schools use games to control us all / Adrian Hon. Description: New York : Basic Books, [2022] | Includes bibliographical references and index. | Identifiers: LCCN 2021059463 | ISBN 9781541600171 (hardcover) | ISBN 9781541600195 (epub) Subjects: LCSH: Social control. | Social engineering. | Control (Psychology) | Gamification. Classification: LCC HM661 .H66 2022 | DDC 303.3/3—dc23/eng/20220228 LC record available at https://lccn.loc.gov/2021059463 ISBNs: 9781541600171 (hardcover), 9781541600195 (ebook) E3-20220725-JV-NF-ORI CONTENTS Cover Title Page Copyright INTRODUCTION Chapter One: THE RISE OF GAMIFICATION Chapter Two: LEVEL UP YOUR LIFE Chapter Three: GRIND AND PUNISHMENT Chapter Four: DOING IT WELL Chapter Five: THE GAMIFICATION OF GAMES Chapter Six: THE MAGNIFICENT BRIBE Chapter Seven: “I’VE DONE MY RESEARCH” Chapter Eight: THE WORLD AS GAME Chapter Nine: THE TREASURY OF MERIT Chapter Ten: ESCAPING SOFTLOCK Acknowledgements Discover More About the Author Also by Adrian Hon Notes Explore book giveaways, sneak peeks, deals, and more.

A New History of the Future in 100 Objects: A Fiction by Adrian Hon

Adrian Hon, air gap, Anthropocene, augmented reality, blockchain, bounce rate, call centre, carbon credits, carbon tax, Cepheid variable, charter city, Clayton Christensen, clean water, cognitive dissonance, congestion charging, creative destruction, CRISPR, crowdsourcing, cryptocurrency, deepfake, defense in depth, discrete time, disinformation, disintermediation, driverless car, drone strike, food desert, game design, gamification, gravity well, hive mind, hydroponic farming, impulse control, income inequality, job automation, Kickstarter, Kim Stanley Robinson, knowledge worker, life extension, lifelogging, low earth orbit, machine translation, MITM: man-in-the-middle, moral panic, Neal Stephenson, no-fly zone, off grid, offshore financial centre, oil shale / tar sands, orbital mechanics / astrodynamics, peak oil, peer-to-peer, phenotype, planned obsolescence, post scarcity, precariat, precautionary principle, prediction markets, rewilding, Silicon Valley, skeuomorphism, Skype, smart contracts, social graph, South Sea Bubble, speech recognition, stem cell, Stewart Brand, synthetic biology, technoutopianism, telepresence, transfer pricing, tulip mania, Turing test, urban sprawl, Vernor Vinge, VTOL, working-age population

A NEW HISTORY OF THE FUTURE IN 100 OBJECTS A Fiction Adrian Hon The MIT Press Cambridge, Massachusetts London, England © 2020 Adrian Hon All rights reserved. No part of this book may be reproduced in any form by any electronic or mechanical means (including photocopying, recording, or information storage and retrieval) without permission in writing from the publisher. This is a work of fiction. All of the characters, organizations, and events portrayed in this novel are either products of the author’s imagination or are used fictitiously. Library of Congress Cataloging-in-Publication Data Names: Hon, Adrian, author.

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Library of Congress Cataloging-in-Publication Data Names: Hon, Adrian, author. Title: A new history of the future in 100 objects : a fiction / Adrian Hon. Other titles: A new history of the future in one hundred objects Description: Cambridge, Massachusetts : The MIT Press, [2020] Identifiers: LCCN 2019059150 | ISBN 9780262539371 (paperback) Subjects: LCSH: Speculative fiction. Classification: LCC PR6108.O535 N49 2020 | DDC 823/.92—dc23 LC record available at https://lccn.loc.gov/2019059150 d_r0 CONTENTS ACKNOWLEDGMENTS INTRODUCTION 1.  ANKLE SURVEILLANCE MONITORS 2.  SPEEKY 3.  THE GUIDE 4.  THE BRAID COLLECTIVE 5.  

The Internet Is Not What You Think It Is: A History, a Philosophy, a Warning by Justin E. H. Smith

3D printing, Ada Lovelace, Adrian Hon, agricultural Revolution, algorithmic management, artificial general intelligence, Big Tech, Charles Babbage, clean water, coronavirus, COVID-19, cryptocurrency, dark matter, disinformation, Donald Trump, drone strike, Elon Musk, game design, gamification, global pandemic, GPT-3, Internet of things, Isaac Newton, Jacquard loom, Jacques de Vaucanson, Jaron Lanier, jimmy wales, Joseph-Marie Jacquard, Kuiper Belt, Mark Zuckerberg, Marshall McLuhan, meme stock, new economy, Nick Bostrom, Norbert Wiener, packet switching, passive income, Potemkin village, printed gun, QAnon, Ray Kurzweil, Republic of Letters, Silicon Valley, Skype, strong AI, technological determinism, theory of mind, TikTok, Tragedy of the Commons, trolley problem, Turing machine, Turing test, you are the product

Either way, we are in uncharted territory, far outside the realm of traditional praise and blame, as now the normative evaluation of human action cannot proceed without “running it through the machines,” without reference to the behavior of artificial systems that are themselves insusceptible to praise and blame. This transformation is shaping the way we understand not only interpersonal relationships, but also political movements. According to the video-game designer Adrian Hon, the QAnon conspiracy theory, whose supporters became a vigorous and multitudinous force backing Donald Trump in the later phase of his presidency, might best be understood as an “ARG” or “alternate reality game.”34 Such a game is not played on a console; instead its strategies and prizes are spread across the internet, built into apps, inserted into newspaper advertisements and even into real-world interpersonal relations.

Fun Inc. by Tom Chatfield

Adrian Hon, Alexey Pajitnov wrote Tetris, An Inconvenient Truth, Any sufficiently advanced technology is indistinguishable from magic, behavioural economics, Boris Johnson, cloud computing, cognitive dissonance, computer age, credit crunch, game design, invention of writing, longitudinal study, moral panic, publication bias, Silicon Valley, Skype, stem cell, upwardly mobile

One of the greatest pleasures of writing about the games industry has been the sheer goodwill and passion I’ve encountered amongst those working in and around it, and their willingness to explain themselves for hours to – or to swap emails and Skype calls with – a persistent stranger with a Dictaphone and a coffee habit. A thousand thanks and more to those inside, around and interested in all matters fun-related, including: Naomi Alderman, Richard Bartle, Adam ‘Mogwai’ Brouwer, Michael Bywater, Peter Bazalgette, Edward Castronova, Jenova Chen, Timothy Crosby, Julian Dibbell, Jim Greer, Dawn Hallybone, Adrian Hon, Rupert Humphries, Raph Koster, Liz & Ville Lehtonen, Sam Leith, Simon Levene, Jason ‘Jagarr’ & Kim ‘Lambytoes’ Long, Nicholas Lovell, Adam Martin, Jon ‘Magicmoocow’ Matheson (aka Baxie), Graham McAllister, Craig McKechnie & the Hooligans, Philip Oliver, Tim Phillips, Rhianna Pratchett, Michael Rawlinson, Derek Robertson, Kristian Segerstråle, Suzanne Seggerman, Michael Smith, Linda Snow, Justin Villiers, Peter Watts, David Wortley, Nick Yee, Riccardo Zacconi … Plus numberless, nameless others who have found themselves cornered by me at parties and in cafés and compelled to talk about games.

The Power by Naomi Alderman

Adrian Hon, citizen journalism, collateralized debt obligation, dark pattern, false flag, Internet Archive, megacity

Thanks to readers and commenters who gave me courage and confidence: especially Gillian Stern, Bim Adewunmi, Andrea Phillips and Sarah Perry. Thanks for masculinity chat to Bill Thompson, Ekow Eshun, Mark Brown, Dr Benjamin Ellis, Alex Macmillan, Marsh Davies. Thanks for early discussions to Seb Emina and to Adrian Hon, who knows the future like I used to know God: as immanent and shining. Thanks to Peter Watts for walking me through the marine biology and helping me work out where to put electro-plaques in the human body. And thanks to the BBC Science Unit, and in particular Deborah Cohen, Al Mansfield and Anna Buckley, for allowing me to pursue my curiosity about the electric eel to a fuller extent than I could ever have hoped.